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Cliff Notes And AI…….

Partners in Excellence

I wasn’t the only one, it seemed all my friends suffered with the same problem. College would have been fantastic if it weren’t for all those books and reports we had to write. College would have been fantastic if it weren’t for all those books and reports we had to write. I found I struggled though.

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How to prevent AI from taking your content

Search Engine Land

Why do we care about AI taking our content? To help us navigate this web of scary possibilities, I’ve made a graphic summarizing a couple of ways in which AI could take your content: A table of potential content risks that you may experience from AI. Let’s think through all of these risks in more detail. Let’s define our terms.

Trust 110
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What’s Happening in B2B SaaS in 2024 and Beyond with Zapier CEO Wade Foster and SaaStr CEO Jason Lemkin

SaaStr

On the first episode of the Angles and Insight podcast, SaaStr Founder and CEO Jason Lemkin chats with Zapier CEO Wade Foster about the future of B2B SaaS in 2024 and beyond. Wade Foster, founder and CEO of Zapier, runs a category-creating brand that makes all your tech work together seamlessly – no coding required.

B2B 78
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“Sensemaking” Is Not Just For Our Customers

Partners in Excellence

Customers tend to fall back on what they already know and have confidence in. Brent, also, highlights three styles that sales people adopt to help their customers. The second is “telling,” where we seek to instruct the customer on what they need to know and how to do it. It prioritizes simplicity over detail.

Customers 109
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When I asked ChatGPT to write an article about ChatGPT

Martech

Last Monday, I joined a call with marketing and advertising professionals to talk about the latest in AI and its implications for marketing in the near term. We all agreed that this latest iteration is big for the marketing world, and we shared ways we are using the tool today. But with ChatGPT, the AI kraken has been released.

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The Should-How Fallacy (Or Why “Correct” Isn’t “Useful”)

ConversionXL

It assumes, however, that accurate advice on what you should do is as valuable as advice on how to do it—the “Should-How Fallacy.” When it comes to content marketing, all the branding and differentiation (and money) is in the latter. So how do you get content to where it should be? All correct, all useless.

Niche 161
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9 tips for aligning SEO with the B2B buyer’s journey

Search Engine Land

At this point, potential customers are just starting to recognize a problem or need and are seeking informational content to gain insights or answers. Consideration stage Potential buyers have clearly defined their problem or need and are now exploring different solutions, products, or services.

B2B 100