ClickFunnels

OCTOBER 21, 2021

The post 11 Lead Generation Campaign Examples That Work Very Well appeared first on ClickFunnels. And what better way to learn lead generation than by analyzing examples of past successful lead-gen campaigns? Just one question: which campaign will help your business generate leads? That’s what we’ll do here! There you have it!

Lead generation 258

Lead generation Campaign Referrals Niche 258

Martech

AUGUST 1, 2024

But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. Fully written email campaigns. Subject Line: Discover the Game-Changer: Our New Pickleball Paddle! Subject line generation. You be the judge!

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Campaign Launch Gaming Sports 133

ClickFunnels

OCTOBER 27, 2021

The post The Ultimate Sales Funnel Creator – How Clickfunnels Changes The Game appeared first on ClickFunnels. That’s why we made sure that our users could easily create their own email marketing campaigns to follow up with leads. Your sales funnel is the foundation of your business. But there are so many options out there.

Gaming 239

Gaming Commission Sales X-functional 239

Martech

MARCH 24, 2025

Marketers everywhere are evaluating whether AI-powered tools can genuinely improve their campaigns, streamline their workflows and drive better results or if theyre just expensive add-ons with little impact. Hype or game-changer? Better customer insights that allow for more relevant and engaging campaigns.

Gaming 113

Gaming A/B testing Campaign CRM 113

Martech

SEPTEMBER 5, 2024

On Tuesday, the Wall Street Journal reported that many games don’t work on the company’s new Copilot+ PCs. The computers, which debuted in May, use Qualcomm chips which have a different architecture than the industry-standard Intel x86 — which most games are designed for. I mean, who uses computers to play games anymore?

Retail 110

Retail Gaming Campaign Engineering 110

Martech

OCTOBER 16, 2024

To bridge this gap, marketers must embrace AI and machine learning to gain a full picture of how their campaigns drive both clicks and in-store purchases, unlocking a deeper understanding of true ROI. How do historical campaign trends inform future strategies? How can we optimize in-flight, not after the fact?

Retail 122

Retail Campaign Technology Technology 122

Martech

JULY 17, 2024

The bright and vibrant displays of DOOH screens stand out even more against the backdrop of sunny days, this increased visibility can lead to higher recall rates and a greater impact on advertising campaigns. Beverage brands have campaigns set to activate only when temperatures are above a certain point.

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Campaign Retail Gaming Promote 119

Martech

NOVEMBER 1, 2024

Unlike many vendors, Pega has been in the AI game for a long time, at least since its acquisition of Chordiant in 2010. Pre-defined templates for the creation of outbound marketing messages and access full campaign views from a dedicated landing page. The enhancements are available immediately for Pega Cloud clients. Why we care.

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Campaign CRM Gaming Service 139

Martech

JULY 24, 2024

Coca Gauff and Little Simz in a recent Bose campaign. Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams. Image: Bose. In the U.S.,

Sports 117

Sports Gambling Entertainment Hospitality 117

Search Engine Land

SEPTEMBER 12, 2023

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Data team collaboration As PPC campaigns become more first-party data-driven, the partnership between PPC managers and data teams is becoming increasingly important. This evolution is exciting!

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Account management Gaming A/B testing Campaign 132

Martech

OCTOBER 21, 2024

Here’s your roster: Field marketing : Your ground game experts who know local dynamics. The key is getting everyone in the game early so that every part of your strategy is airtight. Early audience mapping ensures targeted marketing campaigns and content tracks that resonate with every group. Processing.

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Strategize Angle Territory Sports 116

Martech

SEPTEMBER 6, 2024

This convergence is going to open entirely new possibilities for creative campaigns. Think of crafting thousands of variations of an email campaign, each perfectly tuned to its recipient’s preferences and behavior. It is crucial to be transparent about AI usage and ensure fairness in our AI-powered campaigns.

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Negotiate Campaign Strategic planning Start-ups 129

Search Engine Land

FEBRUARY 9, 2024

Google Ads is updating its gambling and games policy U.S. Advertisers who want to run sports betting ads should apply for certification, without it, promoting their campaigns will not be possible. Advertisers who want to run sports betting ads should apply for certification, without it, promoting their campaigns will not be possible.

Gambling 114

Gambling Gaming Sports Promote 114

Martech

JANUARY 3, 2025

The exclusive NFL stream on Netflix this Christmas averaged over 30 million viewers for each game in the double-header. The top game of the previous years Christmas triple-header averaged 29 million and change on CBS.) These innovations unlock smarter, safer, and more measurable campaigns that deliver greater results.

Sports 117

Sports Appointment Entertainment Gaming 117

Martech

APRIL 9, 2025

However, the real game-changer for go-to-market (GTM) strategies is process-driven automation. This acceleration means that when traditional teams manually execute their campaigns, AI-powered competitors will have already optimized, iterated and scaled, outpacing them in market agility and efficiency. Processing.

GTM 129

GTM Strategic planning Strategize B2B 129

Search Engine Land

AUGUST 14, 2024

Interestingly enough, sometimes you can have a bigger impact on campaign performance by focusing on things that are not in the ad account: Landing page optimization. Campaign tweaks and structure. For example, I like to keep things simple when starting a new campaign or account. Copy and creative. Sales process.

CRM 116

CRM Campaign Niche Negotiate 116

Salesforce

AUGUST 8, 2024

Why “batch and blast” email marketing doesn’t work anymore How generative AI helps with personalized email marketing 5 strategies to build personalized email marketing campaigns How Salesforce Marketing Cloud helps with personalized email marketing What is personalized email marketing?

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Martech

OCTOBER 18, 2023

It provides a lens through which we can observe the efficacy of each channel in our marketing ecosystems, giving us further insight into which channel is to thank (or blame) for campaign results. Think of it as a scoreboard in a basketball game, showing how many points each team has scored. Cost per acquisition (CPA). A/B testing.

Campaign 127

Campaign A/B testing Conversion CRM 127

Martech

FEBRUARY 3, 2025

A brief history of Super Bowl advertising Super Bowl advertising has evolved significantly since the first game in 1967. By the 1980s and 1990s, brands began to recognize the Super Bowl as a prime opportunity to reach a massive audience, leading to more elaborate and memorable campaigns. million in 2005.

Entertainment 114

Entertainment Price Gaming Campaign 114

Martech

MARCH 12, 2025

Strategic financial partnerships can provide clarity if you’re struggling with limited financial visibility knowing which campaigns generate leads but not how they translate to actual profitability. brands earned over half a billion dollars in earned media value through TikTok influencer campaigns last year. Leading U.S.

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Strategic partnership Strategize Finance B2B 112

Martech

APRIL 1, 2024

Left to right: Jayson Dubin, CEO, Playwire; Julie Piskin, head of global partner program, Roblox; Pete Basgen, director and global lead, gaming & esports, Wavemaker; Paul Chenier, EVP global sales, Playwire at IAB PlayFronts. Gaming is entertainment- plus.” The way these consumers play games and engage with brands is widely varied.

Gaming 112

Gaming Entertainment Start-ups Campaign 112

Martech

NOVEMBER 8, 2024

As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. Buying committee exploration: Are your marketing campaigns targeting the right people? For brand consideration, use video view campaigns. in 2024.

B2B 126

B2B Objectives and Key Results Cross-sell B2C 126

Martech

JULY 16, 2024

This involves setting specific, measurable, achievable, relevant and time-bound (SMART) goals for every campaign and activity. Tailoring metrics to specific marketing activities ensures that the unique goals of each campaign are accurately measured. MOFU activities are the hardest to develop metrics for.

Finance 124

Finance Non-Profits Click Through Rate Strategize 124

Martech

JULY 18, 2024

Predicting the future is a rube’s game and AI is no exception. It analyzes historical performance data, current market conditions and campaign objectives to make real-time bidding decisions. The system aims to optimize ad placements, improve targeting, and enhance campaign performance.

Campaign 115

Campaign Represent Gaming Follow-up 115

Veloxy

AUGUST 29, 2023

You can do more research on what people in that age group are interested in and then try to center your marketing campaign around those interests. For example, let’s say that you represent a sneaker company that wants to do a big marketing campaign that has a high-profile athlete in the middle of it. Do you need help with this?

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Represent Networking Gaming Real Estate 130

Martech

DECEMBER 4, 2024

From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget.

Objectives and Key Results 125

Objectives and Key Results Technology Technology High impact 125

Martech

DECEMBER 9, 2024

Hopefully, you have moved away from the quantity game of reach to the quality game of resonance. Human connection is what make campaigns resonate and drive action something genAI alone cannot achieve authentically or with trust. Sadly, there is too much generic, bland content. Executives may appreciate how genAI speeds up work.

A/B testing 117

A/B testing Gaming Drivers/motivators Technology 117

Martech

AUGUST 12, 2024

Is it just me, or were there more commercials than usual during these Olympic Games? The other half (with the same features) are positioning their product as a tool for campaign managers with capabilities (same set as the other group) applied specifically for optimizing campaign performance.

Meeting 135

Meeting Objectives and Key Results Sports Follow-up 135

Martech

NOVEMBER 27, 2024

Guess who else is playing this same game? Is it worth the expense and time of learning a new tool, or do we play the waiting game to see if our current platforms integrate the functionality? Dig deeper: How autonomous AI pipelines will transform marketing campaigns Email: Business email address Sign me up! see below).

B2C 124

B2C Launch Gaming B2B 124

Search Engine Land

AUGUST 5, 2024

Data plays a crucial role in understanding customer preferences and optimizing supply chains, as well as in managing reservations and marketing campaigns. PPC marketers, similarly, must use data to drive decisions while infusing creativity and personal insight into their campaigns.

Campaign 86

Campaign Strategize Account management Meeting 86

Salesforce

MAY 20, 2024

The team can connect with fans in new and innovative ways, from targeted email and digital marketing and great customer service, to get them ready for game day — all powered by Salesforce Einstein 1. For example, an ad for an away game in Chicago could be tailored to reach fans in that city.

Gaming 104

Gaming Sports Teamwork CRM 104

Search Engine Land

JULY 24, 2024

And doing it in a way that doesn’t rely on gimmicky shortcuts or gaming algo updates. I’m excited about our upcoming ‘big rock campaigns’ such as the ebook for marketing leaders, ‘Diary of a first-time CMO.’” These campaigns have traditionally been launched on social media and then promoted on paid.

Gaming 97

Gaming Campaign Referrals Growth 97

Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. More importantly, you must use the right tools to evaluate conversions. Same thing here).

A/B testing 96

A/B testing UX Campaign Conversion 96

Martech

DECEMBER 3, 2024

Gaming, for example, has grown significantly over the past decade, especially during the pandemic, and now reaches a wider audience. When paired with digital or audio campaigns, DOOH can boost awareness in environments where consumers focus more on brand messaging. Augmented reality (AR). Digital out-of-home (DOOH).

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Drivers/motivators Gaming Niche High impact 126

Martech

DECEMBER 11, 2024

This update may show that Google plans to use more video in search and other campaigns. It could open the door for broader experimentation and be a game changer for those struggling with click-through rates. This could change ad strategies for 2025.

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Click Through Rate Gaming Campaign Process 112

Martech

JULY 16, 2024

A well-designed and carefully calculated loyalty program can be a game changer for brands looking to maximize their return on investment through customer engagement. Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability. What makes a successful loyalty program?

Cross-sell 110

Cross-sell Drivers/motivators Strategize Promote 110

Salesforce

OCTOBER 21, 2024

Marketers also have to manage resources to make campaigns as efficient and successful as possible – all while engaging customers in ways that separate them from the competition. Marketing agents, which use data and AI to help create, manage and optimize campaigns. So what’s the solution for these issues?

Campaign 59

Campaign Launch SQL B2C 59