Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Gaming 106

Gaming Conversion Objectives and Key Results Referrals 106

Iannarino

JULY 10, 2021

The Gist: Preparation can improve your ability to deal with client conversations, especially difficult ones. I almost called this post “How to Have a Difficult Conversation with Your Client.” I almost called this post “How to Have a Difficult Conversation with Your Client.” The key is preparation.

Clients 299

Clients Conversion Up-sell Start-ups 299

Iannarino

JUNE 29, 2021

Over the last decade, the competitive advantage has shifted to the salesperson’s ability to create value around decisions and results. But there’s good (and mounting) evidence that a single strategy will consistently help you win deals: creating greater value for your prospective clients than your competitors.

Clients 345

Clients Price Technology Technology 345

Search Engine Land

MARCH 13, 2024

The language model is based on content from Search Engine Land layered on top of ChatGPT. Prompt: How to choose suitable topics for blog posts? Answer: Choosing suitable topics for your blog posts is crucial for attracting and engaging your target audience. I am the first generative AI chatbot for search marketers.

Real Estate 104

Real Estate Click Through Rate CTR Angle 104

Iannarino

JULY 18, 2021

Many of the new models are based on removing the costs of sales, something that limits success in complex sales. In professional B2B sales, human beings provide more value than automation. SDRs are capable enough to handle the first conversation with a prospect. Oh yes,” they reassured me, “we’ve known about them for five years.”

Cold Call 331

Cold Call Electricity Clients Drivers/motivators 331

Iannarino

JULY 30, 2021

They have also convinced us that we should choose a communication medium based on efficiency. The same trend has made many best practices so prevalent that entire swaths of selling are now fully commoditized, making many sales conversations transactional rather than consultative. Wouldn’t It Be More Efficient?

Technology 313

Technology Technology Clients Meeting 313

Iannarino

JULY 31, 2021

Your goals and measurements should be based on these two outcomes. Objective: Create new opportunities among our target clients and within our existing client base that exceed our revenue goals by fifty percent. First meetings are important, but measuring them doesn’t reliably capture how well salespeople create value.

Objectives and Key Results 344

Objectives and Key Results Contract Sales Clients 344

Iannarino

JULY 11, 2021

There are, however, things that you should pitch if you want to make your conversations valuable to your clients, all of which improve your position. Switching your pitch from “why us” to the conversations necessary for better results improves your approach and your odds of winning. What you need to do is “switch your pitch.”

Pitch 297

Pitch Clients Conversion Consult 297

Iannarino

JULY 15, 2021

Your clients will easily prefer the salesperson who best serves them in understanding their world and making decisions based on the context around them. There is a tendency for busy people (and people who pretend to be busy) to rush conversations, including meaningful discussions about their future.

Gaming 308

Gaming Clients Contract Up-sell 308

ClickFunnels

SEPTEMBER 17, 2021

Then you need to commit to making decisions based on data. It enables you to conduct sales funnel analysis for the purpose of conversion rate optimization: You identify the weak spots in your funnel. That should lead to an increase in the overall conversion rate of your sales funnel, meaning more sales, more revenue, and more profit.

A/B testing 235

A/B testing Conversion Sales Price 235

Martech

SEPTEMBER 28, 2023

Generative AI uses large language models (LLM) trained on terabytes of data that allow us to enter simple, conversational requests or prompts to produce almost anything within seconds. Blog posts, eBooks, email and social post copy, and visual assets like images and videos are available with the push of a few keys on your keyboard.

Healthcare 126

Healthcare Entertainment Retail Education 126

ClickFunnels

AUGUST 19, 2021

The post What Is A Normal Sales Funnel Conversion Rate? But what conversion rate should you aim for? Today we are going to discuss: The four types of sales conversion rates. The #1 way to increase the conversion rate of your sales funnel. The best conversion rate optimization practices. What Is a Conversion Rate?

Conversion 244

Conversion Sales Lead generation X-functional 244

Search Engine Land

FEBRUARY 23, 2024

The platform also advises prioritizing building audience trust through clear and transparent messaging about the data value exchange, alongside straightforward opt-in and opt-out options as you invest in first-party data. Ad personalization based on behavior and preferences for different segments. Predictive analytics.

A/B testing 119

A/B testing Finance Campaign CRM 119

Search Engine Land

JANUARY 30, 2024

Optimize for conversions You have traffic, and it’s time to make sales. What is your conversion rate (CVR)? Optimizing this metric will require you to review key sections of your site: Blog : Your blog may be a traffic magnet, but let’s turn those visitors into sales. If you’re an ecommerce site with a 2.3%

A/B testing 113

A/B testing UX Intrinsic Trust 113

Search Engine Land

MARCH 20, 2024

You want your users to follow a sensible path and see stage-appropriate ads based on their behavior across platforms. Include the organic average position and the best metric to judge PPC performance (whether that’s return on ad spend, cost per acquisition or conversion rate). Share results and how the findings can impact each channel.

Campaign 101

Campaign Strategize Follow-up Consult 101

Search Engine Land

JUNE 22, 2023

While the studies referenced in this article focus primarily on real estate brands, this information will help location-based businesses.) How often are those agents annoying in their marketing efforts, pushing content but not engaging in conversations with potential clients, actually earning those relationships?

Real Estate 99

Real Estate Trust Clients Referrals 99

Highspot

JANUARY 28, 2024

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. Sales collateral includes everything from classic printed flyers and brochures to digital materials like blogs, eBooks, and videos.

Education 96

Education Sales Price Presentation 96

Martech

JANUARY 30, 2024

That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.” The software Sentry sells is based on an open-source program and is itself open-source. We took a slightly different approach.

Education 119

Education Territory Growth Technology 119

Search Engine Land

APRIL 22, 2024

Changing code bases with a new name and URL means search engines must discover the new brand, evaluate it and determine the new user experience. If everything is being combined into one domain, choose the best experience for the combined user base. But, for this to succeed, your affiliate program must have these value-adding partners.

Launch 107

Launch Engineering Cross-sell Trust 107

Search Engine Land

JANUARY 17, 2024

Ways to communicate your unique value clearly to users and engines alike, cementing your place as the best solution for searchers’ needs. Is perceived in terms of value. Investing time in understanding and developing a unique brand – from values to company culture, voice and message – is crucial for meaningful audience connections.

Entertainment 121

Entertainment Engineering Presentation Education 121

Partners in Excellence

DECEMBER 12, 2023

Based on the hundreds of “Likes,” and comments like, “This is a game changer,” I decided to try the tool out for myself. Eventually, I got to the point of asking how I could effectively engage myself in a conversation that would resonate with me. Based on what we know about him, here are some strategies: 1.

Construction 101

Construction Sports Education Strategize 101

Search Engine Land

DECEMBER 4, 2023

Tailor content to provide value, attracting and keeping potential customers engaged using formats like blog posts , videos , webinars and interactive experiences. Also, review your value proposition. Embracing the role of content in the upper funnel When considering the upper funnel, focus on quality content.

B2B 115

B2B Represent Campaign Strategize 115

Salesforce

JANUARY 29, 2024

How do you maximize the value of your email list? Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. You can get started right away by sharing the value of your products or services. Emails that consistently bring value create lasting bonds.

CTR 124

CTR CRM Promote Campaign 124

Search Engine Land

APRIL 26, 2024

Keeping your website strategy tied to traditional notions like keyword research based on search volume is a recipe for a slow but certain death. Your goal is the information put in by your sales team, like a summary of the conversation or a description of the lead’s situation. The transformative rise of AI.

Product 89

Product Launch CRM Start-ups 89

Search Engine Land

DECEMBER 1, 2023

Things like gift guides are always popular, but if you are working on a website that isn’t product-based, there are still plenty of opportunities. An ADHD coach might write a blog post about how to get through the holidays and offer coping mechanisms. This approach saves you time and leverages the existing SEO value of your content.

E-commerce 127

E-commerce Click Through Rate Strategic planning Pitch 127

Search Engine Land

OCTOBER 23, 2023

Retirement of attribution models Google retired four rules-based attribution models for all properties in Google Ads and Google Analytics in mid-October 2023: First-click. Position-based. Advertisers can see the ads in Top Paths, Model Comparison, Assisted Conversions and Path Metrics reports. Time decay.

E-commerce 127

E-commerce Launch Campaign Retail 127

Search Engine Land

JANUARY 30, 2024

The language model is based on content from Search Engine Land layered on top of ChatGPT. Do a soft sell promo on our services by educating them on benefits (web, SEO, PPC, Content) with a CTA to either a service page or related blog posts 3. Include a CTA to either a service page or related blog posts. CTA: Read More] 3.

Clients 99

Clients Trust Education Engineering 99

Search Engine Land

MAY 15, 2023

“We’re at around 100,000 monthly organic traffic, but we cannot sustain the SERP positions and conversions…” “We are at 530,000 monthly organic traffic, but our growth has become stagnant and we’re unable to scale up…” I hear plenty of similar SEO concerns from SaaS companies. What might have been the issue?

Engineering 117

Engineering Growth Education Territory 117

Hubspot

APRIL 15, 2024

But as with any other skill, some salespeople have a better grip on prospecting than others — and we, here at the HubSpot Sales Blog, want to do our part to make sure you prospect as effectively as possible. Furthermore, they give context to the conversation and create opportunities to provide value.”

Cold Call 78

Cold Call Territory Prospecting Sales 78

Search Engine Land

SEPTEMBER 27, 2023

Meta AI, announced today, is a new conversational assistant “you can interact with like a person,” according to the company. This integration means Meta’s AI assistant will have access to real-time information, which in theory should produce better chat results via conversational search. What Microsoft is saying.

Engineering 118

Engineering Launch Technology Technology 118

Lead Fuze

AUGUST 29, 2023

Reports indicate that companies using content marketing see conversion rates six times higher than those who don’t. Capturing visitor details and analyzing web traffic are essential tactics to maximize conversion opportunities.

Lead generation 97

Lead generation Strategize Promote Trust 97

Search Engine Land

SEPTEMBER 7, 2023

I say “some” because while GA4 may look like it can handle custom events, the truth is that this event setup is only good for destination-based events (i.e., Conversions Here is where you can designate any of your events as conversions. It will give you the total number of users, sessions, events, conversions, and more.

GTM 139

GTM Campaign Follow-up Start-ups 139

Search Engine Land

AUGUST 2, 2023

The better a campaign can connect with its target audience, the more conversions a brand will likely see, leading to a higher ROI. Comprehensive web-to-app conversion measurement – Google’s new privacy-safe URL parameter enables better iOS app conversion measurement for web campaigns which deep link users into an app.

Campaign 94

Campaign Conversion Engineering Growth 94

Martech

DECEMBER 4, 2023

Tailor content to provide value, attracting and keeping potential customers engaged using formats like blog posts, videos, webinars and interactive experiences. Also, review your value proposition. Embracing the role of content in the upper funnel When considering the upper funnel, focus on quality content.

B2B 104

B2B Represent Campaign Strategize 104

SaaStr

APRIL 20, 2024

Efficiency gained from AI may not necessarily lead to cost savings, as companies tend to reinvest in higher-value areas. Word-of-mouth marketing is the most effective channel for acquiring customers, followed by Google and the company blog. Founders should encourage honesty and feedback from customers, even if it’s negative.

Drivers/motivators 98

Drivers/motivators Growth Product Technology 98

Search Engine Land

OCTOBER 2, 2023

The enhanced features in Reddit’s Ads Manager provide improved tools for a deeper understanding of relevant Reddit communities, helping connect brands with high-value consumers for better conversions. Read Reddit's Business Blog for more information about the platform's latest developments.

Campaign 108

Campaign Engineering Launch Clients 108

Search Engine Land

JUNE 16, 2023

A great blog alone won’t be enough to turn subscribers into buyers if the benefits of what is being sold aren’t crystal clear. Follow the tips below to create and execute a symmetrical buyer journey-based content strategy. Personal values and sociopolitical motivators. What makes a winning content strategy?

Objectives and Key Results 95

Objectives and Key Results B2C Price Launch 95