ConversionXL

DECEMBER 2, 2020

You can do this by writing helpful blog posts, sharing tips on social media, and creating a self-service knowledge base. The first two are more familiar to B2B marketers; the last one often applies to B2C. That type of content ticks all the boxes that search engines—most companies’ dominant distribution channel—reward.

Niche 161

Niche B2C Networking Contact 161

Martech

DECEMBER 7, 2022

While ecommerce traces its roots back to the 1970s, trading goods and services online as we know it today has been around since at least the mid-1990s (when the websites of two seminal companies, Amazon and Ebay, both launched). Close to 30 years later, worldwide retail ecommerce sales reached a staggering $5.2 What is ecommerce?

E-commerce 103

E-commerce Retail B2C Gaming 103

Martech

MARCH 15, 2022

This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. We’ll cover: What is adtech? What is adtech?

Technology 123

Technology Technology E-commerce Campaign 123

Lead Fuze

JUNE 29, 2023

What is a sales funnel? A sales funnel is a model that illustrates the theoretical customer journey towards purchasing any product or service. In this comprehensive guide, we will delve into the intricacies of a sales funnel – from its evolution to modern models.

A/B testing 52

A/B testing CRM Technique Sales 52

ConversionXL

AUGUST 18, 2020

point of sale software”); however, that usually isn’t where the most opportunity is. For point-of-sale software, your brainstorming might look like this: Solution terms: Point of sale software, POS software, iPad POS, Android POS, Retail POS, Cafe POS, etc. But what does an effective keyword research strategy look like?

B2B 123

B2B Campaign Start-ups CTR 123

ConversionXL

NOVEMBER 23, 2022

Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. Add to that breakfast tacos, a lot of beer, and three parties. This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

ConversionXL

FEBRUARY 3, 2022

Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. via Observer ].

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Hubspot

DECEMBER 22, 2020

When these two teams collaborate, you'll be rewarded with magical insights, learnings, and results that neither team could get on its own. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. These are two wildly different search intents.

Gambling 101

Gambling CTR Education Campaign 101

Partners in Excellence

APRIL 16, 2021

We are seeing a profound shift in buying, with customers preferring digital engagement channels to sales engagement. I am beginning to explore what this means for our overall engagement strategies, moving from a sales led, digitally supported to a digitally led, sales supported process.

Process 94

Process Sales Sales Support Sell 94

ConversionXL

MAY 22, 2017

Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. You make decisions based on data.

Customers 92

Customers CRM Technology Technology 92

ConversionXL

APRIL 4, 2017

It doesn’t help that there’s a new blog post out every day about how you’re missing out on [X] and this company is killing it by doing [Y]. This is generally split into two areas, though they’re often used together to some varying proportion: Search Engine Marketing. This is both ineffective and stressful. FOMO is real.

Growth 118

Growth Referrals Niche Strategic partnership 118

Gong.io

JANUARY 5, 2019

The best sales methodology for your situation will change; it’s not static. Your company needs different sales methodologies at different stages of its maturity. The sales methodology that works in one stage of your company’s growth may actually harm it at a different stage. The Top 10 Sales Methodologies.

Pitch 131

Pitch Sales Up-sell Contract 131

Gong.io

JUNE 8, 2022

Is an abbreviation enough to save your sales team? Meet the MEDDIC sales process. . If you deal with buyers whose complex, internal politics and buying processes feel like a black box, the MEDDIC sales process gives you a clear path forward. It helps you qualify buyers so the right ones end up in your sales funnel.

Process 62

Process Objectives and Key Results Quota Sales 62

ConversionXL

NOVEMBER 10, 2021

Dig into your sales data too. Putting more constraints on your creativity are two significant challenges: 1. If you don’t have those kinds of resources or would rather not continually increase spending, you need to think outside the box. We’ll also show you what it takes to create advertising that gets people to act. Ad blockers.

Customers 131

Customers Promote Campaign Objectives and Key Results 131

Sales Hacker

AUGUST 2, 2018

I love sales and the sales profession. But sales doesn’t care about any of that. The sales profession accepts all regardless of grades or education. How Sales Hacker Came to Be and Where We Are Today. It was 2013, and sales tech was just starting to heat up. Go be a VP Sales at an early stage company.

B2B 50

B2B Sales Education Consult 50

Hubspot

MARCH 2, 2015

The competition uses two patties in their burgers? The competition uses two patties in their burgers? At the end of the day, Fender doesn’t care if it loses a few guitar sales to Gibson, and vice versa. How did they become so darn well-known? As a marketer, I’d like to think the answer is obvious: marketing! and special sauce.

Electricity 77

Electricity Follow-up Cross-sell Market share 77

Hubspot

NOVEMBER 13, 2017

In 1988, Nike sales were at $800 million ; by 1998, sales exceeded $9.2 Source: Burning Through Journey Blog. I’ve always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. 1) Nike: Just Do It.

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

Hubspot

APRIL 1, 2018

In 1988, Nike sales were at $800 million ; by 1998, sales exceeded $9.2 I’ve always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. Why are these campaigns some of the best ads of all time? It was a hit.

Gambling 101

Gambling Campaign Sports Gaming 101

Sales Hacker

JULY 24, 2019

It’s a problem in sales too. According to the 2019 State of Sales Performance survey , 73% of teams polled said that less than half of their team were women. Companies and sales teams are missing out on the benefits that diversity brings. Women Sales Pros. Women in Sales. Utah Women in Sales. Gals and SALS.

Gaming 74

Gaming Networking Sales Education 74

Hubspot

FEBRUARY 20, 2019

In 2018, the advertising duopoly of Google and Facebook seemed to dominate the market once again, owning 37% and 20% of the pie, respectively , while Amazon owned a measly 7%. Whether you want to drive more sales or boost brand awareness, Amazon allows you to align your targets with your goals. Amazon Advertising Strategy.

Cross-sell 51

Cross-sell Campaign Electricity Click Through Rate 51

Hubspot

MAY 24, 2017

However, if you can consistently produce great content on a regular basis, that's enough to dominate the online marketing realm. This refers to the content that your organization has 100% control over, including your company's official website, company blogs, and your official social media pages. Well, one great way is to crowdsource.

Legal 77

Legal Follow-up Trust Conversion 77

SaaStr

APRIL 4, 2019

As a global technology provider powering thousands of SaaS companies, Google is at the forefront of driving exciting and innovative technologies to market. I know it’s kind of the end of the day but we’re excited to talk to you, and happy to introduce Megan Leuders, CMO of Zenoss. Megan Leuders: You got it, thank you.

Engineering 67

Engineering Strategize Technology Technology 67

SaaStr

JANUARY 10, 2020

Does Bob agree with the notion that channel sales have completely died in the world of SaaS? 297: Bob Moore is the Founder & CEO @ Crossbeam, the startup that helps companies find overlapping prospects and customers while keeping the rest of their data private and secure. What did he mean by this? Why is this?

X-functional 52

X-functional Start-ups Drivers/motivators Go To Market 52

A Sales Guy

DECEMBER 13, 2012

I spend a lot of time on this blog talking about selling and making new sales. I am seeing more and more business monthly recurring, SaaS business models. I’ve posted the entire thing to this blog. There’s a lot of focus in the business world on making sales. Churn is becoming increasingly important.

Engineering 113

Engineering Manufacturing Contact Price 113

Hubspot

JUNE 8, 2012

In this post, we’ll work through 8 questions you can use as a model to help you determine if a new social network will be effective in helping you drive leads and sales for your business. For example, Pinterest is dominated by the female demographic. New social networks are born every day. Let's get to it.

Networking 76

Networking Niche Territory Engineering 76

ConversionXL

MAY 12, 2016

design items for sale. Why do the work when it’s already been done for? That’s the question business owners and marketers are asking before they hit “Purchase” on a $30 website template. Thousands, if not millions, of people turn to website templates to make the design process more efficient.

UX 72

UX Minimum Viable Product Launch Start-ups 72

SaaStr

AUGUST 12, 2020

So, the company starts getting divided up into functional areas, or silos, product management, sales, customers support, marketing and so on, and this siloing of the org chart I think means that not everyone knows what everyone else is doing, and there’s a general feeling of disorganization or chaos in most startups. billion dollars.

Finance 108

Finance X-functional Launch Objectives and Key Results 108

Salesmate

FEBRUARY 16, 2021

Sales have been a male dominant industry for a long time now. Our previous blog on Sales influencers proves this dominance, with almost 85% names being men. We have put together a list of 15 such female influencers who have done their best and have become role models to look up to! Women are good at sales.

Sales 105

Sales Follow-up B2B Niche 105

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Heinz Marketing

DECEMBER 11, 2017

Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. By Matt Heinz, President of Heinz Marketing.

Pipeline 44

Pipeline Sales Cross-sell B2B 44

ConversionXL

OCTOBER 7, 2021

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing.

Product 142

Product Minimum Viable Product Price Launch 142

SaaStr

JUNE 1, 2021

As part of the run up to 2021 SaaStr Annual in the SF Bay Area Sep 27-29 , we’re taking a look back at some of our favorite classic sessions. (And And grab the best deal ever on 2021 Annual tickets here ). Hubspot today is a $23B juggernaut. But of course, it wasn’t always quite that big! A SaaStr Classic!! million in 2013 to $115.9

Up-sell 85

Up-sell Price Start-ups Cross-sell 85

ClickFunnels

SEPTEMBER 29, 2022

If your company is brand new and you haven’t made any sales yet, then you will have to make an educated guess. Only in 2006, two years after the launch did Facebook open to the general public. So no matter what your product or service is, you should start with a small niche, dominate it, and then expand from there.

Launch 130

Launch Cross-sell Objectives and Key Results Niche 130

Search Engine Land

FEBRUARY 20, 2023

Google Search Console sends alerts for big drops in clicks In 2019, Google Search Console started sending notifications when it detected a “substantial drop” in clicks from Google search results to a website when compared to the previous week’s data. This drop is likely due to a drop in clicks for the query “X”.”

Real Estate 98

Real Estate Retail Launch Engineering 98

ConversionXL

JUNE 9, 2019

Hover maps are modeled off a classic usability testing technique: eye tracking. Sure, of course—but lots of other methods do that too, and perhaps with greater accuracy. So what can heat maps answer? What is a heat map? Heat maps are visual representations of data. look at mobile and desktop separately). Hover maps (Mouse-movement tracking).

A/B testing 111

A/B testing Price Start-ups Conversion 111

SaaStr

FEBRUARY 18, 2020

Maria and Anthony present the CEO and CMO playbook of how the CEO and CMO can partner with other members of the team to grow sales and marketing. In this Best of Times in Cloud and Saas, learn the questions to ask to hire the CMO expert and create a strong CEO and CMO partnership. Want to see more content like this? Maria Pergolino | frmr.

Pipeline 84

Pipeline Growth Trust B2B 84

SaaStr

APRIL 11, 2019

” But interesting name JBara, two consonants at the beginning. ” But interesting name JBara, two consonants at the beginning. I was thinking, well, the first thing we can do is we could dominate SEO. If we’re going to be a category creator, we gotta be able to dominate SEO. FULL TRANSCRIPT BELOW.

Growth 50

Growth Customers Start-ups Product 50