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Sales Acceleration: A Sales Manager’s Guide

Veloxy

Salesforce is arguably the best customer relationship management system for B2B companies. While it checks a lot of boxes for Sales Managers, there’s still a lot of work that needs to be done to unlock Salesforce’s potential to accelerate sales at your company. Before you continue reading. What is Sales Acceleration?

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10 Common Copywriting Templates to Use in Marketing

Hubspot

Additionally, copywriting varies depending on your audience, purpose, and format — copywriting for an Instagram post, for instance, is entirely different than copywriting for a press release. Let's dive in. First, you'll need to determine what type of email you're writing to ensure you're speaking to the right audience.

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3-Step Guide: How to Create Your Ideal Customer Profile (ICP)

Sales Hacker

Your ideal customer profile (ICP). And that’s just what the ICP does. Keep reading for an in-depth guide on creating your ideal customer profile, including an ideal customer profile template, how to identify your ideal customer, and a simple three-step process for creating an ideal customer profile.

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How You Can Get Started With Email Marketing Today

Salesforce

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter?

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Is your YouTube Channel a brand video graveyard? How to revive it

Search Engine Land

They just don’t see the value. Your YouTube channel doesn’t have to be a brand video graveyard. No one will be interested in what my business has to offer. It comes about when brands fail to do the following: Create engaging content that resonates with their audience. But it doesn’t have to be that way.

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Sales Pipeline Radio, Episode 251: Q & A with Shawn LaVana @shawnlavana

Heinz Marketing

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. You can even ask Alexa! My name is Matt Heinz. Shawn, how you doing?

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From Print to Digital: The History of Content Marketing

Lead Fuze

Have you ever wondered about the journey that brought us to today’s digital world of tweets, blogs, and viral videos? Check out what else lies beneath the surface! What is the earliest example of content marketing? What is the historical background of marketing? Interested? How has content marketing evolved?