Salesforce

DECEMBER 7, 2023

Then, learn how to use AI to reach your goals. The latest technology can make a big impact, but your success hinges on how you use it. Get more value out of your Salesforce investment Learn how Salesforce Professional Services can help your business accelerate time to value with Data + AI + CRM + Trust.

Objectives and Key Results 119

Objectives and Key Results Government User Experience Trust 119

Search Engine Land

MARCH 11, 2024

AI technologies such as natural language processing (NLP), machine learning (ML) and computer vision are becoming integral components of modern content management systems (CMS). By leveraging ML models trained on large datasets, content management systems are making it easier to organize and retrieve information when needed.

Technology 122

Technology Technology Engineering Strategize 122

Salesforce

DECEMBER 5, 2023

You have managed systems rollouts and cloud migrations. In the last decade, you have modernized legacy systems, connected and disconnected applications, and amped up cybersecurity. And now AI is in the public domain and in your industry. AI isn’t news to you or your IT team. Talk with your business partners.

Healthcare 122

Healthcare CRM Engineering Start-ups 122

Salesforce

APRIL 5, 2024

Remember to begin where it makes the most sense for your organization. Here are some suggestions for ways you might approach addressing web accessibility in your apps: Understand needs for accessible design. Prioritize keyboard accessibility in your app design. Start building 1. What is accessible design?

User Experience 98

User Experience Conversion Start-ups Trust 98

Martech

OCTOBER 9, 2023

DAM is the right thing to do for your content and your brand, because when everything is connected, everything changes. Building an optimized martech stack is your opportunity to amplify your team’s efficiency in distributing your assets to your consumers. In your inbox. Get MarTech!

Government 122

Government Technology Technology CRM 122

Salesforce

FEBRUARY 14, 2024

Are your service agents drowning in mundane daily tasks? Then your business might be a good candidate for customer service automation. A customer service automation workflow process map helps you see all the critical connections between people, systems, data, and decisions. Here’s how to create your map in just three steps.

Service 98

Service Customers Contract Legal 98

SaaStr

MARCH 14, 2024

What’s your most recent disclosed investment? In a world consumed by software we believe that a tremendous amount of value will come from the connective tissue between the systems, sharing data proactively across apps to drive the most seamless and effective software stack. And how big is your current fund?

B2B 78

B2B Growth Product Customers 78

Salesforce

APRIL 3, 2024

To build the new app, the team applied human-centered design. It’s about designing with , not for , your users. For Fordham University’s project, the user group consisted of more than 2,000 freshmen, and 400 advisors and support staff. What is human-centered design? Bringing in users early and often is essential.

Appointment 104

Appointment UX User Experience Education 104

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Such a program may involve integrating marketing technology tools and platforms, implementing customer data management systems and training employees on the updated technologies.

Product 109

Product Objectives and Key Results Strategize Technology 109

Salesforce

JULY 24, 2023

From this IDC research, here are five tips you can use to help build automation into your own practice. Accelerate automation like the pros Hear from 1,600+ IT and business leaders around the globe about automation trends and what they can do for your company. Here are some questions to ask: What will your new process look like?

Teamwork 98

Teamwork Start-ups Process Closing 98

Martech

OCTOBER 12, 2023

The cost of building, training and operating AI is enormous. On a very related note, Reuters reported today that OpenAI is set to unveil updates making “it cheaper and faster to build software applications based on its artificial intelligence models.” In your inbox. FastrAI is built into the Fastr Frontend platform.

User Experience 117

User Experience Launch Networking Campaign 117

Martech

JANUARY 26, 2024

Already calling itself a “platform,” agency holding company Publicis Groupe will evolve into an “intelligent system” through a 300 million Euro investment in AI capabilities. This builds on the boosting of its digital commerce and data competencies through the acquisitions of Sapient and Epsilon. In your inbox.

Launch 101

Launch Consult Gaming Clients 101

Salesforce

NOVEMBER 2, 2023

Your employees are no different — they’d just as soon fire up an app than call the internal help desk. That’s why an employee self-service system is a great way to empower your people while keeping costs low. Increasingly, an employee self-service system also allows people to manage their insurance plans and other benefits.

Service 59

Service Networking Start-ups Technology 59

Martech

FEBRUARY 23, 2024

Strategies for effective digital asset tagging Effective content organization and management begin with a robust tagging system. This system assigns detailed metadata to assets, covering a spectrum of identifiers that significantly improve content discoverability and relevance. Journey stage tagging.

A/B testing 108

A/B testing Strategize User Experience Technology 108

Martech

DECEMBER 26, 2023

Instead, look for AI-augmented systems to help make experience and service more efficient for marketers and agents. AI-generated chat, increasingly, will take the burden off human agents providing customer support. Please take this short survey so we can have your input on the state of martech salaries and careers. Get MarTech!

Customers 145

Customers Retail GTM Trust 145

Salesforce

JANUARY 17, 2024

We’ll trace her path to understand where she feels supported and, more importantly, where she feels lost while navigating her insurance journey. A majority of insurers use three or more systems for client engagement, frustrating customers as they encounter repetitive tasks across different channels.

Drivers/motivators 116

Drivers/motivators Trust Territory Technology 116

Salesforce

MAY 15, 2024

That’s why an omnichannel contact center needs to be part of your customer service strategy. It helps you deliver an efficient, personalized experience every time — no matter how your customers contact you. Your agents have all the data they need to deliver a personalized and efficient experience.

Contact 52

Contact CRM Technology Technology 52

Martech

MAY 17, 2023

Regularly auditing your martech stack must be part of your organization’s process. Perhaps your company has undergone a merger or acquisition, and you have duplicate tools that perform the same function. Maybe other tools in your stack might have added functionality, making a tool redundant.

Contract 101

Contract Healthcare Negotiate Clients 101

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process. Reviewing the two sets of reports regularly can be a wonderful way to get to know your new teammates and ideate new campaigns. In your inbox.

Objectives and Key Results 101

Objectives and Key Results Cross-sell Campaign Strategize 101

Martech

MAY 16, 2024

But it’s important to remember that customer experience management is about the set of practices that your company will employ to design, deliver and improve the customer experience. Still, the CX team is not doing the work to improve systems, processes, policies, etc. This is not about creating more work or adding more to your plate.

Customers 66

Customers B2C UX User Experience 66

Salesforce

NOVEMBER 15, 2023

Derek Featherstone co-authored this blog Keyboard accessibility is essential to building products at scale. Make Your Sites and Apps Accessible It's important to make technology accessible to everyone. The work to identify barriers may be ongoing in your organization. All these modes of interaction rely on keyboard access.

UX 78

UX Presentation Conversion Promote 78

Martech

JANUARY 4, 2023

This is the second of a two-part series on building the foundation for digital asset management (DAM). You’ve selected your DAM vendor, now where do you go from here? They’ll be your voice in communicating directly with the vendor, handling issues and support tickets, and advocating in your best interest.

Meeting 108

Meeting Contact Trust Start-ups 108

Salesforce

SEPTEMBER 29, 2023

From amazing keynote sessions to demos showcasing the tools to solve your biggest challenges, Dreamforce had something for everyone (including the very best swag!). From generating hyper-relevant sales emails to prospects to anticipating a customer service issue with a VIP, AI is here to serve and support every aspect of the business.

Launch 126

Launch Government Trust CRM 126

Martech

DECEMBER 2, 2022

Building your own custom system. Your industry might require special reporting, have unique identification requirements, or be subject to special auditing rules. And building a custom solution has a lot of benefits. The most obvious is that it allows you to build exactly what you need and nothing more.

Customers 113

Customers Technology Technology Price 113

Martech

OCTOBER 12, 2021

“The problem that exists is that, when CRM came about as a technology, the idea was to literally take paper records of people, bring them into computers and create databases of your customers. The original idea was to keep all the information about your customers in one place. Payments, available to U.S.

CRM 115

CRM User Experience Launch Start-ups 115

Martech

AUGUST 28, 2023

For martech to be successful, you need cross-functional alignment and support for the solution. If you are not considering your implementation from various angles, it will only address a portion of the problem. From the moment you identify a capability gap in your platforms, reach out to your cross-functional partners.

X-functional 98

X-functional Angle Government Education 98

Partners in Excellence

FEBRUARY 28, 2024

To answer even your first question:” Are you interested in Sales?” However, I have developed a genuine deep interest in studying and understanding SALES in a systemic way. After graduation, I felt having learned to be a critical thinker with good knowledge on Systems Thinking and Computer Science.

Customers 113

Customers Contract Consult Electrical Engineering 113

Martech

SEPTEMBER 14, 2023

I wanted to share some direct experiences in supporting marketing and GTM’s leader’s battles against these headwinds. Since I’m a firm believer in context, allow me to qualify these comments and recommendations: They come from supporting the perspectives on boards and executives and investment firms.

GTM 127

GTM Market share Growth Technology 127

Martech

DECEMBER 11, 2023

This helps reduce silos within the marketing organization and allows for a more seamless integration of different systems. An open system allows marketers to make decisions based on how they work, enhancing and expanding marketing strategy and creativity. This will help you get more specific and actionable insights in your response.

Technology 114

Technology Technology B2C Government 114

Martech

APRIL 26, 2024

The system analyzed student performance data to deliver personalized lesson plans and exercises to address individual strengths and weaknesses. Imagine an AI-powered fitness video tailored to your performance — the ultimate in personalized content generation. My work on an AI-driven education platform showcased this capability.

Entertainment 116

Entertainment Gaming Education Technology 116

Salesforce

APRIL 10, 2024

Unlock trapped data and deliver innovative customer experiences with AI Discover how to unlock your trapped data, deliver personalized customer experiences, and take full advantage of AI with Data Cloud and Salesforce Professional Services. Get the guide 1. They also ensure the quality and reliability of data and processes.

CRM 59

CRM Represent Trust Retail 59

Martech

JUNE 6, 2022

Deciding whether your company needs an enterprise-level email marketing platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs and resources, staffing, management support, and financial resources. Do we have C-level buy-in?

Government 115

Government Legal Technique Trust 115

Search Engine Land

FEBRUARY 29, 2024

Invest your own money in ads The first and most profound lesson in ad buying comes from spending money. When your own finances are at stake, you’re propelled to analyze, adjust and optimize your ads to get the most profitable results in the least amount of time. Business email address Subscribe Processing. See terms.

Finance 111

Finance A/B testing Campaign Retail 111

Salesforce

JULY 12, 2023

But as more and more leaders are realizing, it’s that very work that will make the difference in whether people trust your AI. What you can do now Partner with companies that build safeguards into the fabric of their AI systems. This lets you bring in the data you need to build contextual prompts.

Trust 98

Trust E-commerce Government Customers 98

Search Engine Land

MAY 16, 2024

A site migration can feel like packing up your entire house and moving across the country. Preparing for your site migration Managing and optimizing the new site structure and content Improving user experience Managing links Monitoring technical SEO Managing post-launch activities Continuously refining What is a site migration?

Objectives and Key Results 75

Objectives and Key Results User Experience Launch Engineering 75

Martech

MARCH 27, 2024

But is ABM the right approach for your business? This article explores the potential benefits and challenges of implementing an ABM strategy, along with key factors to consider when evaluating its suitability for your organization. Data accuracy and integration : Successful ABM relies on accurate and integrated data. Where to start?

B2B 112

B2B Objectives and Key Results Strategize CRM 112

Martech

MARCH 1, 2023

Virtual assistants like Siri and Alexa, which are a growing part of the digital customer experience, from discovery via search marketing to customer support, may soon be used by protesters to disrupt organizations by flooding customer support channels , according to a study by Gartner. In your inbox. What to do? Get MarTech!

Customers 103

Customers Government Service Contact 103