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The New Sales Conversation

Iannarino

The Gist: A new sales conversation is replacing the traditional sales call. Clients increasingly find traditional sales approaches to be inadequate—and it’s causing them to avoid salespeople. There is a new sales conversation , and it shares little with legacy sales techniques of 10, 25, or even 50 years ago.

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Seeking Unfair Advantages

Iannarino

The Gist: Sales is a competition, a contest with a single winner and multiple losers. In a zero-sum game, you need to create a competitive advantage. How you sell—not what you sell or who you work for—is your most important competitive advantage. You want to play fair while creating an unfair advantage.

Gaming 273
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The Fight In The Dog

Iannarino

The advantages of size don’t create any value within the sales conversation. As a very long-time fan of the “sweet science,” I’ve learned that nine times out of ten, a great big fighter will beat a great small fighter. Let me introduce you to our two pugilists. Let me introduce you to our two pugilists.

Clients 210
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How to Time Your Value Creation

Iannarino

It’s also important that you have the right conversations at the right time. You want to match your conversations to the client’s needs, even if it means placing them “out of order” from how you were trained. Why Us: You may have been taught and trained to share your company’s story as a way to establish your credibility.

Clients 329
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7 Marketing Hot Takes with SaaStr Founder and CEO Jason Lemkin on the Exit Five Podcast 

SaaStr

You can listen to the full podcast here. #1: 1: How Sales and Marketing Have Shifted Since 2020 Expectations and the types of people working in SaaS have shifted over the past few years, and much more in sales, marketing, and customer success. The problem for founders and CEOs is you have to do more with less.

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5 Ways To Increase Sales Online For A Small Business

ClickFunnels

The post 5 Ways To Increase Sales Online For A Small Business appeared first on ClickFunnels. Wondering how to increase your online sales? Ready to start making more sales than ever? 1 Create a Sales Funnel. 1 Create a Sales Funnel. Here’s the big picture view of it: Top of the sales funnel (ToFu): Target audience.

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82 Open Ended Sales Questions (Ultimate Guide Included)

Veloxy

Did you know that asking questions makes it more likely for customers to approve of you? Open ended sales questions are a crucial aspect of the sales process. They allow salespeople such as yourself to better understand the customer’s needs, goals, and challenges. What are open ended sales questions?