Search Engine Land

JANUARY 5, 2023

Microsoft has just announced Store Ads to promote desktop apps on Windows 10 and 11 devices on desktops. When you create the ad on the Microsoft Advertising Platform, you can see it in the Microsoft Store, allowing your customers to click, download, and then start using your app. Getting started with Microsoft Store Ads.

Promote 85

Promote Gaming Account management Represent 85

Search Engine Land

AUGUST 3, 2023

Brands interested in purchasing this ad space will be able to choose regions or specific stores in which to promote their campaigns. Expanding its ad offering even further, Walmart has revealed it is going to start playing 30-second audio ads over the store’s radio later this year. Why we care. SUBSCRIBE See terms.

Launch 91

Launch Territory Retail Campaign 91

Salesforce

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. That’s why marketers across industries are looking to marketing automation technologies to pick up the busywork and free up time for them to innovate. Our 6 Inspiring B2B Campaigns features in-depth profiles of companies across several industries.

Campaign 98

Campaign B2B Strategic partnership Healthcare 98

Search Engine Land

JANUARY 19, 2023

Google’s launch of Performance Max , a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy. However, PPC managers should consider the cost share for non-converting products, which can possibly be higher compared to standard Shopping campaigns.

Campaign 96

Campaign Retail Follow-up Represent 96

SaaStr

MAY 23, 2023

Whether you’re part of a startup ready to enter the market or working at an established business ready to launch a new product, it’s critical to understand how to approach your target audience. Ready to network, learn, and level up? And this starts with personal relationships. Get your tickets.

Launch 88

Launch Product Networking Niche 88

Veloxy

JUNE 7, 2021

Email marketing might be an effective way to promote your business. With that in mind, here are 25 of the best cold email subject lines for you to try in your next email campaign. The phrase “a personal note” conveys the sense of something essential and personal instead of promotional.

Launch 300

Launch Promote Technique Sports 300

Hubspot

APRIL 13, 2021

Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? Without promotion, you probably won't get any attendees because no one will know it's happening. While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not.

Promote 99

Promote Follow-up Campaign Start-ups 99

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care.

B2B 110

B2B Customers Teamwork Campaign 110

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. My answer to her also sums up why you should care about this article. It was a great question. Technology used.

Campaign 103

Campaign Gaming Education Technology 103

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? It starts with strategic actions, teamwork, and market understanding. What is a Product Launch? Congratulations!

Launch 59

Launch Negotiate Product GTM 59

Search Engine Land

NOVEMBER 22, 2023

Best practices for aligning your efforts with paid search, social, PR and other marketing initiatives leading up to opening day and beyond. Once the location’s details are live on the website, you can set up GBP next. Creating a post calendar that can be used to announce promotions or events leading up to the grand opening.

Niche 120

Niche Promote Campaign Launch 120

Search Engine Land

OCTOBER 23, 2023

These changes aim to save time and offer better control in managing automated campaigns. Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. Demand Gen Google replaced Discovery Ads with Demand Gen , and started rolling out the new product globally in October 2023.

E-commerce 126

E-commerce Launch Campaign Retail 126

Search Engine Land

FEBRUARY 1, 2024

Google launched substantial updates to asset management and creation for Responsive Search Ads (RSAs), including: The ability to display a single headline. Associate up to three headlines and two descriptions at campaign level. Campaign level update. Implement account-level automated assets. Why we care. Headline update.

Campaign 102

Campaign Launch Promote Start-ups 102

Salesforce

MARCH 7, 2024

By grouping your email list properly, you set yourself up for targeting the right people with the right content. Different segments might respond better to various tones, styles, or even promotional offers. There are a few different types of email segmentations to get familiar with as you get started. Let’s break it down.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Search Engine Land

FEBRUARY 15, 2024

Starting later this month, advertisers will be able to use Facebook and Instagram directly on desktop and mobile to access all the features available in the iOS apps for boosting content without paying Apple. This is a feature that allows business to quickly promote a piece of content without needing to set up a full campaign in Ads Manager.

Service 117

Service Promote Launch Campaign 117

Salesforce

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. How to get started with email marketing 50 ways to send better emails How do you get readers to click and read your emails? The answer is easy if you take it logically, with these best practices.

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Search Engine Land

APRIL 22, 2024

A quick warning before we jump in If you are launching a new site design with the rebrand, you’re in for a longer time to recover, if you recover at all. Now, they evaluate how it stacks up to other pages in their indexes. Avoid rebranding and launching a new website design simultaneously. Where does the traffic drop come from?

Launch 112

Launch Engineering Cross-sell Trust 112

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. That rarely happens. Why the discrepancy?

Launch 110

Launch Product Campaign Cold Call 110

Search Engine Land

SEPTEMBER 29, 2023

These consumerist holidays are huge opportunities for businesses to rack up sales, so it’s important to be prepared. Having a well-built paid search strategy is critical for most growing businesses but can be a fantastic way to boost sales during key times of the year with promotions. You then need to create your ad.

Promote 106

Promote Campaign Sales Start-ups 106

Martech

APRIL 19, 2024

Understand local vs. national campaigns Local advertising differs from national campaigns in several ways: Audience specificity: By zooming in on precise geographic areas, brands can tailor messaging to align with local communities’ customs, preferences and nuances. Seasonal trends impact consumer behavior. New competitors.

Retail 102

Retail Campaign Strategize Strategic planning 102

Hubspot

FEBRUARY 12, 2020

If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action. 9 Effective Valentine's Day Marketing Campaigns. This campaign is pretty cheeky. whatever) that Valentine's Day instills in people. Pun totally intended. Love is in the air.

Campaign 101

Campaign Transportation Drivers/motivators Promote 101

Hubspot

MARCH 6, 2017

The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. In-display YouTube ads show up on the YouTube homepage, search results pages, and as related videos on YouTube video watch pages. How to Set Up & Launch a YouTube Video Advertising Campaign. Campaign Type.

Campaign 101

Campaign Launch Networking Real Estate 101

Hubspot

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful? Why waste time starting from scratch? Internal Product Launch Email. Subject Line and Preview Test.

Launch 92

Launch Product Contact Follow-up 92

ClickFunnels

AUGUST 24, 2021

Want to take your mobile advertising campaigns to the next level? Warning: Only Scale Your Mobile Advertising Campaigns Once You Know That They Work! That’s why when you are designing a mobile advertising campaign, you need to come up with a way to circumvent banner blindness and grab the potential customer’s attention.

Promote 242

Promote Campaign Presentation Start-ups 242

Search Engine Land

JULY 6, 2023

So much so, T witter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal presentation. Companies to sign up within minutes of its launch include Netflix, HBO and Billboard. Users can also tip people or publications.

Gambling 97

Gambling Launch Networking Promote 97

Hubspot

APRIL 23, 2020

Acquisition marketing campaigns are critical to bring in new customers and revenue. At HubSpot, we run these campaigns quarterly. I wrote this post to share with you how we crafted our latest acquisition campaign to hit and exceed our acquisition targets. Establishing the Campaign. So, we brought in the humans.

Campaign 98

Campaign Promote Strategic planning Follow-up 98

Heinz Marketing

AUGUST 20, 2019

Lately I have developed and launched quite a few LinkedIn Sponsored Content campaigns, so I thought “Why not write a blog post about it?” I’m not going to walk through step by step on how to set up a campaign because I think most people know how to do that and if not, here’s a YouTube video on how to get started.

Campaign 68

Campaign Lead generation Launch Promote 68

Search Engine Land

DECEMBER 26, 2022

The digital marketing world was inundated with a new Chief twit, old platforms making comebacks (enter Microsoft), and more campaign automation features then we really care for. Speaking of TikTok, in an effort to play nice, the social media platform banned political fundraising and started requiring accounts that belong to U.S.

Launch 102

Launch Campaign Promote Government 102

ClickFunnels

AUGUST 2, 2021

You need to be able to effectively promote your products online if you want your company to thrive in today’s fiercely competitive marketplace. In this step-by-step guide, we will show you how to get started with digital marketing. Create marketing campaigns that truly resonate with your dream customers. Continue reading….

Niche 290

Niche Follow-up Up-sell Start-ups 290

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. A month later, YouTube stepped up its tactics to stop its users from installing ad blocked by disabling videos.

Retail 124

Retail X-functional Launch Non-Profits 124

ClickFunnels

DECEMBER 4, 2022

Table of Contents: #1 Choose the Right Software #2 Create a Lead Magnet #3 Use Email Pop-Ups #4 Send Automated Abandoned Cart Emails #5 Send Personalized Product Recommendation Emails #6 Send Time-Sensitive Broadcast Emails #7 Build a Lead Generation Funnel Bonus Tip: Make Sure That Your Emails Look Good! Welcome emails. Winback emails.

Niche 130

Niche Pitch Lead generation Promote 130

ClickFunnels

SEPTEMBER 29, 2022

Note that you should start by targeting a small niche even if you believe that your product or service could have a much wider appeal. For example: When Facebook launched in 2004, the company started by targeting Harvard students, then expanded to other Ivy League universities, then to most universities in the United States and Canada.

Launch 130

Launch Cross-sell Objectives and Key Results Niche 130

Veloxy

NOVEMBER 29, 2022

Let’s get started! Send Drip Campaigns. city or town) Write 3 to 5 emails informing them you’ll be in town soon to offer value Launch a drip campaign that delivers the emails every 5 days Repeat Steps 1 – 3 for leads and customers Don’t be surprised when your calendar gets filled up prior to your departure.

Territory 246

Territory CRM Sales Contact 246

ClickFunnels

AUGUST 21, 2022

And that starts with driving traffic from this social media platform to your own website. Table of Contents: #1 Feature Your Lead Magnet Landing Page in Your Instagram Bio #2 Promote Your Lead Magnet on Your Instagram Profile #3 Partner With Instagram Influencers! Which one should you promote in your Instagram bio?

Niche 148

Niche Promote Follow-up Up-sell 148

Search Engine Land

OCTOBER 25, 2022

Advertisers will be able to use connected TV campaigns to target viewers across YouTube and “most” other connected TV apps. Advertisers will be able to reuse audiences across campaigns. When you build an audience to use in a campaign, Google Ads will save it so you can use it again in a future campaign.

E-commerce 95

E-commerce Launch Campaign Retail 95

ClickFunnels

OCTOBER 24, 2021

So what happens is that the potential customer arrives on your website and starts randomly clicking around. The reason why the Value Ladder sales funnel works so well is that it allows you to: Start the relationship with the potential customer by offering free value. You might also want to start optimizing your sales funnel.

Lead generation 246

Lead generation Real Estate Niche Promote 246

Salesforce

NOVEMBER 16, 2023

Turn brand advocates into sellers Learn how you can quickly launch referral marketing promotions across the full customer journey. Both the referrer (the advocate) and the new customer get rewarded if the promotion actions happen. Chances are you’ve come across referral marketing promotions for years.

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Referrals E-commerce Promote CRM 124