Remove B2C Remove Cross-sell Remove Launch Remove Technology
article thumbnail

The email marketer’s guide to effective marketing automation

Martech

Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. Triggered email I consider triggers to be one or two emails that launch automatically based on a customer’s action. They don’t need to be a series or have major orchestration.

article thumbnail

B2B Sales Training Techniques and Best Practices

Highspot

Each stage requires specific selling skills to satisfy prospect needs. B2B sales training equips sellers with skills, techniques, and tactics for selling products or services to other businesses. It plays a pivotal role in nurturing top selling talent who contribute to company growth. What is B2B Sales Training?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

AI Powered Digital Transformation in B2B Marketing

Heinz Marketing

Thanks to the marketing technology companies that have made the concept more approachable and actionable. Even if you are not actively or knowingly utilizing the AI technology, chances are you might still be using it through the tech stack that you currently own. Predict ad performance before launching campaigns. And much more.

B2B 109
article thumbnail

PepsiCo’s strategies for marketing via online games and esports

Martech

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. Instead, game publishers create and sell inventory for advertisers after the game is released. Cross-promotions in-game and on other channels. Processing.Please wait.

Gaming 103
article thumbnail

What are sales channels? Definition, types, and tips

PandaDoc

Whether you’re selling a physical product or a service, you need to find the best ways to reach your target audience. The definition of sales channels Sales channels are the methods or pathways businesses use for selling their products and services to consumers. The right sales channels can help you do this.

B2C 52
article thumbnail

4 ways you can use customer segmentation to increase sales

PandaDoc

It’s simple – if you know who you are selling to, there is a higher chance that you can offer them the solution that they really need. This can yield much better results than trying to sell to a broad audience. Nowadays, the advanced technology has allowed businesses to segment their customers based on their own gathered data.

article thumbnail

In a Supply Chain Crisis, Selling Parts Online May Be Your Next Move

Salesforce

It built a new storefront in just 10 weeks, replicating the experience shoppers would get on a B2C website. Users found the parts they needed quickly, leading to a 35% growth in the company’s user base after launch. The shift to self service is also making it easier to sell these parts. The result? Your company can do the same.