Salesforce

SEPTEMBER 10, 2024

And that was a smart move, because white-glove customer service – for both B2B and B2C – is essential for consumer goods (CG) brands who want to build long-term, loyal relationships with customers. AI can also assist service teams in upselling and cross-selling initiatives. Then agents can focus on more high-value interactions.

Service

Martech

NOVEMBER 8, 2024

A few other tactics to better understand your audience include: LinkedIn groups: There’s a LinkedIn group for whatever you’re selling. This can offer valuable insights into their priorities for you to cross-reference. Identify what these accounts have in common so you can adjust accordingly. What are they discussing?

B2B

Martech

JANUARY 14, 2025

Once marketers hit the limit of return on ad spend in these channels, though, leveraging cookies (or even other identifiers) to measure their programmatic, cross-site advertising will be a challenge. This approach ensures that ads arent just seen but also feel like an organic part of the viewing experience.

Negotiate

Salesforce

FEBRUARY 3, 2025

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Account A business, customer, lead, or prospect a company engages with to sell products or services to. Business-to-business (B2B) A model in which businesses sell products or services directly to other businesses.

Objectives and Key Results

Salesforce

JUNE 30, 2025

Whether you’re selling products or services, online stores give you reach. A storefront builder is a tool or platform that allows users to create and manage an online store that functions as a digital storefront to sell products or services online. What is a storefront builder template?

Cross-sell

Salesforce

APRIL 4, 2025

This often means lots of cross-functional collaboration. Accelerate sales cycles: Prospective customers in the decision-making stage often expect to connect with an individual to help them, whether thats B2B or B2C. We all know that selling more to existing customers is one of the keys to profitability and ROI.

Objectives and Key Results

Salesforce

JULY 17, 2025

Buyers are smarter , journeys are messier , and expectations are higher — shaped by intuitive B2C touchpoints like Amazon and Netflix. It must account for buying groups, cross-functional decisions, longer sales cycles, and the rise of AI agents brokering information on your buyer’s behalf.

B2B

Sales Hacker

FEBRUARY 24, 2025

B2B and high-ticket B2C buyers are watching product deep-dives, expert interviews, and tutorials to guide their buying decisions. Cross-promotion of tools and services: Their videos often demonstrate how to use Ahrefs’ tools, subtly promoting their services while providing value. Long-form = higher intent. Pain-point explainers.

B2B

Martech

DECEMBER 26, 2024

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.

Customers

Salesforce

MAY 13, 2025

10:30 – 10:50 AM Simplifying B2B to B2C with Marketing Cloud Explore how to streamline messaging, channels, and data to shift from B2B to B2Cplus tips, best practices, and key insights for making a successful transition. 1:00 – 1:20 PM MCAE, MCE, MC – One Email Builder for All!

A/B testing

ConversionXL

JUNE 16, 2022

It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. In this post, we’ll show how to put it into practice by breaking down examples of cross-selling done well. What is cross-selling? Cross-selling is something you’ll be familiar with.

Cross-sell

Sales Hacker

JUNE 3, 2021

B2B vs B2C CRMs — let’s break it down. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable. If you’re a company that serves both B2C and B2B, you might need both types of CRMs. Can you use the same CRM software for B2C and B2B purposes? Marketing vs. sales.

B2C

Martech

JANUARY 5, 2022

The lesson B2C and even B2B marketers are learning is that customers are channel agnostic. ” The next step will be for Comscore to work with buy-side and sell-side partners to combine TV, CTV, digital and social media assets into one offering with audience intelligence capabilities. Why we care.

Launch

Heinz Marketing

MARCH 10, 2021

If you are selling a product or a service, make sure it is user-friendly. Cross-sell and Up-sell. Costco’s revenue that comes out of selling memberships, makes up the core of Costco’s profits. A successful customer retention strategy includes opportunities to cross-sell and upsell.

B2B

Sales Pop!

JANUARY 5, 2023

And much of journalism, a field that once had a great deal of meaning, seems to have wholly lost its search for objective truth in the quest to sell advertising. As Frederic Bastiat stated, “When goods don’t cross borders, soldiers will.” Thanks to COVID, many people aren’t sure if the health industry even has a meaning.

Pipeline

SaaStr

DECEMBER 20, 2023

Canva hasn’t seen any “macro impacts” to revenue growth, nor have a number of other SaaS leaders that sell in large part outside of tech. #2. From 60 Million Users in September 2021 to 170 Million in December 2023 It certainly helps that Canva in many ways is as B2C as it is B2B, as it fuels a huge TAM.

Cross-sell

Partners in Excellence

MARCH 26, 2024

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

Sell

Martech

OCTOBER 16, 2023

Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. Although journeys are common in B2B, they also can be useful in B2C email marketing for some purchases. That level of sophistication makes it a journey.

Cross-sell

Partners in Excellence

APRIL 5, 2024

For the past month, I’ve been publishing stories on “Why I’m So Interested In Selling.” Some have had long careers in selling, some are relatively new. They come from all over the world, they represent B2B, technology , basic materials, SaaS, industrial products, professional services, B2B2C and B2C.

Sell

Partners in Excellence

JANUARY 5, 2013

” First, look at different types of selling. It was a B2C environment (also, B2 Retailer). I asked him, “Jerry, why did you hire us, we don’t know anything about B2C? I asked him, “Jerry, why did you hire us, we don’t know anything about B2C?” See how you might apply them to selling.

B2C

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. Cross-selling : Offering customers related or complementary products.

B2B

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. This includes cross-channel, multi-touch and multi-wave campaigns. HubSpot serves B2B and B2C customers, mostly mid-market and scaling SMBs.

E-commerce

Sales Hacker

DECEMBER 14, 2022

Selling has historically been an inefficient activity. Salespeople typically didn’t get any guidance beyond “sell, sell, sell.” Consumers on the B2C level and B2B level have changed their buying habits in the past 5-10 years as more and more information becomes available. Don’t sell excitement — sell techniques.

Meeting

Sales Hacker

JULY 16, 2020

And while Giphy is a timely B2C example, the good news for SaaS sales professionals is that all these effects are amplified even more in a B2B context. But three things have changed: There are new sets of tools such as partner ecosystem platforms that automate the co-selling and cross-selling process.

Pipeline

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. And this is exactly why you hired them!

B2C

SaaStr

OCTOBER 8, 2020

1) Most startups, in order to go into “scale-up” mode will need a second product, a “second act” The SaaS companies crossing $1b ARR all seem to have a second product. Outside of B2C, you probably need one. Educating your own sales force on how to sell 2 products at the same time is hard enough.

Launch

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? What are you trying to sell? Image Source.

B2B

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. How can I assist you further in your B2C retail marketing efforts for garden center retailers? Understood? Answer: Understood.

Promote

Martech

JULY 31, 2023

How to identify your highest-value customers Different industries (CPG, B2C, ecommerce) may have varying ways to determine their highest-value customers. Cross-selling is generally a big opportunity (if you just sold sneakers, offer them a bundle of snazzy shoelaces). Building a testing campaign for Q4 success.

Customers

Salesforce

FEBRUARY 15, 2023

A marketplace also means you can quickly expand your product catalog, cross- and up-selling products that were once outside the scope of your offerings. Explore the latest directions in B2C and B2B ecommerce Understand emerging commerce trends and solve new challenges. This is especially true as the cookieless future approaches.

Cross-sell

Veloxy

OCTOBER 29, 2021

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. This includes tools designed to reduce the administrative burden on revenue operations and reps by automating non-selling activities. How is AI Changing Sales?

Sales

Heinz Marketing

MARCH 16, 2022

Customer expectations have changed based on the experiences with B2C brands like Netflix and Spotify. You can utilize it for cross-sell, upsell, renewals, and can also predict if a customer is going to churn. But the human makes a decision on which route to take. Our audience expects simplicity and personalization.

B2B

Hubspot

AUGUST 22, 2022

To help you tap into these powerful trends and reach your sales goals, we surveyed B2B and B2C salespeople and sales leaders in the U.S., Selling by offering a solution rather than pitching a product/service is key to sales pros. How Salespeople Build Rapport When Selling. UK, Japan, Canada, Australia, France, and Germany.

Cross-sell

Sales Hacker

APRIL 1, 2021

If you’re an OEM or selling physical products, this one’s for you (sorry, SaaS folks). Expansion to new territories is never easy, but the coronavirus is providing a wakeup call for enterprises and established companies to start looking at how customers say they prefer you to sell to them.

E-commerce

Sales Hacker

JULY 17, 2018

Gartner predicted it will become the default selling framework for most tech vendors that exceed $5 million in annual revenue. There are many factors driving the dramatic shift towards account-based selling: Customer centricity, which is a key tenet of ABS, has become the new mantra. What Is Account-Based Selling?

Cross-sell

Sales Hacker

JUNE 26, 2020

For example, B2C businesses need a shorter consideration phase than B2B businesses, which require more lead nurturing. We tagged leads, so it was clear whether we needed to up-sell or cross-sell, and we knew who needed more attention and marketing enablements. Other Areas to Collaborate.

Referrals

Miller Heiman Group

MARCH 6, 2020

With more than 70% of sales revenues generated by existing customers , sales leaders benefit from thinking beyond the first signature to understanding how customer experience strategy assists in upselling, cross-selling and building stronger customer relationships. The Impact of a Bad Customer Experience.

Customers