Hubspot

OCTOBER 4, 2016

Check out this helpful blog post that takes audience and message into consideration.). Newsjacking is defined by HubSpot as "the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success." You can learn how to incorporate newsjacking into your marketing strategy here.). 8 ) Airbnb.

Education 78

Education Retail B2B B2C 78

Hubspot

NOVEMBER 18, 2015

Whether you're a published author or just getting started with blogging, it's not always easy to string words together in a way that makes sense, sounds good, and makes the reader feel something. Publishing content on a consistent basis is crucial in the blogging world. 6) Blog Topic Generator. Words are hard.

Networking 78

Networking Angle UX Technique 78

Hubspot

SEPTEMBER 5, 2013

Every 24 hours, 2 million unique blog posts are published. There’s no substitute for reading the guidelines , but the points consist primarily of the following: Create blog content, landing pages, and site pages for people, not search rankings. Off-Topic , obviously, is content that has nothing to do with the search at all.

Angle 78

Angle User Experience Niche Contract 78

Hubspot

FEBRUARY 10, 2020

In a classic example of newsjacking , Hulu enlisted the help of the New England Patriots Quarterback Tom Brady, to highlight some of the platform's newest features. This is a great example of how Hulu leverages a news topic that rumors had been swirling around. 7 Effective Super Bowl Ads That Were 30 Seconds or Less.

Sports 80

Sports Non-Profits Hospitality Gaming 80

Hubspot

JUNE 12, 2012

Twitter announced today in its official blog that it's begun rolling out Tailored Trends, which (as it sounds like) are trends tailored just for you. I know that right now, in Boston, "Pop That" and "#TellTheTruthTuesday" are currently trending topics. And hey, you might even see some topics emerge that you've never thought of before!

Launch 68

Launch Networking User Experience Presentation 68

Hubspot

APRIL 9, 2012

Look for newsjacking opportunities, too, so you can benefit from Google's algorithm update that rewards publishers for being the first to create content around recent events. Write 1 well-optimized blog post. Take time to actively pursue acquiring online reviews from your customers -- this blog post will teach you how.

Meeting 73

Meeting A/B testing Follow-up Lead generation 73

Hubspot

MAY 1, 2014

It’s hard enough to have to manage so many different marketing channels these days -- social media, blogging, landing pages, SEO, paid search, email -- but imagine using a different tool for each one of these. You can also send them some resources on these topics to get them up to speed.

Cross-sell 72

Cross-sell Lead generation Up-sell Drivers/motivators 72

Hubspot

DECEMBER 19, 2012

2) Analyze Your Content Topic Balance. With all the tweets you publish live each day, how do you keep track of not only which topics you're talking about, but also how often you're covering them? How was your topic balance then? Were you tweeting more heavily about a certain topic that your audience wasn't as engaged with?

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Hubspot

SEPTEMBER 28, 2012

Newsjack virality, that's what you can do. So we're going to highlight them in the blog post to help inspire you to jump on the next viral craze! With all of the media outlets practically flooded with the topic, it was a great way to get in on the action from a different angle than everyone else. So what can you do?

Angle 72

Angle Launch Networking Start-ups 72

Hubspot

MARCH 8, 2012

Interest Lists allow users to organize updates into separate topics from a collection of fan pages and public figures who have the subscribe button enabled on their profile. Just make sure you add your company's business page to it, and then promote it to the high heavens -- on your blog, in social media, etc. What Are Interest Lists?

Launch 78

Launch Promote Business Services Education 78

Hubspot

JUNE 12, 2012

you can make your job a heck of a lot easier -- and your blog posts even better -- if you have a supplemental arsenal of tools. Setting up an RSS is the first thing every business blogger should do, because it helps provide topic fodder for your blog and quickly identify industry news content you should be blogging about.

Start-ups 76

Start-ups Follow-up Process 76

Hubspot

MARCH 22, 2012

In other words, engagement around a given link or topic is fleeting, so you have to be quick to respond if you want to capitalize on or quell the hoopla around a subject on social media. If you're looking to newsjack a story -- a great way to use your new agile social media superpowers -- use social media to seek out quick opinions, too.

Angle 74

Angle Follow-up Service Start-ups 74

Hubspot

JULY 27, 2012

Social media automation is quite the controversial marketing topic. We've even developed a simple, customizable social media scheduling template and blog post guide to help you organize and plan your social media updates for the most popular social networks. The critics cry, "Social media is supposed to be social!" We certainly agree.

Networking 74

Networking Promote Campaign Follow-up 74

Hubspot

MAY 2, 2012

Yeah, we'll just go with "annoying" for the sake of this blog post. For 7 years, Whole Foods CEO assumed an online identity completely unaffiliated with Whole Foods, visited forums and blogs, and posted complimentary comments about Whole Foods while smack talking a smaller direct competitor -- who they then ventured to purchase.

Follow-up 78

Follow-up Promote Launch Click Through Rate 78

Hubspot

JUNE 7, 2012

You've probably heard us talk about the benefits of newsjacking for marketing by now. Because the topic of memes isn't one that's gotten a lot of face time on this blog in the past, let's start off with a simple definition. But what about meme-jacking? It's true -- it exists! Y U NO CHECK IT OUT? 6) Pomplamoose for Hyundai.

Campaign 78

Campaign Promote Gaming Start-ups 78

Hubspot

MAY 3, 2018

You've probably heard how paramount blogging is to the success of your marketing. But it's important that you learn how to start a blog and write blog posts for it so that each article supports your business. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog?

Start-ups 101

Start-ups Follow-up Engineering Service 101

Hubspot

AUGUST 20, 2020

And when it comes to choosing the right format for your next blog post, there's quite the smorgasbord to choose from. But just because you have a signature format, doesn't mean it's necessarily right for the topic you're blogging about. Blog Post Types and Formats. The Newsjack. Perhaps how-to posts are your forte.

Angle 101

Angle Entertainment A/B testing Presentation 101

Hubspot

APRIL 30, 2018

You've probably heard how paramount blogging is to the success of your marketing. But it's important that you learn how to write a blog post correctly. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? The Newsjacking Post. The List-Based Post.

Start-ups 78

Start-ups Follow-up Engineering Presentation 78

Hubspot

APRIL 1, 2013

In fact, the first 500 people to download our latest offer, How HubSpot Does Inbound: Creating a Content Machine , will be entered for a chance to win a free, one-hour blog consultation with one of our blogging experts, Corey Eridon. Remember -- blogs are conversational by nature. 8) Newsjack. See what we did there?).

Promote 78

Promote Presentation Relationship building Lead generation 78

Hubspot

JANUARY 21, 2014

To my fellow bloggers out there who struggle to find the time to produce a lot of premium blog content: I feel your pain. The secret to blogging success is. that there is no one secret to blogging success. Step 2: Come up with some working titles for your blog posts. With the power of teamwork, my friend.

Teamwork 75

Teamwork Launch Meeting Product 75

Hubspot

JANUARY 30, 2013

Want a more well-rounded and sufficiently fed business blog ? But in all seriousness, a blog with multiple contributors results in a better blog overall. But managing a blog with multiple contributors is a whole different ballgame than having just one or two dedicated bloggers. Encouraging Blog Contributions.

Follow-up 73

Follow-up Angle Start-ups Process 73

Hubspot

OCTOBER 17, 2014

By staying on top of rising trends, social media managers can properly newsjack , which can bring terrific spikes in traffic to your website. First, sign up for an RSS reader like Feedly and subscribe to industry news sites and blogs that post on industry trends and topics. 5) Maintain an "Inbox Zero" mentality.

Promote 76

Promote Campaign Closing Launch 76

Hubspot

OCTOBER 10, 2013

It''s easy to dismiss as procrastination or writer''s block , but being critical of what you write about is actually really smart -- because aimless blogging is almost as bad (sometimes as bad) as not blogging at all. This post will give you a thought process to take yourself through when coming up with topics. or should not.

Niche 77

Niche Up-sell Start-ups Sell 77

Hubspot

JULY 17, 2012

With the declining effectiveness of traditional channels and an increasing trust in 'earned' media , businesses should not only attract traffic through inbound channels like blogging and social media, but also by actively seeking opportunities to garner attention from media, the press, influencers, and bloggers. 3) Provide Insightful Data.

Pitch 71

Pitch Price Technique Territory 71

Hubspot

SEPTEMBER 23, 2014

The more you blog, the more traffic you drive to your site. In fact, companies that blog generate 55% more website visitors, 97% more inbound links, and 434% more indexed pages on average. This is no easy task, but we are here to help you get started coordinating all that blog content. Step 1: Figure out your blog''s goals.

Process 74

Process Campaign Lead generation Start-ups 74

Hubspot

JULY 29, 2018

Blog - Blog is a word that was created from two words: “web log.” Blogs are usually maintained by an individual or a business with regular entries of content on a specific topic, descriptions of events, or other resources such as graphics or video. Blogging has emerged as a popular method of link building.

Networking 101

Networking X-functional E-commerce Follow-up 101

Hubspot

JUNE 17, 2014

Or is your audience more interested in blog posts? That could be your help documentation, landing pages, blog posts, or other resources. If you see one particular topic popping up numerous times, this is a great indication that it is a piece of content a lot of people will be interested in -- it might even deserve its own email send.

Promote 78

Promote Contact Prospecting Service 78

Hubspot

MARCH 14, 2014

This post originally appeared on the Academy blog. 1) Blog Post Views. Tracking the number of views you get per blog post is great way to get quick feedback on your blog articles. You''re more likely to get a higher view count if you picked a topic your audience liked and wanted to share. Where do you begin?

A/B testing 74

A/B testing CTR Click Through Rate Campaign 74

Hubspot

MARCH 2, 2017

Bookmark this blog post to have ideas handy for where to go when you need a stat to support your claim, or if you’re looking for great sources to learn about forthcoming trends in the marketing world. Nielsen specializes in consumer media research on topics like TV, internet, social media, and app user behaviors. 7) Ahrefs Blog.

B2C 77

B2C CTR Technology Technology 77

Hubspot

JANUARY 7, 2015

Get on more social networks, write more blog posts, send more emails, run more reports, generate more sales. Blogging more, for example, can increase traffic and leads. This year, can we please just stop jumping on random hashtags and topics in the hope of striking marketing gold? That blog post you wrote?

CTR 78

CTR Networking Promote B2C 78

Hubspot

JULY 12, 2012

Well, we know a thing or two about boring industries (sorry boss, but software isn't the sexiest topic). Here are some of the tricks we've picked up along the way -- both from our own experimentation, and from reading the content others in our industry pump out -- that helps transform a snoozeworthy topic into an engaging read.

Angle 78

Angle Entertainment Networking B2B 78

Hubspot

MARCH 14, 2014

There are blog posts and the like included in the articles but most are traditional news/media posts, as we work with mostly media sites. The Chartbeat team looked at a random sample of 2 billion pageviews generated by over a half a million articles on 2,000 sites to see which types of topics got more engagement.

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Click Through Rate Growth Engineering Clients 78

Hubspot

JANUARY 13, 2014

Not only does it enable you to respond to opportunities quickly -- like newsjacks, for example -- but it helps you recover from failures quickly, too. Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Did they click on the CTA at the end of the blog post?

Networking 76

Networking B2C Promote CTR 76

Hubspot

MAY 21, 2015

In response, my HubSpot colleague Kipp Bodnar wrote a blog post concluding that Instant Articles is bad for marketers. But, provided we are able to pair the right topics with the right blend of words and images, then what we stand to gain is at least on par with what we sacrifice. But I think he's missing the point.

Territory 78

Territory Lead generation Growth Up-sell 78

Hubspot

MAY 12, 2013

Whether you''re creating a blog post, infographic, tweet, or even a PPC ad, creating content that people naturally want to consume will help you attract visitors, capture leads, and convert customers. You''ve heard the saying over and over again, but it still holds true: Content is king.

Launch 76

Launch Campaign Follow-up Networking 76

Hubspot

OCTOBER 16, 2012

We've talked before about the power of newsjacking as a great way to leverage the popularity of story/trend/meme to get some news coverage of your own. By newsjacking the election, Pizza Hut has a great opportunity to market to families who might want to sit together and watch the debate on TV. 1) Pizza Hut. Why is this effective?

Promote 74

Promote Campaign Launch Education 74

Hubspot

MARCH 19, 2013

Below, we’ve outlined seven tactics to help you modernize your PR approach and bring it into 2013, along with some examples of great companies who have blogged, pitched, and publicized their way to great PR success in the 21st century. What to do to compensate for that disparity? 1) Just Because It’s Free, Doesn’t Mean It’s a Free for All.

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