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Marketo’s August releases: A manager’s guide

Martech

Marketo introduced productivity, user experience and permission control features last month. Bottom line: Legitimate users can log in, make purchases, view pages or create accounts. Fake users will be blocked. Advanced calendar routing rules are aimed at improving user experience. Here’s the TL;DR.

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This day in search marketing history: January 20

Search Engine Land

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. He also added “for SEO” to the title of his post. Martin Luther King, Jr.

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How to Build a Beloved Product Without Email Marketing

ConversionXL

But when we took a closer look, we discovered that, even if we scaled our email campaigns, the users who received our emails represented a measly 1% of our overall revenue. We launched our second campaign a week later, and the story got worse. Run user tests on HotJar . Email blindness was setting in.

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How Facebook Ads Have Evolved [+What This Means for Marketers]

Hubspot

Roughly two months after Mark Zuckerberg and Eduardo Saverin launched Facebook in February 2004, the two took some minor steps to monetize the platform — just enough for a small financial cushion to help while the company got off the ground. Still, the project represented a milestone in the history of Facebook advertising.

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This day in search marketing history: January 26

Search Engine Land

LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. AdGooroo Launches Competitive Insights For Local Paid Search 2016: The new tool provided keyword, ad copy and budget insights at a city level.

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The Complete Guide to Channel Sales

Salesforce

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. Here, a focus on operational excellence, efficiency, and user experience is particularly useful.

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17 Things We’ve Learned from Top Product Marketers

ConversionXL

Maya Shah-Ceccotti , senior product marketing manager at ScreenCloud, claims that marketers in the B2B space often neglect that end buyers are still humans who are only representing businesses. Kumar, a marketing professor at Georgia State University, claims that there’s an optimal pace of product launches for every brand.

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