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Conversation Beats Automation

Iannarino

There is no reason to believe this trend will disappear over time given the promise of getting meetings without having to do the work, the sales equivalent of a get-rich-quick scheme. The Gist: Conversations are better than automation. Use automation only when your outcome doesn’t require creating value. Turning Automation Upside-Down.

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How Your Email Campaigns Harm Your Results

Iannarino

Were you to tour this level with Virgil and Dante, you would hear these poor souls’ pained cries of frustration: every time they delete an email, they’re damned to get an instant replacement, just in case they missed the first one. The Gist: We have reached peak email prospecting, the point when its effectiveness begins an inevitable decline.

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Cliff Notes And AI…….

Partners in Excellence

Too often, when going to college, I discovered that studying, reading books, and writing thoughtful analysis really interfered with my education. Rather thank struggling through 336 pages of MacBeth, written in Old English, I could read the 80 pages of Cliff Notes, and get the basic concepts. I found I struggled though.

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The Should-How Fallacy (Or Why “Correct” Isn’t “Useful”)

ConversionXL

It assumes, however, that accurate advice on what you should do is as valuable as advice on how to do it—the “Should-How Fallacy.” So how do you get content to where it should be? Should” can look damn good. And if they do, they don’t need 2,000 words to be convinced.). They need you to show them how to do it.

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How to survive and thrive in a Google helpful content world

Search Engine Land

That’s a sign that Google is confident that the update did what it was intended to do, which is no salve or comfort for affected site owners. Because I routinely do hundreds of audits a year, I have access, at any one time, to 400+ Google Search Console profiles. Google’s September 2023 helpful content update started rolling out Sept.

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DNA for High Performing Sales Teams - 3 Must Haves

Anthony Cole Training

I am reading the blog of Insideview. This is part II of a III part blog post discussing the DNA of High Performance Sales Teams. The first post discussed the DNA of a Hunter Sales person as a result of reading a blog about building a "Rock Star Team of Sales Hunters". One of their recent posts is about.

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Sunday Morning Blog – Addicted 2 Success

A Sales Guy

This blog is the s**t. With the exception of it’s occasional references on how to make a s**t load of money or post insinuating that money is a satisfactory measure of “success,” Addicted 2 Success is a kick-ass blog. Addicted 2 Success is a killer blog for inspiration, motivation, creativity, and ideation.