Martech

JULY 31, 2024

Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. Facebook’s share of total Meta ad spend dropped compared to last Q2 but still accounted for 68% in Q2 2024, maintaining its dominance among Meta’s platforms.

Click Through Rate 122

Click Through Rate Retail Sports Growth 122

Search Engine Land

SEPTEMBER 16, 2024

While Google remains a crucial platform, explore other channels to diversify your advertising efforts: Consider increasing your presence on platforms like Bing, Amazon , or industry-specific ad networks. For B2C marketers, evaluate your influencer marketing strategy.

A/B testing 76

A/B testing User Experience B2C Campaign 76

Martech

SEPTEMBER 13, 2024

General availability for Agentforce One is slated for October 25, pricing starts at $2 per conversation, with discounts available to large users Salesforce also announced the Agentforce Partner Network, which lets other organizations deploy third-party agents or use third-party actions when designing custom agents in Agentforce.

Launch 118

Launch Pitch Represent Campaign 118

Martech

NOVEMBER 12, 2024

Some were B2C, many were B2B. The fact that 57% of the B2B leaders interviewed had no serious business strategy document to point to is, in many ways, the heart of the problem, particularly when contrasted to 98% of B2C. B2C has the training, understanding and rigor to control all four Ps (product, pricing, placement and publicity).

GTM 124

GTM Go To Market B2C Objectives and Key Results 124

Martech

SEPTEMBER 4, 2024

A preview feature helps visualize how ads will appear across Search and Display networks. Advanced options allow for tracking URLs and scheduling, ensuring campaigns are timely and trackable. First seen.

Campaign 126

Campaign Promote Launch Gaming 126

Salesforce

AUGUST 29, 2024

Many B2B marketers are finding success using the same social media strategies as B2C brands. As more people take action on your posts, it’ll be seen by more people in their networks (especially on LinkedIn). First, you’ll gain valuable insights into your community. Second, engagement generates impressions.

B2B 109

B2B Legal Entertainment Follow-up 109

Martech

SEPTEMBER 24, 2024

“We can white-label our technology directly into networks’ apps, where it could be [the publishers’] app where it can have a shopping function directly [built in],” said Beckerman. That’s why placements are directed by the brand and network.” Shoppable products.

Technology 114

Technology Networking Technology Launch 114

RingDNA

JULY 2, 2025

It’s ideal for both B2B and B2C sales professionals aiming to sharpen their sales instincts and improve quota attainment. Designed for SDRs, AEs, and account managers who want to elevate their social selling game, it’s a fast and practical way to boost results with the world’s most powerful professional network.

Retail 62

Retail Technical Sales Consult CRM 62

Martech

APRIL 2, 2025

A better strategy would be to create informational or thought-leadership content on a platform like LinkedIn, which is more aligned with B2B networking. ChatGPT : While ChatGPT doesn’t have a specific persona builder, you can use prompts to help generate and refine personas for B2B and B2C businesses.

Objectives and Key Results 116

Objectives and Key Results Strategize B2C CRM 116

Martech

JULY 1, 2024

“This binary choice forces users to consent to the combination of their personal data and fails to provide them a less personalized but equivalent version of Meta’s social networks,” regulators wrote.

Commission 122

Commission Construction Networking Service 122

Martech

NOVEMBER 13, 2024

The Sinch platform also helps marketers secure approvals from Google and mobile network operators to allow marketers to message in RCS. In order to add RCS to mobile messaging campaigns, users first set up an RCS Agent in the Sinch Customer Dashboard. Customer Dashboard. From here they can also monitor active campaigns.

Customers 111

Customers Campaign Launch Networking 111

Martech

OCTOBER 3, 2024

Ads can be shown in the Lyft app, on in-car tablets while the traveler rides in the Lyft car and through out-of-home advertising placed on bikes and bike docks in Lyft’s bikeshare network. We’re seeing those same demands play out in other areas like retail media networks. Measurement partnerships.

Retail 78

Retail Networking Campaign Technology 78

Martech

OCTOBER 29, 2024

Linear TV networks are selling out and pushing these budgets to digital channels. Political campaigns put much of their budgets into linear TV, saturating that channel. Plus, less advertising by national competitors is an opportunity for regional swing-state brands that must advertise in these states. That said, the 10.5%

Territory 122

Territory Networking Price Up-sell 122

Martech

FEBRUARY 20, 2025

To be clear, this is a poll of people at The WSJ CIO Network Summit, which attracts the countrys top information-technology leaders. Both platforms use predictive AI and real-time insights and will be available as fast-start packages for B2B and B2C enterprises. Not exactly a representative group.

Launch 94

Launch B2C Technology Technology 94

Martech

AUGUST 1, 2024

Facebook and Instagram parent Meta ad revenue was up 22% last quarter. The company’s overall revenue increased by the same percentage to $39.07 billion, its fourth straight quarter with +20% growth. Net income surged 73% to $13.465 billion. The company’s operating margin improved to 38% from 29% in the previous year. Meta reported 3.27

Retail 120

Retail Represent Growth Price 120

Martech

JANUARY 3, 2025

Consolidation of top shows and differentiation through FAST As legacy giants in the industry divest from traditional cable networks, well see a consolidation in how consumers access premium CTV content, said Aaron Grote, VP of digital products for digital marketing agency Stirista.

Sports 119

Sports Appointment Entertainment Gaming 119

Salesforce

MAY 5, 2025

Learn from Brands Paving the Way Connections isnt just an educational opportunityits a networking powerhouse. Attend these roadmap sessions to go deep into B2C Commerce , B2B Commerce , Order Management and Salesforce Payments. Learn from the worlds most iconic brands. Those are my top reasons, but here’s a bonus one.

B2C 69

B2C Networking B2B Education 69

Martech

SEPTEMBER 17, 2024

9) DOJ laid out their accusations as follows: Google controls the advertiser ad network. Google, round 2: Government targets digital ad business It’s also possible the trial will result in no changes and Google will be free to continue operating as it wants. Day 1: Accusations and badgering of witnesses (Sept.

Price 117

Price Government Up-sell Presentation 117

Martech

JANUARY 9, 2025

Amazons new Retail Ad Service is bringing retail media networks available to everyone. Not only can it provide access to new audiences, but it is yet another push for standardizing measurement in retail media networks. The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites.

Retail 117

Retail Service Networking Technology 117

Martech

MAY 8, 2025

MACH Alliance unveiled the MACH AI Exchange, a professional peer network focused on guiding AI implementation for enterprise companies. These tools use OpenAI’s gpt-image-1 technology. The program will launch at The Composable Conference 2025, taking place April 22-24 in Chicago.

Launch 85

Launch A/B testing Campaign Angle 85

Martech

JANUARY 15, 2025

Instead, its a transparent network that prioritizes individual experience. Bluesky will stand out for two major reasons: its focus on decentralization and its ability to empower both users and brands, said Isabel Romero, CMO of social media management tool Metricool.

Niche 117

Niche B2B Service Retail 117

SaaStr

FEBRUARY 9, 2025

Market share ceiling might be higher than you think : While many SaaS companies plateau at 15-20% market share, Klaviyo has shown that with strong network effects and a truly superior product, you can capture over 50% of your core market. In the B2C world, marketing IS sales – there are no sales reps, just marketing driving revenue.

E-commerce 96

E-commerce SQL Retail Click Through Rate 96

Martech

OCTOBER 21, 2024

Google is changing how Performance Max and Standard Shopping campaigns compete in ad auctions.

Campaign 120

Campaign Follow-up Process Retail 120

Martech

OCTOBER 28, 2024

Today, we’re pondering many important questions: Are search engines still at the core of consumer search, or is TikTok becoming the reigning platform? Have technologies like ChatGPT gone mainstream yet, or are we in an industry echo chamber about its adoption curve?

Engineering 130

Engineering Trust Education B2B 130

Sales Hacker

FEBRUARY 11, 2025

Are they selling a B2C item? So a lot of We help you with customer experience, um, like one place for your customer service reps to get, um, information, um, will increase website conversion rates so people can actually go buy your software, buy your, buy the ISP online, um, uh, Network monitoring. Are they getting a lot of traffic?

GTM 83

GTM Pitch Up-sell Contact 83

Martech

JULY 22, 2025

That’s changing rapidly as AI transforms how manufacturers connect with their complex networks of stakeholders. While B2C brands optimize for discovery and impulse purchases, manufacturers use AI to streamline efficiency for buyers who know exactly what they need.

Manufacturing 60

Manufacturing Assembly Line Negotiate B2C 60

Martech

MARCH 31, 2025

Its a memory-driven feature that can feel tone-deaf or intrusive in a B2B networking context. B2C leans toward mass nostalgia and fun (Spotify, Starbucks), while B2B focuses on professional milestones and trust (HubSpot, Salesforce). Remind someone of a purchase tied to a rough patch, like a breakup gift and youve lost them.

B2C 124

B2C B2B Drivers/motivators Negotiate 124

Martech

DECEMBER 26, 2024

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.

Customers 126

Customers Government Healthcare Hospitality 126

Martech

APRIL 7, 2025

WPP will integrate InfoSum into its “WPP Open” operating system, enabling clients to combine their first-party data with InfoSum’s network and WPP’s data assets. InfoSum also delivers to WPP a large, diverse data set useful for training AI models.

Territory 75

Territory Clients Campaign Networking 75

Salesforce

MAY 13, 2025

Register now We will have a number of meetups for attendees to network, exchange ideas, and carry ideas beyond the sessions. And there will be fun activities such as a breakfast with Salesforce leaders, a networking social, carnival-style games with prizes, frozen drink stations, a community give-back activity, and an ice cream social.

A/B testing 99

A/B testing Manufacturing Cross-sell Networking 99

Martech

DECEMBER 20, 2024

” Isn’t the term “retail media network” becoming too narrow, because it’s not just retailers that have large first-party datasets that can be leveraged to create relevant audiences. How are these companies thinking about that valuable data and how they can monetize it and create some type of commerce network?”

Retail 121

Retail Networking Clients Follow-up 121

Salesforce

FEBRUARY 10, 2025

By creating localized supply networks, marketplaces enable manufacturers to respond quickly and efficiently to increasing demand. B2C marketplaces are also realizing major profits. B2C marketplaces are also realizing major profits. Last year alone, the top 100 B2C marketplaces generated $3.23 trillion.

Healthcare 52

Healthcare Manufacturing B2C Retail 52

Martech

MAY 21, 2025

Dig deeper: The most effective influencer campaigns are built on fit, not fame Captiv8 brings a sizable influencer network to Publicis Groupe. These three platforms will form the worlds largest creator network, an AI-powered influencer platform and a popular social commerce engine.

Networking 68

Networking Technology Technology Follow-up 68

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

B2C 120

B2C Retail B2B Campaign 120

Hubspot

JUNE 23, 2020

The unique user base of professionals and students makes the social networking service a hub for business and networking. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences? Use LinkedIn Audience Network to identify potential reach.

B2C 101

B2C Networking Entertainment Education 101

Martech

AUGUST 21, 2023

Many B2C marketers are finding it difficult to meet priorities this year, a study from Forrester reports. B2C marketers are also having a hard time with marketing execution. The post B2C marketers are overwhelmed by growing challenges appeared first on MarTech. Priorities. Marketing execution. Get MarTech! In your inbox.

B2C 98

B2C Retail Networking Technology 98

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Standardization as RMN matures Last year, IAB rolled out RMN guidelines for public comment to generate substantive talks about how to compare apples to apples between networks.

Retail 126

Retail Networking B2C Campaign 126