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3 Key Strategies to Cultivate A Customer-Focused Mindset

Force Management

This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. Each week, we will cover a different essential area of sales effectiveness. Build a Message That Centers on Value.

Customers 107
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The Sales Manager’s Guide to Salesforce Automation

Veloxy

Salesforce Adoption Pain Point #1 : Sales representatives report spending 66% of their day performing tedious, non-selling activity in Salesforce. This is a conundrum for most sales managers, as sales productivity is one of the common selling points of the Salesforce CRM platform. The key is Salesforce automation.

Territory 342
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How to boost sales strategy with a deal desk

PandaDoc

This is done by forming a team of stakeholders and decision-makers, establishing approval workflows, and effectively integrating automation tools. This article highlights how a deal desk functions and its ability to transform the way companies tackle their sales strategy. A deal desk introduces a new approach to managing deals.

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Back To Basics

Partners in Excellence

I saw an article in my newsfeed by McKinsey: How European marketing and sales leaders handle COVID-19’s effects. Basic principles, thoughtful leadership, sharp execution always work! It has stripped away the opportunity to “spin” bad execution and mediocre results in analyst meetings or shareholder reports.

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“This Is Not A New Concept….”

Partners in Excellence

Past training programs, last year’s tools (which we never used anyway), many things that were highly effective and some which weren’t are no longer valid, displaced by this year’s version. It is no longer fashionable to talk about sales enablement, now it’s revenue enablement. The comment got me reflecting.

Technique 109
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B2B Reads: Web 3.0 for B2B, Effective Personalization, and Using Intuition Wisely

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Eight Smart Tips For Creating A Balanced, Effective Sales Strategy. Topics include content marketing, branding, effective communication with customers, and many more.

B2B 102
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The Power of Video Marketing in B2B

Heinz Marketing

In this blog post, we will delve into the differences between the two, explore the unique benefits of utilizing videos in B2B marketing, and provide practical insights into integrating video marketing into a comprehensive content strategy. The main objective is to drive immediate sales and create brand loyalty.

B2B 104