Martech

APRIL 18, 2024

The GMP+ improves on a previous iteration that reduced emissions by 25% by cutting out high-emission websites from the ad supply chain. “[GMP+] Left to right: Kellyanne Perez-Vera, Mastercard; Matthew Cullinen, HSBC Bank; and Solitaire Townsend from agency Futerra. Image: Green Media Summit. Why we care. Green adtech tool.

Transportation 99

Transportation Finance Strategize Promote 99

Search Engine Land

JANUARY 29, 2024

While off-page techniques like link building also play a role, you have full control over on-page factors, making them the foundation of SEO success. On-page optimization is a crucial part of any SEO strategy. This includes both content-focused aspects and technical elements. Below are the on-page elements to optimize.

User Experience 118

User Experience Engineering Follow-up Technique 118

Search Engine Land

DECEMBER 1, 2023

Below are nine ways to optimize your website for the holidays and make the most of this high-traffic period. Things like gift guides are always popular, but if you are working on a website that isn’t product-based, there are still plenty of opportunities. This is especially useful for an e-commerce website.

E-commerce 126

E-commerce Click Through Rate Strategic planning Pitch 126

Search Engine Land

SEPTEMBER 12, 2023

Website analytics. While some PPC managers may not have had this kind of partnership in the past, it’s crucial to work toward building one for optimal results. This means building strong relationships with your organization’s team in charge of these data projects. Increased efficiency and effectiveness? CRM access.

Account management 137

Account management Gaming A/B testing Campaign 137

Search Engine Land

JANUARY 10, 2024

Every new Google Ads account starts from a humble position, but there comes a time when it makes sense to tune up campaigns and generate even more leads. They’re all really targeting the same place, but somehow it builds your audience because it captures a bit more people. You might be ready to scale your Google Ads account.

Campaign 132

Campaign CRM UX Up-sell 132

Search Engine Land

JANUARY 23, 2024

Developments like AI, SGE and Helpful Content are making SEO exceedingly complex today. They make it feel like the goalposts that measure whether we’re doing a “good” or “bad” job are constantly shifting. But I have good news: SEO evolve daily, but the underlying principles of what you’re solving for hasn’t changed much over the past decade.

Entertainment 114

Entertainment Engineering Start-ups Launch 114

Search Engine Land

APRIL 11, 2023

While many SEO practitioners will smirk at the term “ E-E-A-T ” and immediately the ink about what’s for lunch, they aren’t necessarily wrong. To achieve E-E-A-T, various crucial “ingredients” must seamlessly come together and result in quality. So what is E-E-A-T? So what is E-E-A-T?

Trust 140

Trust Legal Real Estate Gaming 140

Martech

FEBRUARY 23, 2022

Virtual shopping is not necessarily surprising, but it’s a signal to marketers – to what level should I pay attention to this?”. Virtual shopping is not necessarily surprising, but it’s a signal to marketers – to what level should I pay attention to this?”. And only 21% said they were “somewhat familiar.”. Why we care.

Real Estate 136

Real Estate Retail Gaming Trust 136

Search Engine Land

SEPTEMBER 11, 2023

Below are some snapshots of the websites’ performance. They reflect the entire website’s organic traffic performance, not just the specific sections related to affiliate marketing. These are only the website’s affiliate sections so that you can see the gains. Here are a few new players that moved in and are making bank.

Niche 137

Niche Commission UX Trust 137

Search Engine Land

SEPTEMBER 20, 2023

But that’s not necessarily true. That’s where programmatic advertising comes in. When most of us think of online advertising, we think of Google Ads. Or, if we’re talking retail and shopping, we might think of Amazon, Walmart or Target ad buys. And, if you’re a B2B, you might think of Microsoft Ads and LinkedIn Advertising.

Real Estate 125

Real Estate Networking B2B Campaign 125

Search Engine Land

JANUARY 18, 2023

Communicating your value proposition is the overarching goal of your website. Demonstrating product experience and expertise is vital in setting your ecommerce site apart from non-specialist retailers and generic quick-buck affiliate websites. But at a URL level, messaging needs to be more refined. Is it to sell a product or service?

User Experience 89

User Experience Government Trust Retail 89

ClickFunnels

SEPTEMBER 20, 2021

In other scenarios, it could be getting them to: Check out your website. In other scenarios, it could be getting them to: Check out your website. What Is an Elevator Pitch? An elevator pitch is a <30 seconds pitch that you would give to a potential customer who has never heard about your business before. Will they call you?

Pitch 244

Pitch Niche Up-sell Clients 244

Search Engine Land

DECEMBER 15, 2023

Potentially, generative AI might index your entire website and all the content you’ve published on any of your social media accounts. When we speak of AI “taking content,” we are actually discussing multiple distinct risks to us as individuals, the marketing campaigns that we run, and the work that we’ve created. How can this happen?

Trust 110

Trust Presentation Follow-up Cross-sell 110

Search Engine Land

SEPTEMBER 18, 2023

Your website looks like the digital equivalent of a ghost town – tumbleweeds included. These highly specific terms are laser-focused on your narrow industry vertical and act as magnets to pull qualified traffic toward your website. You’ve been told time and again that knowing how to find ideal niche keywords is a game-changer.

Niche 136

Niche Objectives and Key Results Gaming Territory 136

ClickFunnels

NOVEMBER 15, 2021

Building a lead generation funnel : You create a lead magnet. You need software that would enable you to build a lead generation funnel. The app should make it easy to build a lead magnet landing page. Word of warning, though: “looks amazing” and “converts well” aren’t necessarily the same thing when it comes to landing pages.

Lead generation 166

Lead generation Price Up-sell Commission 166

Martech

JULY 29, 2021

“Think of your website as a 24/7/365 lead generation engine,” said Lynne Capozzi, CMO of digital experience powerhouse Acquia. “It And the cost of producing website content is 62% less than traditional marketing and it generates about three times the leads.”. The website is the heart of your digital experience,” Capozzi said. “The

Lead generation 109

Lead generation Start-ups Up-sell Conversion 109

Search Engine Land

SEPTEMBER 5, 2023

For this reason, the best first step in building a projection is to ask who you deliver the projections for and how the inquiring party plans to use them. Simply trying to increase brand awareness and/or impressions in general, not necessarily on Google alone. For a few reasons, that approach could get you into trouble.

CTR 131

CTR Pitch Clients Campaign 131

Sales Pop!

JANUARY 21, 2023

Building a team can take five to eight or more years before it is really stable and everlasting. In my last article, I discussed the vital importance of understanding customer preferences in sales , and provided examples from my own company of how this is done. Now, what about your preferences? it would be an enormous project.

CRM 98

CRM Pipeline Meeting Consult 98

Search Engine Land

APRIL 28, 2023

When it comes to SEO , there is always something to do. Your topic cluster will be a section of your website. It’s easy to get sidetracked by the next shiny thing instead of focusing on the tasks that will move the needle for the business. You need to prioritize SEO keywords and create a measurable plan.

Start-ups 113

Start-ups Conversion Follow-up Up-sell 113

Search Engine Land

MARCH 3, 2023

How’s your content strategy coming along? And if you need help setting up the building blocks of that framework, this guide will show you what you must include. And if you need help setting up the building blocks of that framework, this guide will show you what you must include. Are you working on one?

Real Estate 101

Real Estate Promote Cross-sell Sports 101

PandaDoc

MAY 9, 2024

More opportunities don’t necessarily mean a higher sales velocity. Sales velocity is a robust metric used by sales managers for good reason. It presents a snapshot of how your entire sales process is performing. This guide will explain the sales velocity formula and what it means for your business. What is sales velocity?

Pipeline 52

Pipeline Legal Objectives and Key Results Lead generation 52

Search Engine Land

OCTOBER 27, 2023

PPC best practices come from a variety of places. But reality sets in when you realize it’s often a junior Google representative or even a third-party service who needs to tick some boxes to meet quarterly goals, not necessarily tailored to your account’s context. Some of those sources are: Google Ads reps. The Help Center.

Non-Profits 120

Non-Profits A/B testing Campaign Networking 120

Search Engine Land

JANUARY 4, 2024

Read on to learn Ani’s seven-step frameworks for building winning lead generation and ecommerce strategies in Meta’s automated landscape. Meta Ads > Google Ads? When advertising on platforms like Google, you’re restricted to reaching people searching for your product or service. But that’s where the similarities end.”

Objectives and Key Results 106

Objectives and Key Results Lead generation Campaign Up-sell 106

Martech

JANUARY 18, 2023

Thus, marketing and commerce teams must come together to understand how marketing investments impact commerce spend. But oftentimes, these teams operate in silos and don’t necessarily share all of their data and insights appropriately. Part one featured updates to Commerce and Sales. . Registering a prospect for a webinar.

Appointment 86

Appointment Service Promote Prospecting 86

Search Engine Land

FEBRUARY 7, 2024

Using specific website functionalities such as a chat or quote system. These lower-value conversions are also called “micro-conversions,” indicating that they are minor actions with business value but are not necessarily the preferred conversion event. While this approach can be effective, it comes with its drawbacks.

X-functional 112

X-functional Non-Profits Objectives and Key Results Profit margin 112

PandaDoc

APRIL 20, 2022

This is the opposite of inbound sales, where the prospect comes to you by volunteering their information (filling out a form, requesting a demo, etc.) As LinkedIn reports: A referral like this comes with some measure of social proof that sales reps can leverage into a qualified lead. Engage in social selling. Target your email list.

Technique 98

Technique Cold Call Contract Cross-sell 98

Search Engine Land

MAY 30, 2023

It comes about when brands fail to do the following: Create engaging content that resonates with their audience. For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? How can it help my business? Shouldn’t I be on TikTok instead?

Niche 99

Niche Entertainment Education Promote 99

Martech

NOVEMBER 9, 2021

“The audience engine is aimed at building a scalable and AI-driven approach to first party data,” said Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. How to build a successful RevOps team. Doing this at scale has produced a mad scramble for data.

Entertainment 104

Entertainment Engineering Management Consulting Consult 104

Search Engine Land

JANUARY 20, 2023

That said, having access to data doesn’t necessarily mean you need to monitor it, especially if it’s unhelpful or feels overwhelming. The skill – which comes with time – is knowing which metrics to monitor, which ones to measure in consideration with others, and which metrics to put aside. What are SEO metrics?

Objectives and Key Results 117

Objectives and Key Results Conversion Campaign Drivers/motivators 117

Heinz Marketing

FEBRUARY 17, 2021

A nurture strategy helps address those concerns by providing content that resonates with them, educates them, sets your brand as a subject matter expert, and builds trust. A nurture strategy helps address those concerns by providing content that resonates with them, educates them, sets your brand as a subject matter expert, and builds trust.

E-commerce 133

E-commerce Campaign B2B Start-ups 133

Search Engine Land

NOVEMBER 1, 2022

One thing that may not necessarily factor into your SEO strategies – as a threat and an opportunity – is how Google’s search results pages (SERPs) behave to the changes in both user search frequency and search intent. This does not affect all business models. Why does seasonality affect search results pages? Comparing period Y to X.)

Real Estate 91

Real Estate Engineering Presentation Follow-up 91

Heinz Marketing

MAY 19, 2023

Well – not necessarily! By Sarah Threet , Marketing Consultant at Heinz Marketing You’ve spent months developing a content strategy and weeks laboring over a piece of content that you have deemed “high value”. Why are they unwilling to give you accurate contact information despite downloading your content?

Strategize 107

Strategize Referrals Contact Pipeline 107

Search Engine Land

OCTOBER 20, 2022

Google reserves the right to apply manual actions, better known as penalties, to websites it finds in violation of its Search Essentials (previously known as Google’s Webmaster Guidelines). About manual penalties and this guide. Google also brings attention to technical issues it identifies.

Objectives and Key Results 96

Objectives and Key Results Real Estate Engineering User Experience 96

Search Engine Land

FEBRUARY 16, 2023

Amazon and Visa come to a truce over fee increases 2022: After months of feuding, Amazon would continue to accept Visa credit cards at its websites and stores. Google Ads offers more granular conversion actions for leads and sales 2020: This gave advertisers more options to track website actions through the customer journey.

Networking 89

Networking Gaming Commission Engineering 89

Search Engine Land

JULY 11, 2023

However, there is a critical yet overlooked factor that should significantly influence our choices and priorities when it comes to marketing channels and tactics. However, there is a critical yet overlooked factor that should significantly influence our choices and priorities when it comes to marketing channels and tactics.

Non-Profits 76

Non-Profits Profit margin Price Electricity 76

Search Engine Land

SEPTEMBER 12, 2023

This is no different when it comes to Performance Max, but it’s how those three elements behave and work together that sets this campaign apart. Keywords Performance Max will quickly begin targeting broad queries not directly related to your initial targeting intent (based on custom intent audiences, product data feed, and website URL).

Campaign 138

Campaign Retail Lead generation Pharmaceutical 138

Search Engine Land

JANUARY 20, 2023

CallRail adds call analytics integration with Google My Business 2020: CallRail developed the solution partly as a response to the rise of “zero-click search” and the “cannibalization” of website traffic by GMB. Do we still think this is an experimental thing, it is running for a while and we aren’t sure how long it will last?

Engineering 90

Engineering Legal Retail Represent 90