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How SMBs are approaching digital marketing in 2024

Search Engine Land

Key digital marketing priorities for SMBs in 2024 The first finding should not surprise those actively engaged in digital marketing across various industries, verticals, niches and three-letter acronyms like “B2C” and “B2B”. Marketers aren’t backing down this year in their quest for growth, with 46.2% planning to stay the same.

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IPOs are Back! Really, Really Good Ones. It’s Just — The Market Is a Bit “Meh” For Now

SaaStr

It’s dependant on Shopify, and growth in some of its core customer segments have slowed as it’s dominated those markets. Instacart also IPO’d the same week, and while not SaaS, is one of the more impressive B2C scale-ups out there. IPO investors are a weird, thin niche of the market. It has a few risks.

Niche 61
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How to Set Up a Social Media Marketing Agency Successfully

Lead Fuze

In this comprehensive guide, we will delve into key aspects of setting up your own social media marketing agency, from identifying your niche and target audience to selecting the most effective platforms for your clients’ needs. If possible, choose niches with high demand but low competition. Eager for more insights?Discover

Niche 98
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5 must-know Reddit Ads tactics for B2B marketers

Search Engine Land

This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. Since Reddit ranks organically, this increases your chances of showing up at the right time, especially when prospects are actively researching – particularly important for niche searches or verticals.

B2B 94
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Why influencer marketing is critical in B2B

Martech

Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders. Users flock to LinkedIn seeking work opportunities and network growth. This is particularly true if your brand speaks to niche audiences. What sparked the shift to influencer marketing?

B2B 117
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Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. How can I assist you further in your B2C retail marketing efforts for garden center retailers? Understood? Answer: Understood. Answer: Certainly!

Promote 104
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Is your YouTube Channel a brand video graveyard? How to revive it

Search Engine Land

And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth. Understanding the problem Brands and businesses often disregard YouTube as a genuine and viable medium for growth. Cultivate a community for audience growth. Nothing more, nothing less. They just don’t see the value.

Niche 100