ClickFunnels

AUGUST 16, 2021

The post How to Setup a Successful Lead Nurturing Campaign appeared first on ClickFunnels. The good news is that, with the right lead nurture campaign, you can turn those visitors into leads and then into customers… systematically. What is a lead nurturing campaign? Here’s a shocking stat. They’re browsing. That’s the bad news.

Campaign 242

Campaign A/B testing Trust Click Through Rate 242

ClickFunnels

OCTOBER 21, 2021

The post 11 Lead Generation Campaign Examples That Work Very Well appeared first on ClickFunnels. And what better way to learn lead generation than by analyzing examples of past successful lead-gen campaigns? To be clear, we’re not running these webinars live every time someone signs up. That’s what we’ll do here! And lots more.

Lead generation 258

Lead generation Campaign Referrals Niche 258

ClickFunnels

DECEMBER 9, 2021

The post 7 Steps To A Super Effective Lead Generation Campaign appeared first on ClickFunnels. Then you need to start generating more leads. Today we are going to share how to create a super effective lead generation campaign in seven steps…. Let’s start by putting lead generation in its proper context – your sales funnel.

Lead generation 262

Lead generation Campaign Up-sell A/B testing 262

Salesforce

AUGUST 15, 2024

Every year our customers gear up for what is typically their busiest sending season of the year: Black Friday and Cyber Monday (or as it has become known in recent years, Cyber Week). Below we will take a look at some data in the eight weeks leading up to Cyber Week and compare that with what happened over Cyber Week itself.

Follow-up 115

Follow-up Campaign Start-ups Retail 115

Martech

NOVEMBER 8, 2024

The post-campaign phase is crucial for understanding results and extracting actionable insights to inform future strategies. We’ll cover the importance of thorough data analysis, recognizing and overcoming biases and incorporating feedback loops to refine strategies — ensuring each campaign builds on the last.

Campaign 131

Campaign Launch Strategic planning Strategize 131

Search Engine Land

JULY 17, 2024

Have you ever found yourself in one of the following situations? A stakeholder asks you the exact date that you adjusted the Target ROAS for a specific campaign, and you have to comb through the Change History to track it down. You consistently miss campaign launch deadlines, and you’re not sure why.

Campaign 68

Campaign Manufacturing Represent Follow-up 68

Heinz Marketing

AUGUST 9, 2024

These insights enable you to create highly targeted marketing campaigns that resonate with your audience. How you can start leveraging AI Predictive Analytics: AI can predict future customer behaviors, allowing you to anticipate needs and respond proactively. Combine AI insights with human empathy to create meaningful connections.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Martech

MAY 8, 2025

Platforms like Salesforce offer structured ways to track campaigns, but turning data into clarity for most teams remains a challenge. Take Salesforce, for example, where campaigns are flexible, customizable data objects. Email: Business email address Sign me up! Real-world customer journeys don’t follow a straight line.

Campaign 85

Campaign Angle CRM Strategize 85

Search Engine Land

SEPTEMBER 16, 2024

If you use display campaigns correctly, they can be profitable. The problem is that most people use them wrong, turn them off and then claim that “display campaigns don’t work.” This guide will show you how to use display campaigns correctly in all stages of the funnel to make them profitable. One of the most profitable options.

Campaign 77

Campaign Gaming Conversion CRM 77

Search Engine Land

AUGUST 14, 2024

Digital advertising has evolved quite a bit since I started working in paid media. If you haven’t been keeping up with the role of automation and AI in lead gen advertising, this article includes advice and experiences on: Managing your ad strategy. AI tools to help you level up fast. Campaign tweaks and structure.

CRM 116

CRM Campaign Niche Negotiate 116

Martech

AUGUST 14, 2024

At the start of the year, Yahoo and Google issued new rules for bulk email senders. Build up your sender reputation To ensure deliverability, bulk email senders must authenticate emails using Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM) and Domain-based Message Authentication, Reporting and Conformance (DMARC). “The

Campaign 126

Campaign Start-ups Follow-up Customers 126

Martech

JULY 12, 2024

states are following in Europe’s footsteps by enacting similar restrictions on data collection and usage. Since the California Consumer Privacy Act (CCPA) took effect in 2018, 15 states have established their own privacy regulations , with more expected to follow. In the U.S.,

Campaign 118

Campaign Appointment Government Legal 118

Martech

OCTOBER 1, 2024

When you combine natural language with the ability to process data — both structured and unstructured — the capabilities start to open up even further. The first file had CRM contacts in the following format: Sample data set generated from ChatGPT. This is a continuation of the no-code trend that lowers barriers to adoption.

Construction 125

Construction CRM Contact Follow-up 125

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Instead, set up a sequence to do it for you, making sure people don’t forget about your event and increasing attendance. Example: Start with an initial invite highlighting what they’ll learn and why it’s worth their time.

Appointment 125

Appointment Follow-up Contact Start-ups 125

Martech

AUGUST 8, 2024

Thanks to a fairly ambiguous Google statement that seeks to “ elevate user choice ,” it looks like we’ll soon see a combination of cookie-less and cookie-dependent solutions — although how that will work out in practical terms is still up in the air. Up to 67% of U.S. Start by identifying your goals (e.g.,

Customer Relationship Management 129

Customer Relationship Management Campaign Relationship Management Lead generation 129

Salesforce

MAY 20, 2025

Even if youve spent hundreds of hours building out your current email campaigns, do you know what to do when your company decides to enter into a new country/region? You need to be up to speed on international email sending. Austria Similar to Germany, Austria follows a strict interpretation of consent.

Campaign 72

Campaign Legal Territory Government 72

Martech

SEPTEMBER 4, 2024

First, I generated fake user data for a B2B SaaS platform and ran campaigns across organic social, paid media and owned content. By simulating customer touchpoints like demo requests, webinar sign-ups and content downloads, I aimed to see how a CDP could improve marketing efficiency and drive sales. We will create fake user data.

SQL 125

SQL Healthcare Finance Campaign 125

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

Non-Profits 123

Non-Profits Real Estate Launch Campaign 123

Martech

JANUARY 8, 2025

Because no one knows whos supposed to follow up, the lead just sits there. Set up rules so leads are routed to the right person immediately based on location, deal size, product interest or any other criteria that make sense for your business. Running a campaign targeting enterprise clients? But then silence.

CRM 128

CRM Follow-up Sales Prospecting 128

Martech

JULY 22, 2024

I follow it up with, “Give numbers meaning by putting them into context.” We just got an ROI of 15% on our last marketing campaign.” What if previous campaigns over the past two years averaged a 25% ROI? What if previous campaigns over the past two years averaged a 25% ROI? This company started in the mid-1920s.

Campaign 127

Campaign Manufacturing Technique Presentation 127

ClickFunnels

JANUARY 27, 2023

The post Email Marketing For Doctors – Creating A Winning Campaign appeared first on ClickFunnels. Today we are going to discuss how to build an email list and monetize it with winning email marketing campaigns. Please consult a lawyer before you start implementing the advice in this article. “My teeth look that yellow?”

Campaign 208

Campaign Appointment Cross-sell Pitch 208

Martech

AUGUST 12, 2024

I approach product discovery as follows: Generation of an initial query. I start by creating a requirements narrative that is often a mix of use case information and features. With a list of vendors in hand, you can now ask the following questions: “Identify the platform (e.g., Review and Refine.

Meeting 137

Meeting Objectives and Key Results Sports Follow-up 137

Martech

AUGUST 19, 2024

Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B 122

B2B Objectives and Key Results Campaign Contact 122

Martech

DECEMBER 12, 2024

Dig deeper: What is mobile marketing: A guide for marketers Do the groundwork first Youre probably already using email pop-ups on your brand’s website to collect the addresses of new visitors. I recommend marking the phone number field as optional and including it on the front page of your pop-up.

A/B testing 119

A/B testing Campaign Legal Launch 119

Martech

AUGUST 13, 2024

Let’s start with the basics. These are quantitative evaluations that allow organizations to accurately follow the steps made toward specific objectives. Begin by evaluating your strategic objectives through the lens of data, considering the following questions: 1. What type of data does your organization gather?

Objectives and Key Results 117

Objectives and Key Results Strategize Follow-up Technology 117

Martech

AUGUST 26, 2024

With a data warehouse, you can gain valuable insights into customer behavior, campaign performance, and overall marketing effectiveness. Marketing automation: Marketing automation platforms streamline and automate repetitive marketing tasks, such as email campaigns, lead nurturing, and social media scheduling.

B2B 122

B2B Target audience/market Campaign Technology 122

Martech

JULY 10, 2024

During the social era’s boom, these clients insisted on seeing a direct sale or a direct conversion to find value in social media campaigns. Start with strategy The golden rule for establishing AI success metrics is to start with developing a clear strategy. Email: Business email address Sign up now Processing.

Clients 134

Clients Strategize Launch Technology 134

Martech

OCTOBER 1, 2024

Campaign structures like Google’s Performance Max (PMax), Meta’s Advantage+ Shopping, Amazon’s Performance+ and TikTok’s Smart Performance Campaigns promise efficiency through automation and artificial AI. Meta followed suit in 2022 with its Advantage+ Shopping Campaigns.

Retail 128

Retail Campaign Drivers/motivators Launch 128

Martech

AUGUST 12, 2024

website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. Data quality and governance: Ensure the data collected is accurate, up-to-date, and compliant with regulations (e.g., This helps in crafting targeted campaigns that guide customers through their lifecycle stages.

Customers 120

Customers A/B testing B2C Cross-sell 120

Martech

JULY 24, 2024

Coca Gauff and Little Simz in a recent Bose campaign. Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams. Image: Bose. In the U.S.,

Sports 122

Sports Gambling Entertainment Hospitality 122

ClickFunnels

MAY 15, 2025

If you’ve ever browsed the internet, you’ve probably come across a page that asks you to sign up for something like a free eBook, exclusive content, or a special discount code in exchange for your email address. Creates Targeted Marketing Campaigns 3. It might say “Get Your Free Guide” or “Sign Up Now.” What Is a Squeeze Page?

Campaign 130

Campaign Promote Start-ups Follow-up 130

Martech

AUGUST 8, 2024

Unsure of what to choose, a personal shopper comes up to you. With the backbone of a robust Customer-Led Marketing platform part of the science behind the magic is AI-enabled marketing and generative AI (genAI), which empower marketers to do the following: Gain strategic insights. Automate high-performing campaigns.

Retail 122

Retail Campaign Follow-up Strategize 122

Martech

AUGUST 15, 2024

The merging of roles will most likely follow the trajectory set by technology. For example, Lacy and John know the editorial and brand standards and ensure that they are followed. Marketers move from creating art, copy, or campaigns from scratch to creating prompts and automations. Notice, too, the less visible steps.

Pipeline 128

Pipeline Follow-up Technology Technology 128

Martech

AUGUST 21, 2024

Let’s start with what martech tool management isn’t: It isn’t about technical setup or programming, and doesn’t require certifications or deep technical knowledge. Marketers should know how to do the following with each tool in the martech stack. Email: Business email address Sign me up! Processing.

Consult 117

Consult Technology Technology Campaign 117

Martech

DECEMBER 23, 2024

Case studies on successful campaigns: Articles that detail real-world examples of successful marketing campaigns, including the strategies used, challenges faced, and measurable outcomes, are highly valuable. Here are a few types of articles that would catch my attention in a cold email: 1.

B2B 113

B2B CTR Click Through Rate Strategic planning 113

Salesforce

AUGUST 29, 2024

Even though you’re trying to speak more to executives and decision-makers instead of the general public, you don’t always need to take a buttoned-up approach to your social marketing. According to research by Wpromote, 60% of B2B marketers polled in 2023 said that social media was the most effective channel for revenue — up from 50% in 2022.

B2B 109

B2B Legal Entertainment Follow-up 109

Martech

MARCH 12, 2025

This automation is activated immediately after a user submits a sign-up form or interacts meaningfully with your brand. Send instantly upon sign-up. Educational resources such as quick-start guides or how-to videos. Immediate follow-up captures customers while interest and intent remain high. 60 or 90 days).

High impact 116

High impact Click Through Rate Non-Profits Promote 116