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Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience.

Promote 111
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The top 10 immersive campaigns to learn from

Martech

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

Campaign 110
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How to control Performance Max campaigns

Martech

Performance Max campaigns from Google are causing quite the stir in the advertising world. Performance Max campaigns are one of the most automated campaign types available in Google Ads, and the lack of controls is one of the main causes for concern among advertisers. Creative assets make or break your campaign.

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Top 5 paid search B2B lead gen strategies for 2024

Search Engine Land

Engaging and educating prospects with interactive content. This strategy involves leveraging your company’s data analytics and advanced segmentation techniques to deliver tailored content and offers to individual prospects based on your preferences, behaviors and demographics. Using AI-driven automation. See terms.

B2B 103
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Reddit expands its learning hub with new features, courses and certifications

Search Engine Land

Certification Program” as a second module in its Fundamentals training course to teach advertisers how to drive maximum campaign success. The Boost Certification Program injects up to three hours of additional educational content to the Reddit Fundamental training course. The platform has rolled out a new “Boost 2.0

Education 116
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Lead gen vs. ecommerce: How to tailor your PPC strategies for success

Search Engine Land

Additionally, major ad networks often favor ecommerce brands because of their new features and educational resources. The challenges of lead fraud Lead generation campaigns face the persistent challenge of lead fraud, which can skew performance data and drain budgets. This can be true for display, video and cross-network campaigns.

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26 CRM Techniques and Strategies for Customer Retention

Cience

Educate New Customers about How to Use Your Product or Service. Education can be active or passive, synchronous or asynchronous, formal or informal. Email Campaigns. Email campaigns continue to produce results. These days, it couldn’t be easier to produce customized marketing campaigns and more.

CRM 96