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Transform your B2B brand: 7 strategic insights

Martech

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. Start with soul searching What is your why? Dig deeper: Innovation vs. rebranding: How to choose the best change for your business 2.

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How to Radically Stand Out with Brand Marketing

ConversionXL

In this article, you’ll understand how to build a memorable brand that your customers want to buy from. Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. Brand is your strongest asset.

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Effective Guide: How to Find Ecommerce Leads Successfully

Lead Fuze

Whether you’re a budding entrepreneur or an established business owner, understanding how to find ecommerce leads is crucial for your online success. trillion by 2023, presenting a unique opportunity for businesses to capitalize on this rapidly growing market. Projections show that eCommerce sales will reach an impressive $4.9

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Sales Pipeline Radio, Episode 215: Q & A with Mike Orr @mikeorr8

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. What should my brand be?

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Revolutionize Sales: A Guide to the Best AI Tools

Lead Fuze

Ever feel like you’re swimming upstream in a river of data, trying to scoop up relevant information with your bare hands? But imagine if there was an AI-powered lifeguard ready to throw you a buoy and help guide your way? Conclusion Understanding AI Sales Tools Sales tools are the cornerstone of any successful sales team.

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Can B2C Marketing Succeed on LinkedIn?

Hubspot

I like to stay updated about the changes in the marketing industry and congratulate my peers on their recent accomplishments. And, of course, I love looking at the new and exciting marketing campaigns brands roll out. Traditionally, LinkedIn is a place for B2B marketing. Can B2C Marketers Engage LinkedIn Audiences?

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10 Ways to Add Value to Your “Thank You” Page

ConversionXL

If you’ve ignored the design and content of your “thank you” page, you’re neglecting: Recent purchasers. Whether you’re confirming access to a PDF download or thanking someone for a four-figure purchase, there are ways to add value for users—and get more value for your business. Will your inbox be bombarded? Visitor thanked.