ConversionXL

DECEMBER 11, 2018

Plenty of us have witnessed a marketing campaign gone wrong. I just remember thinking (as I gagged), “How did that actually make it to market?!”. Yet despite some major fails, marketing continues to be the differentiator that sets a brand apart within a crowded market. Look at Nike. Believe in something.

Campaign 134

Campaign A/B testing Drivers/motivators Launch 134

Search Engine Land

AUGUST 7, 2024

Dig deeper: 50% of product searches start on Amazon Ranking for branded search terms on Amazon Getting indexed is only the first step. Failure to do so could lead to your brand awareness efforts on other platforms inadvertently driving traffic to competing products on Amazon, further eroding your market share.

Campaign 95

Campaign Cross-sell Launch Up-sell 95

Martech

DECEMBER 19, 2024

Im using the STP framework Segmenting, Targeting and Positioning as a starting point. If you already have defined market segments, thats great. If you dont have clearly defined segments, you may want to check out my video on AI-enhanced market segmentation. Email: Business email address Sign me up! Processing.

Profit margin 114

Profit margin Clients Growth Technique 114

Search Engine Land

JULY 24, 2024

SEO s are literally unhappier , trying to keep up with unprecedented volatility, ever-expanding workloads and cascading internal expectations. I think we’re going to start seeing ‘SEO in context.’ Meaning, SEO in the context of content marketing or SEO in the context of brand marketing. Processing.

Gaming 97

Gaming Campaign Referrals Growth 97

Martech

JULY 26, 2024

These reports also highlight the main reasons for failure, such as ignoring the user and unclear goals, which make up 66% of the mentions. When we discuss “company value,” we’re not referring to ROMI or campaign ROI but to the total company value reported in annual reports. Email: Business email address Sign me up!

Pharmaceutical 115

Pharmaceutical CRM B2C Technology 115

Martech

APRIL 16, 2025

The three sessions were: Real-world marketers sharing real AI success stories with Kendall Davis, global head of display, Google; Channan Sawhney, global Amazon customer leader, Kenvue; and Sarah Weiss, vice president, head of marketing, Qvest. Email: Business email address Sign me up! Processing.

E-commerce 98

E-commerce Retail A/B testing Drivers/motivators 98

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. ” opens up multiple avenues for exploration.

Angle 129

Angle Objectives and Key Results Education Strategize 129

Hubspot

MAY 8, 2012

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why I came up with 10 instead. Why are these 10 marketing campaigns the best of all time? In fact, many of us (myself included) might not have even been alive when these campaigns first aired!

Campaign 78

Campaign Drivers/motivators Start-ups Product 78

Hubspot

AUGUST 31, 2015

So to ensure you're sending modern emails that warrant some of your recipient's precious time and attention, we've compiled a list of effective email examples to inspire your next campaign. And for help creating effective email marketing campaigns of your own, download our free guide here. 2) ModCloth. 3) Tory Burch.

Campaign 78

Campaign Promote Retail Follow-up 78

Heinz Marketing

JUNE 30, 2021

When drafting a go-to-market strategy, it’s helpful to start with guiding questions, like: What does an effective go-to-market strategy look like for our company? What are the key foundational elements that need to be established for our go-to-market strategy to be successful? Resource prioritization.

Go To Market 130

Go To Market GTM Follow-up Campaign 130

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. Even companies we''d never heard of created remarkable campaigns and took the spotlight.

Campaign 78

Campaign Entertainment Sports Promote 78

Martech

JANUARY 31, 2024

Predictive analytics provides a solid foundation for data-driven decision-making for marketing campaigns. But while most marketing leaders already use some form of predictive analytics, specifically predictive modeling, many still struggle to fully integrate it into their decisions. So, how can you get started?

Campaign 134

Campaign Start-ups Technique Technology 134

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

ConversionXL

SEPTEMBER 10, 2018

It’s clear from the 80+ answers that many things hold companies back, so consider these nine a starting point in your quest to improve your business. (As As I’m a marketer, these focus on a marketing approach.). The growth team should be made up of people across the company from all departments and seniority levels.

Growth 132

Growth Non-Profits Campaign Start-ups 132

ConversionXL

OCTOBER 7, 2021

which encourages people to sign up to its list for early access perks: Image source. This adds scarcity , which helps put gentle pressure on users to sign up. . Social proof can also be repurposed on social media to start building trust ahead of your product launch. You’ll experience a boost in sales and market presence.

Product 142

Product Minimum Viable Product Price Launch 142

ClickFunnels

JUNE 24, 2021

You would forget to follow up with both prospects and new leads, miss appointments with them, mix them up with someone else, etc. That’s why you should start by choosing a customer relationship management (CRM) software that meets your company’s needs best. You can start by: Checking their LinkedIn profile. Cold Email.

Prospecting 214

Prospecting Process Cold Call Customer Relationship Management 214

ConversionXL

NOVEMBER 28, 2018

Nonetheless, there are some amazing automation opportunities that make the life of Marketing Managers, CMOs, and PPC experts quicker and more efficient—especially for fast-growing companies that need to scale their campaigns. The algorithm that Google uses has not beat, in bulk, human-optimized campaigns that are running on manual CPC.

A/B testing 117

A/B testing Campaign Click Through Rate Start-ups 117

Salesforce

APRIL 29, 2025

Were going to cover what market penetration is, benefits, challenges, and how to calcuate your own strategy. What we’ll cover: What is market penetration? Market penetration vs. market share: Whats the difference? Focusing on these areas helps businesses grow and stay competitive in the market.

CRM 59

CRM Legal Promote Up-sell 59

Salesforce

MAY 2, 2025

Let’s explore how and why promotional pricing works, how to use promotional tactics in your pricing strategy, and how to measure your campaign’s success. With a promotion driving demand, clearing out old goods can make room for new ones and free up working capital. The discounts are steeper and not marketed in advance.

Promote 52

Promote Price Profit margin Objectives and Key Results 52

ConversionXL

FEBRUARY 3, 2022

When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. And fail fast.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Search Engine Land

JANUARY 10, 2023

However, the advice I usually start with is leaning into your data. Instead, you should: Dig into the various segments of your campaigns’ performance. Understand what devices, audiences, geos, times of day/days of week, and campaign types drive the most efficient performance. Questions such as “What’s the ROI?”

Sports 109

Sports Campaign Gaming Engineering 109

Sales Hacker

MARCH 4, 2025

It’s your host, Scott Barker, and we really appreciate you lending us your eardrums for the [00:03:00] next 45 minutes or an hour or so, uh, we have a fantastic guest lined up, I am joined by Jessica Gilmartin, Jessica, welcome, Jessica Gilmartin: Thank you very much. And when should companies start thinking about making that shift?

GTM 71

GTM X-functional Start-ups Campaign 71

Heinz Marketing

JUNE 15, 2023

But the more is more approach doesn’t work when other resources, like budget, dry up. That means marketing and sales teams have been sent back to the drawing board to re-evaluate their strategy, including redefining their ideal customer profile (ICPs) in order to improve efficiency. And it isn’t alone.

Drivers/motivators 105

Drivers/motivators Sales Campaign Start-ups 105

Search Engine Land

SEPTEMBER 11, 2023

Variability in sales value Before delving into the more technical requirements of value-based bidding, it might be useful to weigh up the size of the opportunity. Most campaign types require at least 15 conversions per campaign in the previous 30 days to run Target ROAS. Marketing Qualified Leads (MQLs). Form submissions.

Profit margin 134

Profit margin Objectives and Key Results Campaign B2C 134

Heinz Marketing

MAY 1, 2024

So, if you need to catch up and refresh a little, I recommend reading part one first, here. As a higher-level recap, marketing attribution serves as a compass that helps guide marketers through the complex landscape of touchpoints. Define Your Objectives Before you can get started it’s important you understand your goals.

Objectives and Key Results 109

Objectives and Key Results Customers Campaign Technique 109

Salesforce

DECEMBER 23, 2024

While these are often positioned as opposites B2B vs. B2C they share a similar focus on customer satisfaction and generating loyalty over time. B2C transactions make up hundreds of thousands of online marketplaces that sell a wealth of consumer goods that can often be delivered in days or even hours. Get started 3.

B2C 98

B2C Government Manufacturing Retail 98

Search Engine Land

MARCH 17, 2023

Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination 2019: McDonald’s campaign showed drivers in-car ads that mirrored billboards. Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users. billion to $3.7

A/B testing 113

A/B testing Engineering Launch Drivers/motivators 113

Search Engine Land

NOVEMBER 6, 2023

The campaigns are display-only (for now), but they still represent a huge opportunity for engagement. In this article, we’ll delve into setting up Amazon ads, their unique appeal in this privacy-first world, and the significant shifts they bring to ad channel strategies. Amazon provides an audience market share preview.

Lead generation 102

Lead generation Represent Campaign Legal 102

Pointclear

NOVEMBER 19, 2013

Campaigns flashed before our eyes, some even similar to our products. ? Market share gains of the clients under their watch, check. What is the follow-up rate on the leads we will generate?”. What is your market share percentage versus your competitor’s?”. When do we start?”. Branding check ?

Presentation 101

Presentation Account management CRM Quota 101

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. A month later, YouTube stepped up its tactics to stop its users from installing ad blocked by disabling videos.

Retail 116

Retail X-functional Launch Non-Profits 116

Martech

SEPTEMBER 22, 2021

retail alcohol sales shot up as much as 55%. Merchants must now try to keep as much of their newly gained customers but also focus on the traditional battleground: winning market share from competitors. But those syndicated audiences are just the start. Total pet industry revenue in 2020 hit a record $103.6

Non-Profits 109

Non-Profits Retail Campaign Market share 109

ConversionXL

MARCH 20, 2019

Ultimately, a successful ABM campaign needs to solve three problems. Deliver tailored marketing and sales messaging to those people. As Steve Watt details in his course on account-based marketing , a pilot program is an essential starting point for account-based marketing. Forrester’s market leaders.

Real Estate 117

Real Estate Contact B2B Campaign 117

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

X-functional 124

X-functional Customer Relationship Management CRM Relationship Management 124

ConversionXL

FEBRUARY 6, 2019

Spots the early signs of a pending transition to a new stage and suggests how your marketing campaigns should accommodate that change. The Introduction stage is when the product first comes to market. The answers help define which marketing messages and channels will be most influential. Maximize market share.

Product 124

Product Price Growth Campaign 124

Hubspot

AUGUST 27, 2020

If you’re wondering how often to calculate market penetration, a good rule of thumb is to calculate it after every marketing and sales campaign you run. This will highlight any changes in penetration — and, as a result, you’ll also have a better idea of the success of your campaign(s). Understanding Market Penetration.

Territory 101

Territory Campaign Growth Sports 101

Veloxy

JANUARY 23, 2024

This guide cuts through the jargon, outlining how field marketing works, why it’s critical for your brand, and the steps to deploy these strategies effectively. Grab a warm coffee or tea and let’s get started! As a field marketing organization, it is crucial to maintain this focus on the target audience.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Heinz Marketing

JUNE 30, 2020

Having personalized, relevant content that’s readily available for marketing, sales, and customer success to utilize throughout your customer journey gives your company a significant advantage over your competition. And in doing so, helps grow your market share as well as your thought leadership in your industry.

Campaign 105

Campaign Pipeline Engineering Prospecting 105