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73% of marketers planning to up RMN spend

Martech

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. And 43% of the 200 marketers surveyed said they’d already invested in RMNs and found their campaigns successful.

Retail 120
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Mastering Field Marketing: Strategies for Impactful Brand Presence

Veloxy

Key Takeaways Field marketing is an immersive strategy focused on in-person experiences to enhance brand visibility and influence purchasing decisions, using personalized interactions and localized campaigns to resonate with specific audiences. As a field marketing organization, it is crucial to maintain this focus on the target audience.

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5 Ways To Generate More Leads For Lawyers [A Guide]

ClickFunnels

But don’t promote those services with your ads, promote your lead magnet instead. Another great platform to promote your legal services on is LinkedIn. Also, remember that LinkedIn is a professional social network, not a personal one, so keep your personal drama, controversial opinions, politics, etc.

Referrals 237
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A new age of direct-to-physician marketing

Martech

Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs.

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The Straightforward Guide to the Google Display Network

Hubspot

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? Why Use the Google Display Network? GDN, by comparison, bypasses a lot of costly competition from other networks.

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19 Psychological Tactics for Successful Crowdfunding Campaigns

ConversionXL

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Describe Your Education and Past Successes. Two useful signals include your education and past successes. Past Successes.

Campaign 131
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How Five Companies Boosted Their Amazon Sales in 2024

Sales Pop!

UseActive Niche: Active Lifestyle and Fitness Products Strategy: UseActive tapped into Instagram and Twitter to promote their range of cleaning products available on Amazon. They implemented a highly visual campaign featuring influencers living sustainably, using EcoEssentials products in their daily routines.