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? Bullseye Product Launches: Tactical Tips From Expert Operators to Nail Your Next Launch

Sales Hacker

Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. On the menu: less ‘obvious’ tactical tips on how these experts have aced the art of nailing a product launch – from pre-launch, to launch-day, to post-launch.

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Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. Formulate 10 engaging over-arching campaign ideas to promote Indoor Plant Month: Answer: Certainly! I am trained with Search Engine Land content.

Promote 103
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TikTok launches AI-powered creative assistant to streamline ad creation process

Search Engine Land

TikTok has launched a new AI-powered tool to help advertisers create more effective campaigns. Start using the new feature by inputting prompts , such as the following: “I am new to creating videos on TikTok. What are some best practices I need to know before starting?” Why we care.

Launch 120
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New Microsoft Store Ads promote desktop apps on Windows devices

Search Engine Land

Microsoft has just announced Store Ads to promote desktop apps on Windows 10 and 11 devices on desktops. When you create the ad on the Microsoft Advertising Platform, you can see it in the Microsoft Store, allowing your customers to click, download, and then start using your app. Getting started with Microsoft Store Ads.

Promote 82
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The 4 steps you must take before launching your product

Martech

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. There are two things to do before starting this process. Most importantly, it creates a foundation for trust to start being built. Nail your value proposition. Get MarTech! In your inbox.

Launch 105
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Walmart is launching targeted in-store ads at its checkouts

Search Engine Land

Brands interested in purchasing this ad space will be able to choose regions or specific stores in which to promote their campaigns. Expanding its ad offering even further, Walmart has revealed it is going to start playing 30-second audio ads over the store’s radio later this year. Why we care.

Launch 89
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15 Ideas to Promote Your Next Event

Hubspot

Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? Without promotion, you probably won't get any attendees because no one will know it's happening. While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not.

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