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7 tips to create PPC text ads that are trustworthy and clickworthy

Search Engine Land

When you unintentionally set off internal alarm bells, people will scroll on by in the split second it takes for them to make the click/no click decision. So, how can you ensure that your PPC text ads – and your business – look as legit as they actually are? These are the one- to five-star ratings that reside at the bottom of ads.

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Cold Calling: Everything a Salesperson Needs to Know

Veloxy

Just be sure you print and bookmark this blog post so you can take it with you wherever you go, wherever you sell. Yet… 82% of buyers have reported that they accepted a meeting with a cold-calling salesperson as a result of their initial call. This is the golden key to cold calling! And share it with your sales colleagues.

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

By meeting buyers’ post-purchase needs , you’ll improve customer retention. There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy.

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Sales Email Templates To Help You Nail the Follow-up

SalesLoft

Where a prospective client may not respond to your initial email, they may do so after the second, third, or fourth follow-up email. For example, if your prospects are in a different timezone, timezone detection will ensure you don’t send a follow-up at 2 a.m. – The Importance of Sales Follow-up Emails. When To Send a Follow-up Email.

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How to Create an SEO Strategy for 2018 [Template Included]

Hubspot

You are associating these topics with popular short-tail keywords, as you can tell, but you're not dedicating individual blog posts to these keywords. For each pillar you've identified, use your keyword tool to identify five to 10 long-tail keywords that dig deeper into the original topic keyword. Step 1: Make a List of Topics.

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Everything You Need to Know About Landing Page Design

Hubspot

Whoever said “You never have a second chance to make a great first impression,” makes a valid point. Great first impressions matter when meeting someone, going to a new place, and even visiting a website. So, how do you ensure that first interaction your target audience has with your website is positive? Responsive Design.

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4 Truths Healthcare Providers Need to Know About Content Marketing

Hubspot

Additionally, Healthcare is the second most-searched-for service online. So long as you’re marketing by the rules, of course. I know you were hoping you’d leave this blog post with an easy, straightforward roadmap to achieving dozens of gratifying comments and glowing reviews overnight, but that’s not going to happen.