Remove blog four-behaviors-that-make-you-transactional
article thumbnail

The Medium Is Your Message

Iannarino

The picture Mike sent me was a desk covered with handwritten envelopes and thank-you cards, ready to send out to his clients and prospects. The same trend has made many best practices so prevalent that entire swaths of selling are now fully commoditized, making many sales conversations transactional rather than consultative.

article thumbnail

There are more than 4 types of search intent

Search Engine Land

4 most common search intents Search intent is commonly categorized into four buckets: commercial, transactional, informational and navigational. These serve as the four core search intents and the foundation of how many SEOs define a search action. This can include searches that compare features of similar products.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

It’s time to prioritize customer experience in B2B

Martech

It’s not just about making a sale. Your customers expect to have multiple options when contacting you when they can’t find info quickly — from live chat to email to phone calls. Whatever platform you’re on, don’t ignore features like these if you have them at your disposal. And why shouldn’t they?

B2B 96
article thumbnail

The trifecta of keyword research strategy:  Volume, difficulty, intent

Search Engine Land

Identifying the most valuable keywords for your business can make or break your visibility and online presence and put distance between you and your competition. Volume tells you how often people search for specific keywords. Difficulty gauges the competition you’ll face. But only when it’s appropriately harnessed.

article thumbnail

2024 B2B trends: 6 key areas for marketing success

Search Engine Land

It’s unlikely you’ll win a customers if you’re not known to the buyers before they’re in the market. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. Making mobile interactions enjoyable can be a great way to attract more B2B customers.

B2B 121
article thumbnail

How You Can Get Started With Email Marketing Today

Salesforce

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach. And that personalization is very powerful.

article thumbnail

2024 B2B trends: 6 key areas for marketing success

Martech

You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. Tailor content to provide value, attracting and keeping potential customers engaged using formats like blog posts, videos, webinars and interactive experiences. Many media platforms provide brand lift studies.

B2B 105