Salesforce

MAY 5, 2025

As the company expands internationally into the United States and Europe, it remains committed to keeping customers at the center of its business strategy. With 15 million daily customers, thats no easy feat. But the OXXO team knew that establishing personalized customer connections at scale would be critical to their success.

Conversion 96

Conversion Customers Strategic partnership Campaign 96

Martech

NOVEMBER 13, 2024

Mobile experience company Sinch announced RCS features are now available in the Sinch Customer Dashboard, allowing marketers to integrate rich content into mobile message (SMS) campaigns. In order to add RCS to mobile messaging campaigns, users first set up an RCS Agent in the Sinch Customer Dashboard. Customer Dashboard.

Customers 113

Customers Campaign Launch Networking 113

Search Engine Land

JULY 25, 2024

This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly change your target consumer’s behaviors. Retention of the existing customer base should be prioritized. Smarter spending and investment.

Campaign 108

Campaign Objectives and Key Results Price Service 108

Search Engine Land

OCTOBER 2, 2024

Are you having trouble finding relevant keywords for your paid search campaigns? This article explores 19 tools and strategies for keyword mining to help you discover new search terms and enhance your campaigns. Increasing the volume of relevant searches is an effective strategy to expand your campaigns and business.

Campaign 87

Campaign Growth Technique Healthcare 87

Sales Pop!

NOVEMBER 13, 2024

To improve customer satisfaction, and build a competitive edge. The Importance of Sales and Marketing Alignment Sales and marketing teams share a vital goal: driving business growth by acquiring new customers and retaining existing ones. In today’s fast-paced business world, sales and marketing teams need to align to drive revenue.

Sales 264

Sales Growth Lead generation CRM 264

Search Engine Land

AUGUST 22, 2024

When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Your approach depends on the account’s size, conversion volume and overall business objectives. I find that 50 conversions every 30 days is a fair threshold for sustaining ROAS and CPA targets.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

Martech

JULY 15, 2024

Answer: Yes, it is possible to compare the costs of acquiring new customers versus the costs of implementing loyalty actions. Acquisition Costs: Calculate the total expenses incurred in acquiring new customers, including marketing and advertising costs, sales efforts, lead generation expenses, and any other associated costs.

Customers 120

Customers Objectives and Key Results Cross-sell Follow-up 120

Martech

MARCH 10, 2025

Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your ideal customers, you must go old school to nurture them. “AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference.

Customers 121

Customers A/B testing Click Through Rate Campaign 121

Martech

SEPTEMBER 9, 2024

Answer: Calculating customer acquisition cost (CAC) is a straightforward process that involves determining the total costs associated with acquiring new customers and dividing that by the number of customers acquired during a specific period. New Customers Acquired: 200. Prompt: How to calculate CAC?

Customers 116

Customers Commission Customer Relationship Management Retail 116

SaaStr

FEBRUARY 7, 2025

Quick Reality Check: 84% of customers now expect personalized experiences. Playbook: How Top SaaS Companies Drive 2-3x Better Campaign Performance Through Multi-Channel Personalization A deep dive with Jason Lyman, CMO at Customer.io And with 7,000+ companies using Customer.io The Customer.io The Customer.io

Campaign 108

Campaign CTR B2B Growth 108

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Sponsored Products campaigns have no monthly or upfront fees and are always on a cost-per-click basis. Custom image. Sponsored Brands. Sponsored Display.

Customers 103

Customers Sell Campaign Engineering 103

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Why we care : Advertisers using VAC could see significant benefits from adopting Demand Generation campaigns. What’s next. March 2025 : Google Ads will disable creation of new VACs.

Campaign 85

Campaign Represent Strategize Launch 85

Sales Pop!

NOVEMBER 1, 2024

Leveraging artificial intelligence (AI) for personalized podcast recommendations offers an innovative approach for sales professionals and marketers looking to connect with targeted audiences and boost conversions. Including high-quality, conversational keywords that align with your target audience’s interests improves discoverability.

Niche 246

Niche CTR Click Through Rate Sales 246

Martech

AUGUST 19, 2024

Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. What type of ABM targeting strategy is best for a small marketing team?

B2B 122

B2B Objectives and Key Results Campaign Contact 122

Martech

MAY 8, 2025

Platforms like Salesforce offer structured ways to track campaigns, but turning data into clarity for most teams remains a challenge. Fragmented data, rigid structures and attribution Engagement tracking is the foundation for understanding marketing performance, optimizing touchpoints and driving conversions.

Campaign 85

Campaign Angle CRM Strategize 85

Heinz Marketing

AUGUST 9, 2024

However, as powerful as AI is, the human touch remains irreplaceable in fostering genuine connections and building trust with customers. Use AI tools to analyze customer behavior, preferences, and trends. These insights enable you to create highly targeted marketing campaigns that resonate with your audience.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR). Source: Mike Nierengarten. Sounds like common sense?

B2B 130

B2B Non-Profits CTR Click Through Rate 130

Martech

NOVEMBER 8, 2024

The post-campaign phase is crucial for understanding results and extracting actionable insights to inform future strategies. We’ll cover the importance of thorough data analysis, recognizing and overcoming biases and incorporating feedback loops to refine strategies — ensuring each campaign builds on the last.

Campaign 131

Campaign Launch Strategic planning Strategize 131

Martech

AUGUST 8, 2024

What hasn’t changed (and won’t anytime soon) is that customers want to see a real value exchange if they’re going to give up their valuable personal data. Consider tools like Google’s Enhanced Conversions to capture data that might otherwise be missed. Up to 67% of U.S.

Customer Relationship Management 129

Customer Relationship Management Campaign Relationship Management Lead generation 129

Martech

SEPTEMBER 13, 2024

Give your customers enough time to get excited about a promo, and allow enough time for any stragglers to catch up before you introduce the next big sale. Fine-tune your cadence One powerful message beats 20 mediocre campaigns every time. Conversely, if you’re sending one per day, make sure your content is super relevant each time.

A/B testing 137

A/B testing Strategic planning Campaign Strategize 137

Martech

SEPTEMBER 27, 2024

ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. Major social platforms provide advanced tools for real-time tracking of ROAS, enabling quick campaign adjustments. Brand safety and suitability are just as important, especially on social media.

Campaign 130

Campaign Conversion Strategize Trust 130

Martech

AUGUST 6, 2024

Cookies also encourage complacency, resulting in redundant, disruptive or misaligned campaigns. One way to do that is to diversify and expand your consumer data collection points, which more than makes up for the loss of customers who opt out of cookies. Some of the best marketing campaigns were built to join consumer conversations.

Trust 132

Trust Campaign Technique Price 132

Salesforce

AUGUST 19, 2024

Organizations are quick to adopt artificial intelligence (AI) for their automation, decision-making, customer support, and growth strategy needs. Predictive AI has many business use cases that improve customer experiences and decision-making. However, increased AI workloads come with important security and privacy considerations.

Trust 92

Trust Customers Campaign Represent 92

Martech

SEPTEMBER 11, 2024

BDRs/SDRs used industry case studies or solution-specific use cases to build credibility early in the conversation. In interviews, the cynical side of me also picked up that perhaps prospects were requesting they end the conversation — but that might just be me. The same can be said for buyers and customers.

B2B 137

B2B Campaign Represent Presentation 137

Martech

JULY 26, 2024

An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Strategize 132

Strategize User Experience High impact Construction 132

Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. More importantly, did those clicks turn into paying customers? Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. Processing.

Conversion 115

Conversion A/B testing Campaign Click Through Rate 115

Search Engine Land

AUGUST 14, 2024

Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. Interestingly enough, sometimes you can have a bigger impact on campaign performance by focusing on things that are not in the ad account: Landing page optimization.

CRM 116

CRM Campaign Niche Negotiate 116

Martech

DECEMBER 27, 2024

In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years seamless omnichannel journeys that are flexible and responsive to customer preferences. One of the biggest changes next year wont happen on customer touchpoints. Of course, those preferences change.

Customers 120

Customers Appointment Education Consult 120

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. 2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Adoption is already underway.

Drivers/motivators 133

Drivers/motivators Represent Contact Service 133

Martech

DECEMBER 2, 2024

By dividing your audience into two groups — one that receives the marketing intervention (treatment group) and one that does not (control group) — you can directly compare the sales or conversions between the two groups. Time series analysis: Analyze sales data over time, focusing on periods before and after marketing campaigns.

A/B testing 122

A/B testing Territory Technique CTR 122

Martech

SEPTEMBER 13, 2024

Agentforce is “the third wave of AI — advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that actively drive customer success ,” Salesforce CEO Marc Benioff said during the press conference. Those agents are: Campaign Optimizer manages and executes full campaign lifecycles.

Launch 121

Launch Pitch Represent Campaign 121

Martech

JULY 12, 2024

Technology and the meteoric rise of generative AI have upended traditional marketing efforts by revolutionizing nearly every aspect of the marketing lifecycle, from content generation to measurement and everything in between — and data is central to any successful marketing campaign.

Campaign 118

Campaign Appointment Government Legal 118

Martech

AUGUST 1, 2024

But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. ” McDonald’s encourages customers to interact less with their staff. Customers can place their orders even without entering the restaurant.

Campaign 135

Campaign Launch Gaming Sports 135

Martech

AUGUST 29, 2024

This new capability allows customers to automatically and continuously ask specific questions of their conversation data, providing actionable insights seamlessly. Jun Group has an enhanced sentiment analysis tool for influencer marketing campaigns. features Continuous Question Intelligence (CQI).

Government 120

Government Campaign Networking Technology 120

Search Engine Land

SEPTEMBER 26, 2024

ADH allows advertisers to integrate and analyze data from Google Ads and other sources, offering deeper insights into customer journeys and ad performance while maintaining privacy compliance. First-party data collected from your websites, apps, physical stores or directly from customers. Your Google Analytics account. Your CRM system.

SQL 94

SQL Territory CRM Campaign 94

Martech

SEPTEMBER 4, 2024

CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing. A customer data platform (CDP) unifies customer data from various sources — think website interactions, CRM interactions and email engagement — in one platform. This enables a complete view of the customer journey.

SQL 125

SQL Healthcare Finance Campaign 125

Martech

SEPTEMBER 6, 2024

This convergence is going to open entirely new possibilities for creative campaigns. These AI agents are set to revolutionize how we approach customer service , lead generation and even strategic planning. AI customer companions are just the beginning — soon, we might be brainstorming entire campaigns with our AI collaborators.

Negotiate 132

Negotiate Campaign Strategic planning Start-ups 132