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The Best Lead Generation Software Options For Your Business

ClickFunnels

Collect email addresses (either via native email marketing functionality or via a third-party integration). There are a ton of lead generation apps out there that do not offer the full functionality required to build a lead generation funnel. Instead, they focus on just one element of it, e.g. landing pages, pop-ups, etc.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. A month later, YouTube stepped up its tactics to stop its users from installing ad blocked by disabling videos.

Retail 123
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The Ultimate Sales Funnel Creator – How Clickfunnels Changes The Game

ClickFunnels

Our co-founders Russell Brunson and Todd Dickerson had each spent a decade selling online via sales funnels prior to launching ClickFunnels in 2014. Today, seven years since the launch, the company is generating over $100M in annual revenue and has 105,000+ active customers. We start by asking you what your goal is: Collecting emails?

Gaming 239
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Top 10 Mistakes In 10 Years From Gainsight CEO Nick Mehta

SaaStr

I wrote up a document of what I expect from our leaders, in extreme detail. Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get.

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Facebook Launches Sponsored Results: PPC Ads in Facebook Search

Hubspot

Today, Facebook has officially launched its own version of PPC search ads, called Sponsored Results. While Facebook hasn't yet made any public mention of the launch, the social network did send announcements to some marketers today officially mentioning the release of the new advertising feature, according to TechCrunch.

Launch 73
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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

You’ll end up chasing false-positive click-to-install metrics that don’t improve conversion rate optimization. Doing so helps to level up your UX and build personalized, tailored journeys. The answers to these questions will help you build, promote, and optimize an app that becomes integral to users’ daily lives.

UX 121
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How to Attract New Customers and Drive More Sales with TikTok Marketing

ConversionXL

The benefits of TikTok for ecommerce brands don’t start and end with a sale. Rather, it is an infinite loop with no start or end point, and it empowers brands to establish more meaningful relationships with consumers that result in communities of brand loyalists, repeat purchases, and greater spending. TikTok users spent $2.5

Customers 115