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5 Interesting Learnings from HubSpot at $2.4 Billion in ARR

SaaStr

HubSpot’s revenue growth of 24% (21% in constant currency) is basically equal to its net new customer count. So it’s NRR likely has fallen to around 100%, down from 110%+ a few years back and 104% at $2B in ARR. Despite raising prices and selling more products, HubSpot ACV is basically flat at $11,365.

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2023 Was The Year of Hiding Inside the Base. 2024 Has to Be The Year of Growing It.

SaaStr

So there’s a perhaps obvious conversation everyone should be having, but isn’t: “Look, in 2023 we basically hid inside our existing customer base. It literally added no new customers last year and basically none the past 2 years. Now it’s time to get back to New Logo Growth. It’s time to get back to new logo growth.

Gaming 113
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4 Cold Calling Tips for Making a Good First Impression

Veloxy

Start with basic results. Make a lasting and memorable first impression. Gone in sixty seconds. In addition to being a great Nicolas Cage movie, those four words also demonstrate what your prospect will be if you don’t have the right first impression formula for cold calling. Why do you need a first impression for cold calling ?

Cold Call 358
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7 ways to use the ‘inspect element’ tool for SEO

Search Engine Land

It helps to know basic HTML and CSS, but you can answer many basic questions just from the Elements tab if you know what kind of code to look for. If that font isn’t available for some reason, the browser will fall back to the second font listed and so on through the list. What color is that? Can I find a fresh color to try?

Follow-up 121
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6 areas to address before increasing B2B paid media investment

Search Engine Land

Tracking-wise, clients are often missing the basics for the fields to pass along the right info (campaign, source, medium, click IDs, etc.). If those aren’t set up properly, we’re not getting the data, which means we can’t get into the back end and figure out how our efforts are working to drive business. These include: CRM setup.

B2B 105
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Decoding generative AI: Top LLMs and the app ecosystems they support

Martech

Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). Everything else has changed dramatically (the not-so-good news). What does your business need to do with AI? Integrations. Desired outputs. Historical data.

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How to archive your Universal Analytics historical data

Search Engine Land

Decide how far back you want to archive data from. I recommend, at minimum, to consider archiving back to 2018 or so to ensure you have pre-pandemic data since the pandemic really presented data anomalies for many companies. There are three main phases I recommend for approaching this project. Is it weekly?

SQL 122