Search Engine Land

JANUARY 30, 2024

But despite the uptick in visitors, your sales and leads remain lackluster. This article explores nine proven methods to help you turn SEO traffic into sales and leads. You might know the nuances of your site and sales funnel, but your users do not. Optimize for conversions You have traffic, and it’s time to make sales.

A/B testing 116

A/B testing UX Intrinsic Trust 116

Search Engine Land

NOVEMBER 21, 2023

Much of the content we create (or help optimize) is focused on education and awareness – think position pieces, guides and how-to blog posts – so acquisition rates tend to be lower than those of paid traffic sources. For instance, if the user has landed on a blog article related to product A, create a CTA specific to product A (e.g.,

Real Estate 133

Real Estate UX Drivers/motivators Education 133

SaaStr

FEBRUARY 18, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 11 Things That Set The Best Sales Teams Apart From The Rest 7 Things to Do When You’re Struggling Bringing Product-Led and Sales-Led Growth Together with Zapier 2024 Is The Year to Think About Buying Someone.

Pitch 93

Pitch Growth Go To Market Product 93

Search Engine Land

APRIL 15, 2024

Example Initial goal: Write a blog post about our eco-friendly kitchen products. This engagement will likely lead to higher sales and customer loyalty. Fourth analysis: I want higher sales and customer loyalty. You should show a depth of knowledge by using a product or service or visiting a place.

Process 119

Process Objectives and Key Results Angle Follow-up 119

SaaStr

APRIL 20, 2024

Marketing hackers, sales hackers, product hackers. AI in Sales and Marketing AI is disrupting sales and marketing, particularly in support and SDR /BDR functions, due to the shortage of skilled workers and the potential for increased efficiency and cost savings. "We all need more hackers on our team. And so much more!

Drivers/motivators 102

Drivers/motivators Growth Product Technology 102

Closing Bigger

MAY 9, 2024

Unlike our regular sessions, these podcasts are a collaborative exploration rather than a conventional interview, focusing on how AI impacts sales and marketing through emotional intelligence. Develop AI-Enhanced Personalization: Use AI to analyze data and personalize marketing and sales efforts without losing the unique voice of the brand.

Strategic planning 111

Strategic planning Strategize Relationship building B2B 111

Search Engine Land

NOVEMBER 27, 2023

To find keywords that actually lead to sales, it’s important to explore other sources that combine website traffic with actual conversions. This approach also works for other indirect conversions, like those from social media, PPC ads or blog content. Now, compile the ones most like the reasons you’re getting sales.

UX 126

UX Strategize Referrals Conversion 126

Search Engine Land

APRIL 9, 2024

Awareness stage Top-of-the-funnel (TOFU) campaigns are focused on consumers in the awareness stage, when they haven’t yet entered the market for your product or identified a problem that needs solving. Use videos to introduce your brand and highlight key features of your products. Landing page optimization.

A/B testing 111

A/B testing Campaign Click Through Rate Promote 111

Search Engine Land

OCTOBER 23, 2023

Marketing strategies should incorporate problem-related keywords, informative blog articles, engaging social media narratives, and instructional videos. Use social media posts and public relations for brand and product awareness, linking to the website for SEO link building.

B2B 115

B2B Customers Objectives and Key Results Price 115

SaaStr

FEBRUARY 25, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The Thing Is, Maybe 10%-15% of Venture-Backed Startups Are Still Running the 2021 Playbook. SaaStr 724: CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier.

Growth 86

Growth Go To Market Product Customers 86

SaaStr

MARCH 3, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Tech and Startups Have Changed. SaaStr 727: High-Velocity Techniques to Maximize Sales with Gusto’s CRO and Head of Go-to-Market   3. Each week, we round up our most popular content so you can catch up on anything you may have missed.

Technique 87

Technique Go To Market Price Growth 87

Search Engine Land

DECEMBER 1, 2023

Things like gift guides are always popular, but if you are working on a website that isn’t product-based, there are still plenty of opportunities. An ADHD coach might write a blog post about how to get through the holidays and offer coping mechanisms. Update product descriptions and titles and, if possible, images.

E-commerce 129

E-commerce Click Through Rate Strategic planning Pitch 129

SaaStr

OCTOBER 8, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: How Is AI Impacting The SaaS Landscape with a16z GP Kristina Shen What To Do if Your TAM is Too Small for VCs Making Less, But Working Less. SaaStr 690: From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman   2.

Pitch 101

Pitch Sales Product 101

SaaStr

JANUARY 14, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Look, No VC Wants to Fund a Startup With So-So Growth. The Beginning of The End of Customer Success, SDRs, and Support Agents The End of Customer Success As We Knew It Fake Multi-Product vs. Real Multi-Product Top Podcasts This Week: 1.

Pitch 81

Pitch Growth Start-ups Product 81

Heinz Marketing

APRIL 30, 2024

Unlike mainstream consumer products, B2B offerings aimed at engineers or programmers often involve intricate technical specifications and jargon. This may entail crafting whitepapers, case studies, technical blogs, and webinars tailored to address the pain points and interests of the target audience.

B2B 89

B2B Niche Strategize Trust 89

SaaStr

DECEMBER 31, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The New Normal: 700 Employees at $200,000,000 in ARR ServiceTitan: The First Great SaaS IPO of 2024 (Potentially) at $500,000,000+ ARR Why The Greatest Sales Teams Just Kill It On Dec 31. When Everyone Else Has Gone Home.

Pitch 84

Pitch Product Customers Sales 84

SaaStr

JANUARY 21, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Venture Backed or Bootstrapped? 5 Interesting Learnings from SmartSheet at $1 Billion in ARR Product-Led Growth Is Great. But Product-Led Retention Is Probably Even More Important. There’s a Third Way. Just Raise One Round.

Pitch 78

Pitch Growth Start-ups Product 78

SaaStr

JANUARY 28, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Venture Backed or Bootstrapped? Just Raise One Round My Best Advice for 2024: Work Harder Beware The Overly Self-Promotional CMO (and CRO) Product-Led Growth Is Great. But Product-Led Retention Is Probably Even More Important.

Pitch 80

Pitch Promote Growth Start-ups 80

Search Engine Land

SEPTEMBER 6, 2023

Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product. Discounts Similarly, discounts continue to drive sales for merchants, especially around the holiday window.

Click Through Rate 134

Click Through Rate A/B testing Retail Strategize 134

Heinz Marketing

MAY 26, 2021

If you’re looking to grow your knowledge of sales, marketing, and customer success principles, HubSpot Academy is a great place to start. They offer free online training in subjects like Email Marketing, Digital Advertising, Business Analytics, Graphic Design, Sales Enablement, and more. Happy Learning!

Pipeline 135

Pipeline Growth Technique Education 135

Highspot

APRIL 30, 2024

As such a hot topic with little guidance on using it, you’re likely wondering: Does AI actually help boost your go-to-market productivity, and if so, how? With AI at their fingertips, sales teams can seamlessly discover resources that expedite action, connect with buyers more easily, and make more efficient decisions.

Government 52

Government Sell Sales Go To Market 52

Search Engine Land

SEPTEMBER 7, 2023

In 2022, Black Friday online sales totaled over $9.12 billion , and Cyber Monday sales totaled over $11.3 These events are a great opportunity for retailers to boost sales and generate excitement for the holiday season and for people to shop all at discounted rates. Did you know? Offer exclusive deals. Track your results.

Campaign 136

Campaign Retail Engineering Start-ups 136

Highspot

OCTOBER 3, 2023

A recent study we commissioned from a leading B2B research firm, surveying 120 global sales leaders, found an average 16% increase in win rate with one thing in common—sales enablement. Here are data-driven tips to come out of this challenging sales environment on top. So, how do you enable your sellers to succeed?

Sell 91

Sell Commission Quota B2B 91

SaaStr

JANUARY 7, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The Beginning of The End of Customer Success, SDRs, and Support Agents A Low Burn Multiple is Great. SaaStr 714: From Zero to Hero: How to Dominate Outbound SaaS Sales with Rippling and Founders Fund on CRO Confidential     3.

Pitch 91

Pitch Gaming Growth Customers 91

Search Engine Land

APRIL 8, 2024

This could be from direct sales or leads that eventually convert to sales. Your “investment” includes all costs involved in creating and distributing your content, such as: Content creation (writing, design, video production, etc.). More sales? Sales/revenue. What do you want it to achieve? More leads?

Objectives and Key Results 118

Objectives and Key Results Promote Campaign Drivers/motivators 118

SaaStr

NOVEMBER 18, 2023

Dear SaaStr: What are some best practices for selling a new product/service to your existing SaaS clients? Have sales do a hard sale. Second, be thoughtful about selling products to different stakeholders at your existing customers. First, make sure your NPS is high. And drive it even higher. They’ll read the email.

Product 97

Product Sell Customers CRM 97

SaaStr

MARCH 10, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: How Revenue Multiples Really Fall After Each VC Round The Capital Everyone is Regretting Right Now is the “Free” Capital What’s the #1 Most Important Thing in Pricing A New SaaS Product?

Technique 60

Technique Price Go To Market Growth 60

Search Engine Land

APRIL 26, 2024

One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires. 5 steps to kickstart your product-led SEO strategy 1. If you know a colleague from another department who would likely use your product, spend a day shadowing them or conducting an in-depth interview.

Product 107

Product Launch CRM Start-ups 107

Highspot

JANUARY 4, 2024

From the data-rich ‘2023 Sales Enablement Analytics Report’ to actionable advice like ‘5 Tips to Go Beyond What Good Looks Like With Enablement,’ this curated selection covers a range of essential topics crucial for success in sales.

Sales 52

Sales Strategize Growth Product 52

Sales Gravy

MAY 2, 2024

On this episode of the Sales Gravy podcast, Jeb Blount sits down with sales coach Cheryl Parks to discuss why modern sales professionals need to shift from traditional selling to a more consultative and insightful approach that leverages business acumen, industry knowledge, and the right questions.

Trust 83

Trust Pitch Sales Clients 83

SaaStr

OCTOBER 25, 2023

For part one of this Ask Me Anything session, Jason covers everything you need to know about hiring your first VP of Sales, what he really thinks about AI, what the future of lead generation in 2024 looks like, and much more. Q: Should Product Marketing Work for Product or Marketing? Let’s jump right into the questions.

Growth 96

Growth Cross-sell Lead generation Quota 96

Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. Each post included product tags and links to their Amazon store.

E-commerce 52

E-commerce Niche Launch Education 52

SaaStr

DECEMBER 24, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 10+ Signs of a Mediocre Hire The Where, When, and How of AI with Theory Ventures, Open AI and More 15 Signs You Have a SaaS Metrics Problem (and How to Fix it) 4 Recent, Very Bad, Truly Terrible Customer Success Experiences.

Pitch 83

Pitch Product Customers Sales 83

PandaDoc

MAY 15, 2024

Did you know that companies with a strong lead nurturing strategy generate 50% more sales-ready leads than companies that don’t do this? So, it’s clear that nurturing your leads and prospects is a great way to improve your sales and build lasting customer loyalty. Pushy sales tactics. What is lead nurturing? Engagement.

Appointment 52

Appointment Objectives and Key Results Campaign Legal 52

Sales Hacker

SEPTEMBER 24, 2022

Building a sales funnel that aligns with your business goals is essential. I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. What is a sales funnel? And then there’s the sales funnel. The 4 stages of a sales funnel.

Objectives and Key Results 119

Objectives and Key Results Cold Call Sales Follow-up 119

criteria for success

DECEMBER 14, 2022

Welcome back to Let's Talk Sales ! Her specialty is as a business strategist focusing on growth and productivity in B2B Saas, technology, and service providers. . Discussion with Carol Eversen: In this episode, we discuss: The key steps to establishing a foundation of collaboration between marketing and sales. CFSPlayBook.

Sales 98

Sales B2B Growth Technology 98

Search Engine Land

AUGUST 10, 2023

Help customers find what they need Customers turn to search engines to solve their problems or to learn how to use your products. For instance, if you’re a software company, you could create blog posts or tutorials that answer common questions like “How to install X software” or “Troubleshooting tips for X software.”

User Experience 95

User Experience Engineering Follow-up Up-sell 95