Highspot

JANUARY 4, 2024

From the data-rich ‘2023 Sales Enablement Analytics Report’ to actionable advice like ‘5 Tips to Go Beyond What Good Looks Like With Enablement,’ this curated selection covers a range of essential topics crucial for success in sales.

Sales 52

Sales Strategize Growth Product 52

Highspot

JANUARY 18, 2024

Here are tips to put an end to content chaos once and for all with analytics. Keep Your Content Clean and Compelling Without insight into what content reps use regularly or how assets perform with buyers, sales enablement and marketing teams can’t maintain a healthy arsenal of on-brand, impactful materials.

Government 52

Government Strategize Promote Go To Market 52

Highspot

DECEMBER 12, 2023

By demonstrating how adoption leads to improved performance, leveraging analytics to prove how your programs drive sales outcomes, and highlighting stakeholder feedback, you can create a compelling business case for enablement. Here are data-driven tips to champion sales enablement investment and maintain buy-in from your C-suite.

Contract 59

Contract Pipeline Drivers/motivators Technology 59

Sales Hacker

OCTOBER 7, 2022

Scott Barton, Varicent’s VP of Industry Solutions & 20-year sales compensation industry pro, attended WorldatWork’s 2022 Sales Compensation Conference. Despite these advances, few industry pros currently use predictive or prescriptive analytics for determining sales compensation plan effectiveness.

Drivers/motivators 76

Drivers/motivators Quota Territory Sales 76

Search Engine Land

MAY 15, 2023

The two rows at the bottom indicate the topics and customer journey stages which align with the specified audience at the top. They want to get MQLs (marketing qualified leads) and SQLs (sales qualified Leads) faster to achieve their MRR (monthly recurring revenue) and ARR (annual recurring revenue) targets.

Engineering 120

Engineering Growth Education Territory 120

Heinz Marketing

MAY 26, 2021

There are hundreds of courses available that span a wide variety of topics, from Business Analysis and Strategy, to Leadership and Management, to Customer Service, and more. If you’re looking to grow your knowledge of sales, marketing, and customer success principles, HubSpot Academy is a great place to start. Happy Learning!

Pipeline 133

Pipeline Growth Technique Education 133

Partners in Excellence

MARCH 4, 2024

I love Page’s perspective, it comes from deep thinking and deep reading from a variety of topics. Dave is also a rare combination of a left-brain analytical thinker (see Cal Berkeley degree in mechanical engineering and applied physics) and the right-brain soft skills that are important for high-performing salespeople.

Sell 73

Sell Mechanical Engineering Up-sell Technology 73

Search Engine Land

APRIL 17, 2023

The person desperately searching for an excellent how-to article on fixing a leaky sink will find immense relief when they finally hit on a blog post that lays it out simply and clearly, for instance. Because a teaching mindset is entirely different from an information-sharing, entertaining, or analytical mindset. Why does this matter?

Education 102

Education Angle Trust Entertainment 102

Search Engine Land

MAY 30, 2023

These days, marketing, acquisition and sales aren’t as simple as building a website, pushing it live and watching the money roll in. Download a list of all your uploads by going to Analytics > Content > Advanced Mode and exporting from there. There are two types of analytics: Channel analytics. Video analytics.

Niche 100

Niche Entertainment Education CTR 100

Martech

JUNE 22, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Currently, sellers spend 52% of their time on creating and delivering value messaging across the sales process, according to Gartner’s Seller Time Spend Assessment of 1,204 sellers in May 2023.

Launch 92

Launch Pitch Technology Technology 92

Martech

DECEMBER 1, 2023

It should be structured for easy access as needed, like organizing papers in file folders — alphabetically, chronologically or by topic. Analyze the provided Google Analytics channel data to identify audience origins and the most effective channels. of CMOs stated that they would use generative AI to create blogs, and 62.2%

Technology 141

Technology Technology Campaign Technique 141

Search Engine Land

OCTOBER 24, 2023

Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. Use AI-driven analytics to segment your audience and deliver personalized content recommendations, emails, or advertisements. They are increasingly prevalent in a variety of industries.

Pitch 126

Pitch Niche Engineering Promote 126

Lead Fuze

NOVEMBER 14, 2023

Visualize a landscape in which you, as a content marketer, wield the capability to produce an abundance of captivating blog articles and social media posts that speak to your viewers. We’ll also explore optimizing social media strategies with the use of AI analytics for better engagement rates.

Technology 52

Technology Technology Strategize Campaign 52

Heinz Marketing

DECEMBER 27, 2023

In this blog post, we’ll explore the vital metrics and analytical techniques that can help you measure and enhance the success of your content marketing strategies. Regularly reviewing key metrics should inform adjustments to your content mix, topics, or distribution methods, based on audience engagement and preferences.

B2B 62

B2B Objectives and Key Results A/B testing Technique 62

Search Engine Land

SEPTEMBER 6, 2023

Discounts Similarly, discounts continue to drive sales for merchants, especially around the holiday window. Mobile You’ve likely heard this before, but mobile traffic typically accounts for nearly half (if not more) of all online sales. When it comes to the style and topics of your content, originality is the name of the game.

Click Through Rate 136

Click Through Rate A/B testing Retail Strategize 136

ConversionXL

DECEMBER 2, 2020

You can do this by writing helpful blog posts, sharing tips on social media, and creating a self-service knowledge base. Adeft is marketing knowledge distilled into checklist-style “playbooks” (a neurotically meticulous version of what we strive for with the CXL blog). Or sales-qualified leads. All correct, all useless.

Niche 161

Niche B2C Networking Contact 161

Sales Hacker

SEPTEMBER 22, 2023

Hubspot recently released a blog on how to effectively optimize the freemium conversion rate; see link/visual below: 5 key steps in the process: 1. Take a more hands-on approach to inside sales. You can read the full HubSpot blog here , encapsulating the entire scope on how to effectively take value from the freemium model.

GTM 87

GTM X-functional Inside sales User Experience 87

Martech

NOVEMBER 11, 2022

Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). blog posts, articles, videos, etc.),

B2C 115

B2C Retail B2B Campaign 115

Hubspot

MARCH 19, 2020

If you have salespeople ready to close sales but need to fill their pipeline with more qualified leads, the primary goal for your content marketing is probably lead generation. If your primary goal is lead generation , keyword research can enable you to identify pain points or sales objections you might want to cover in your content.

Lead generation 101

Lead generation Technique Engineering Trust 101

Hubspot

JULY 7, 2023

As technology advances and becomes more accessible, businesses are leveraging artificial intelligence (AI) to improve their sales processes. AI has the potential to revolutionize the way sales teams operate, giving them valuable insights and predictive analytics to drive more revenue. Are sales teams investing in AI?

Sales 79

Sales Prospecting Clients Technology 79

Sales Hacker

JUNE 23, 2021

There’s more sales content than ever before – how do you sort through the noise? Since we deal with sales content on the daily, we thought we’d save you some time. Here are the seven best sales blogs (and five bonus sales newsletters!) Sales Hacker. Topics and discussion channels include: Sales management.

Cold Call 79

Cold Call Negotiate Objectives and Key Results GTM 79

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Customers 93

Customers Promote Engineering Drivers/motivators 93

Highspot

OCTOBER 31, 2023

Push the envelope of sales enablement by driving efficiency through AI, scaling coaching with actionable insights, tying enablement efforts to business results, unifying the sales tech stack, and engaging buyers with digital experiences.

Strategize 72

Strategize CRM Government Closing 72

Hubspot

MAY 18, 2021

Use analytics. A great way to learn about your current email subscribers is to dive into your analytics. What topics is your audience most interested in? Analytics can help you figure all of this out so you can be in touch with and provide content that your audience wants. Find out what emails perform best. They're not.

A/B testing 101

A/B testing Click Through Rate Price Promote 101

Hubspot

FEBRUARY 26, 2019

As the Historical Optimization Lead on HubSpot's Blog Team, Braden’s main responsibility is to identify blog posts that are falling in organic traffic and optimize them for search engines to rank higher on Google. He’s even sharpened his SEO chops enough to co-create the SEO strategy for all of HubSpot’s blogs. >" src="[link].

Sports 101

Sports B2B Start-ups Engineering 101

ConversionXL

JUNE 16, 2020

Enterprise SEO has been my topic of choice for extracurricular “thought leadership” over the years. So many are distracted by the bleeding-edge techniques and purported algorithm tweaks hyped on SEO blogs and Twitter. Blogs are the easiest way to get content out quickly and consistently. Content velocity.

CTR 121

CTR A/B testing Click Through Rate Education 121

Hubspot

APRIL 12, 2021

More likely than not, the vast majority of your role as a content marketer requires you to create content that converts leads and drives sales. For a sales blog, for instance, you might need to write short, concise, straightforward sentences, since salespeople are often strapped for time and need answers immediately.

E-commerce 101

E-commerce Strategize Start-ups Prospecting 101

ClickFunnels

NOVEMBER 24, 2022

Plus, digital marketing helps you track analytics and get invaluable insights into how your campaigns are performing, so you can make adjustments and optimize for better results. Research popular keywords related to your industry, and use them in your descriptions, titles, and blog posts. Craft Sales Funnel Experiences.

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

Search Engine Land

JUNE 22, 2023

Two of our top performers are location pages and blog posts. Blog post : Unlike location page content, blog posts must be specific, timely, and relevant. Show your audience that you’re the local authority on what’s happening in the area and which hot topics matter. Write for the audience you want to sell to.

Real Estate 101

Real Estate Trust Clients Referrals 101

ConversionXL

JANUARY 14, 2020

In mid-2019, they launched a new feature called “spaces,” which allows users to create content around topics instead of questions. Topics are an important feature for social networks, just as genres are for music or categories for ecommerce sites. Twitter recently introduced topics , too.). Hidden gems.

Minimum Viable Product 159

Minimum Viable Product Objectives and Key Results Launch Engineering 159

ConversionXL

OCTOBER 16, 2022

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

Customers 129

Customers Retail Cross-sell Follow-up 129

Search Engine Land

JANUARY 22, 2023

Automatic AdWords Currency Conversion Now Enabled In Google Analytics 2015: Advertisers using a different currency in AdWords and Analytics would now be able to easily compare cost data in Analytics. Baidu Relaunches In Japan 2008: As part of this launch, Baidu revamped the Japanese home page and added blog search.

Referrals 93

Referrals Hospitality Launch Engineering 93

Sales Hacker

SEPTEMBER 24, 2022

Building a sales funnel that aligns with your business goals is essential. I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. What is a sales funnel? And then there’s the sales funnel. The 4 stages of a sales funnel.

Objectives and Key Results 118

Objectives and Key Results Cold Call Sales Follow-up 118

Hubspot

AUGUST 10, 2020

"Trend or buzz-worthy content usually relates to a topic, trend, or piece of research that people in my industry are talking about or sharing on social media," she says. "If If a topic is already being widely discussed and shared, it might be more engaging as a story on a social platform.". Choose media that's easy to comprehend.

Entertainment 101

Entertainment Follow-up Start-ups Drivers/motivators 101

PandaDoc

OCTOBER 3, 2023

In the modern marketplace, leveraging sales software for small businesses can make a world of difference. Key takeaways: Sales software options offer a diverse range of features, from lead management and CRM to analytics and automation. Manage your sales activities twice as fast Increase your close rate by 36% wuth PandaDoc.

CRM 52

CRM Contact Price Pipeline 52

Lead Fuze

AUGUST 29, 2023

Working Divorce Leads Navigating the complexities of property sales during a divorce can be challenging for many individuals. Divorce This House provides more insights on this topic. to predict the likelihood someone will provide a referral based on interactions during the sales process.

Real Estate 52

Real Estate Strategic partnership Niche Referrals 52

Sales Pop!

JANUARY 25, 2024

Every piece of content you produce is a tool that helps your audience solve a problem, learn something new, or understand a complex topic in your field. Recognizing the power of educational content means going beyond the sale and genuinely enriching your audience’s professional lives. The key is consistency.

Education 59

Education Real Estate Trust Engineering 59