Search Engine Land

SEPTEMBER 5, 2024

Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy.

Territory 92

Territory Construction Agriculture Campaign 92

ClickFunnels

JANUARY 27, 2023

The post Email Marketing For Doctors – Creating A Winning Campaign appeared first on ClickFunnels. Today we are going to discuss how to build an email list and monetize it with winning email marketing campaigns. First, he had created bait (free teeth cleaning) that would attract his dream client (me). ClickFunnels 2.0

Campaign 208

Campaign Appointment Cross-sell Pitch 208

Heinz Marketing

SEPTEMBER 17, 2024

Revamp Marketing Plans : Develop new campaigns focusing on innovation and customer engagement. An organization might have a competent sales team but lacks expertise in content marketing or campaign development and execution to drive top or mid funnel demand generation, leading to missed opportunities.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Search Engine Land

SEPTEMBER 30, 2024

Google introduced a feature called “ optimized targeting ” for Google Display Network, or GDN, campaigns in 2021. This feature promises to look beyond your campaigns’ manually selected audiences to seek out ones you may have missed. Go to your GDN campaign > Audiences. Get the newsletter search marketers rely on. Processing.

CTR 90

CTR Campaign Launch Represent 90

Martech

SEPTEMBER 25, 2024

She added: “That said, Canva Teams has come a long way since launching in 2020, with major enhancements in team collaboration, brand management and the launch of our expansive Visual Suite. Rachel Hornstein owns a digital marketing agency, Hornstein Digital, with many SMB clients.

Price 112

Price Launch Clients Campaign 112

Martech

OCTOBER 8, 2024

Although I can’t reveal everything — I need to protect my client’s privacy and competitive information — I’ll share as much as possible, including the steps we used to build the test and how ChatGPT helped us get there. Holistic testing looks at all of the factors that go into optimizing an email campaign.

A/B testing 130

A/B testing Drivers/motivators Campaign Clients 130

Salesforce

AUGUST 27, 2024

So how can B2B marketers use more data without making their campaigns and strategies even more complex? It refers to the ability to unlock siloed data from various sources across the business, consolidate it into a user-friendly customer data platform (CDP), and use the information across campaigns.

Campaign 64

Campaign B2B CRM Represent 64

Search Engine Land

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

Non-Profits 74

Non-Profits Real Estate Launch Campaign 74

ClickFunnels

MAY 6, 2025

Ask Campaigns 10. Whether launching a new course, selling physical products, or building a membership community, the funnel is your path to sustainable growth. Webinar Funnels Webinars are a strategic way to attract potential clients by offering them product insights in exchange for their contact information. Hero Funnels 9.

Growth 130

Growth Strategize Sales Contact 130

Martech

AUGUST 15, 2024

Delivering marketing value across the enterprise Marketing’s impact extends beyond lead gen and crafting campaigns. Marketing provides content that educates and equips teams with key talking points to drive client conversations. This ensures alignment with market demands, leading to successful launches and sustained growth.

Growth 121

Growth Entertainment Sports Strategize 121

Martech

JUNE 6, 2025

Many of my clients are in the early stages of building AI into their revenue motions. In recent months, I’ve been testing how Custom GPTs perform inside real B2B GTM workflows across campaign planning, ABM orchestration and content production. But making this shift isn’t about layering in new tools. What worked: Huge speed boost!

GTM 109

GTM Customers B2B Strategize 109

Martech

NOVEMBER 27, 2024

AI search company Perplexity has raised three funding rounds this year and launched a fourth, set to value the company at over $8 billion. It recently launched an enterprise version for corporate customers that will search internal files. AI search wars: Perplexity vs. Google, Microsoft, etc.

B2C 124

B2C Launch Gaming B2B 124

Search Engine Land

AUGUST 13, 2024

Broad match can be a powerful tool for expanding reach and capturing new audiences via Google Ads , but it isn’t always the best fit for every PPC campaign. Knowing when to test and avoid broad match keywords is crucial to prevent overspending and inefficiency in your campaign. What are broad match keywords? Processing.

CTR 100

CTR Campaign Niche Conversion 100

Search Engine Land

AUGUST 30, 2024

No matter your vertical or the particular timing, there are five tests I like to run during the slower season to help clients get learnings to leverage when the tide is high. Ideally, your brand or client has a test budget to play with, but if not, consider shifting the budget from the same stage of the purchase journey.

A/B testing 79

A/B testing Retail Quota Promote 79

Martech

FEBRUARY 24, 2025

We integrate Segment with GTM for our clients to reduce their reliance on third-party cookies, tracking mechanisms controlled by increasingly unstable browsers. Stape has a slightly lower price tag than its competitors (including taggers.io) and lets customers choose between client- or server-side tracking.

B2B 103

B2B GTM Clients Launch 103

Sales Hacker

OCTOBER 14, 2021

This happened largely thanks to our launches on Product Hunt, a community to share and discover the next “big things” in tech. If you successfully launch on Product Hunt, you can get new subscribers, partners, and customers. What gains we earned from launching on Product Hunt. 4 new clients. 6 new clients.

Launch 109

Launch Product Minimum Viable Product Campaign 109

Search Engine Land

JULY 25, 2024

This includes creating ads, graphics, webpages, copy and other necessary assets for a successful campaign. Getting the assets you need to launch or amplify your plan requires time and money. In that case, you can do some expensive things quickly or push out the launch of your plan indefinitely.

Objectives and Key Results 110

Objectives and Key Results Start-ups Launch Follow-up 110

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Agencies and PPC managers need to ensure their clients are ready for this wait.

Campaign 112

Campaign E-commerce Objectives and Key Results Profit margin 112

Martech

JUNE 9, 2022

Basis Technologies (formerly Centro), the workflow automation and business intelligence provider, has launched Data Canvas, a solution aimed at helping agencies communicate with clients on campaign performance through live dashboards. Anything that improves transparency between agencies and clients is a good thing.

Campaign 105

Campaign Represent Clients Launch 105

Martech

FEBRUARY 15, 2022

Today, the Trade Desk announced the launch of OpenPath, which allows publishers the ability to integrate directly with their DSP, gaining direct access to premium publishers as an alternative to Google Open Bidding. The post The Trade Desk launches OpenPath appeared first on MarTech. Get the daily newsletter digital marketers rely on.

Launch 98

Launch Campaign Clients Product 98

ClickFunnels

NOVEMBER 29, 2022

The post 9 Strategies For Successful SaaS Email Marketing Campaigns appeared first on ClickFunnels. Email marketing is one of the most effective ways to grow your SaaS business; if you want to see real results with your campaigns, then investing in an email marketing strategy is crucial. Social Media Campaigns.

Campaign 130

Campaign Drivers/motivators Referrals Contact 130

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

Campaign 126

Campaign Gaming Education Technology 126

Sales Pop!

JULY 18, 2022

Among the best methods to stay connected to your consumers and boost your financial return is through email marketing campaigns. You can develop a successful email campaign by studying the worst email marketing blunders. You may prevent these errors from harming your campaign by researching the most typical email marketing blunders.

CTR 224

CTR Campaign Click Through Rate Clients 224

Veloxy

NOVEMBER 15, 2022

( go here ) Attempting to use ABS when you have minimal data on clients and feel unsure about product fits will usually backfire. If you do implement account based selling, you don’t have to use it for every client. Meanwhile, it can facilitate target marketing campaigns to generate a 124% increase in sales leads.

Sell 246

Sell Objectives and Key Results SQL B2B 246

SaaStr

JUNE 8, 2022

Or, “Hey mom, I’ve gotta tell you about our new gated ebook we launched on LinkedIn — you won’t believe the conversion rate.”. So when we (Front) released our latest marketing campaign, The Human Touch , I was so excited to show it to my Mom. And beyond your brand campaign, this is critical to your business more broadly. .

Campaign 120

Campaign B2B B2C Click Through Rate 120

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.”

Campaign 121

Campaign Conversion Clients Technology 121

Sales Pop!

AUGUST 20, 2021

These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. Generating publici ty , earning public trust, and winning clients over is especially difficult in niche industries such as the crypto industry. We will talk about the latter in more detail below.

Inside sales 246

Inside sales B2B CRM Price 246

Search Engine Land

SEPTEMBER 18, 2024

Let’s break down the process to give you a clear roadmap for execution: Launching a branded podcast The first step involves setting up a branded podcast tailored to your (or your client’s) industry niche. The process Implementing a successful podcast link building strategy involves a series of well-planned steps. Processing.

Niche 88

Niche Promote Lead generation Growth 88

Martech

JULY 25, 2024

This was a grand-scale brand activation and we were there to meet Anna Paterlini, co-founder and client director at NEWU, the phygital agency that partnered with Miu Miu to make this happen. ” Other clients include Lamborghini, Ducati, Lotus, and Land Rover.

E-commerce 117

E-commerce Hospitality Angle Sports 117

Martech

SEPTEMBER 21, 2021

Tip: There’s an excellent opportunity for your agency to be a strategic partner by helping clients take a multi-year view and build out long-term strategies that will create growth and deliver a strong return on investment (ROI) for years to come. Expand digital outreach.

Clients 113

Clients Real Estate Strategic partnership Strategize 113

Search Engine Land

FEBRUARY 13, 2024

Google Ads launched a new email series offering partners customized optimization advice. Each email is tailored to your client’s account setup, offering recommended solutions to enhance campaign performance. Every client list is directly linked to their Google Ads account, accompanied by detailed next steps.

Launch 95

Launch Campaign Clients Engineering 95

Martech

APRIL 7, 2022

Ogury has a client base of 1,200 brands, and has over 450 employees in 14 countries. Some AI optimization responds to ad responses mid-flight so that the campaign optimizes on-the-fly automatically according to factors that weren’t known before the campaign was launched. Read next: How DCO works in CTV campaigns.

Campaign 102

Campaign Launch Technology Technology 102

Search Engine Land

FEBRUARY 22, 2024

To leverage some of its features, you’ll need to update your client libraries and code. Look out for the updated client libraries and code examples, which will be released next week. The ability to apply changes made to the original campaign to the experiment campaign, while the experiment is running. Why we care.

Launch 105

Launch Campaign Clients Service 105

Search Engine Land

JUNE 21, 2024

You can get lost in the weeds of account management and focus too much on vanity metrics, bidding strategy testing and reporting to forget about what the client ultimately wants from the account. Alignment with overall business goals Agencies often promise to improve campaign performance but may not know how the client defines performance.

Campaign 89

Campaign Objectives and Key Results Clients CTR 89

Search Engine Land

SEPTEMBER 21, 2023

TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. TikTok Ads Manager launched Attribution Analytics with a feature called Performance Comparison. The post TikTok launches new tool for improved insight into customer journey appeared first on Search Engine Land.

Launch 94

Launch Customers Campaign User Experience 94

Martech

DECEMBER 12, 2022

Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. To set it on the right path, one must also engage in the practice known as ad campaign optimization. Whichever approach you choose, monitor the performance of your initial target audience(s) throughout the campaign run.

Campaign 109

Campaign A/B testing Conversion Launch 109

Search Engine Land

JULY 3, 2023

If you manage paid media accounts of any kind, you probably deal with many requests and questions from clients, bosses and other stakeholders. Common requests could include launching a new campaign, pulling together a report, or asking for your perspective on a recent platform change or emerging trend.

Clients 91

Clients Campaign Launch Follow-up 91