Martech

JANUARY 7, 2025

The initial agents created with Agentforce include: Campaign Optimizer, which manages and executes full campaign lifecycles. Merchant , which does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. The bots are customized using inexpensive, low-code tools.

Launch

Search Engine Land

AUGUST 12, 2024

Ad platforms heavily promote them and don’t require as much manual intervention. Testing manual vs. smart bidding To test these bidding strategies, you need to be able to control variables and have a risk-tolerant campaign. Initially, these campaigns often drove branded queries, sparking debates about their true value.

Objectives and Key Results

Martech

AUGUST 5, 2025

A new report suggests retail media networks (RMNs) need to evolve from platforms that push ads and pricing into content engines that influence how a new generation of consumers shops. Dig deeper: Retail media networks: What you need to know What could RMNs look like in the future? Email: See terms. appeared first on MarTech.

Retail

Hubspot

JULY 30, 2024

But it doesn’t matter how powerful the “hooks” are in your subject lines or how insightful or inspiring your body copy is: Your marketing campaign results will suffer if you don’t end your sales email with finesse and power. Uses a promotion code to track the event registration for attribution purposes. Sound familiar?

Closing

Salesforce

JUNE 17, 2025

We had a fun and fulfilling two days of learning and networking. We wanted you to leave Connections with a strong understanding of AI agents, what’s needed to build a data foundation , how to use data and AI to create and optimize campaigns, and the tools to train your teams. Another Connections in the books!

Campaign

Search Engine Land

JULY 24, 2024

I’m excited about our upcoming ‘big rock campaigns’ such as the ebook for marketing leaders, ‘Diary of a first-time CMO.’” These campaigns have traditionally been launched on social media and then promoted on paid. Kisielewska added: “I expect a greater overlap of SEO with paid, social and email channels to fuel growth in 2025.

Gaming

Salesforce

JULY 24, 2025

At that time, Alicia had just been promoted to Business Development Representative, and her journey was only beginning. Business Development Representative (BDR) : I owned the outbound strategy, built tailored outreach campaigns, and collaborated with AEs. A lot can change in a year, especially for Alicia. Don’t overthink it.

Cold Call

Highspot

FEBRUARY 20, 2025

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. Drive Business Growth with Partner Networks Your resellers, channel partners, and distributors are just as important to GTM success as your sales force.

Product

RingDNA

MARCH 26, 2025

If you’re not active on LinkedIn, you’re missing out on one of the most powerful tools for driving brand awareness, building credibility, and expanding your network. “75% Reach out to your first-degree network and make sure that they know what you do. It’s where thought leadership happens. Source: Gartner ​.

Closing

Martech

JANUARY 7, 2025

Automation of marketing campaigns: Develop and execute automated marketing campaigns (e.g., Marketing and promotion: Develop a marketing plan to promote the event. This includes creating promotional materials, using email marketing, social media, and our website to reach customers and prospects.

B2B

Martech

MARCH 26, 2025

They will also promote the survey and the webinar about it. These steps ensure credible data and create a network to amplify your event. You’ll promote it, and your partners will, too, because they’ll want to get the research out. Run social media campaigns featuring qualitative survey responses.

Launch

Martech

DECEMBER 9, 2024

Workshops and meetups: Look for local workshops or meetups where you can learn from experienced videographers and network with fellow creators. Hashtag campaigns: Create a unique hashtag to track submissions. Community forums: Engage with communities on Reddit (e.g., TikTok: Use trending sounds and challenges to reach a wider audience.

Retail

Hubspot

DECEMBER 11, 2024

Modern ML approaches include: Neural networks : Identifying hidden patterns in customer behavior. If were promoting a video for a seasonal campaign, like Black Friday, we create multiple outcome scenarios based on varying budget allocations, engagement levels, and ad placement strategies. Select your method.

Technique

SaaStr

JULY 7, 2025

120 industry average) Multi-touch campaigns : 80% higher close rates than single-channel approaches S-Tier Lead Quality Indicators: 40% higher lead scores compared to other B2B channels Diamond sponsors : 850-1,750+ qualified leads annually Exclusive summit access : Direct networking with billion-dollar company executives SaaStr is BACK! .”

Pipeline

SaaStr

JULY 14, 2025

.” Year-Round Elite Executive Access 5,000,000+ Monthly Touchpoints Across Executive-Focused Channels Our integrated ecosystem ensures continuous visibility among VP+ decision makers throughout their evaluation process: 🎧 #1 Executive B2B Podcast : 240,000+ monthly downloads Top 0.5% Stop settling for mixed audiences.

Relationship building

Sales Hacker

MAY 7, 2025

And so it’s about delivering like an end-to-end campaign. We launched an end-to-end campaign for the sales organization. So retention, churn, like on that campaign itself. So when we get together, we’re like, okay, let’s look at the market campaign metrics, right? You’ve launched some campaigns.

GTM

Martech

AUGUST 4, 2025

And like all social networks, engagement is the core signal. It promotes content that sparks conversation, earns reactions, or draws repeat views. Paid campaigns naturally take up more inventory. Prioritize educational, insightful, or behind-the-scenes posts over promotional messaging. What about company pages?

Click Through Rate

Sales Hacker

MAY 7, 2025

And so it’s about delivering like an end-to-end campaign. We launched an end-to-end campaign for the sales organization. So retention, churn, like on that campaign itself. So when we get together, we’re like, okay, let’s look at the market campaign metrics, right? You’ve launched some campaigns.

GTM

Salesforce

DECEMBER 20, 2024

Back to the top ) More Resources 5 Ways Agentforce Can Elevate Your Marketing Strategy 9 Ways AI and Agents Can Save Marketers Time, Money and Grief 8 Ways Marketing Agents Can Help You Build, Launch, and Track Campaigns Like Never Before Customer-Driven Relationships: How to Build Them in Today’s Agent-Driven Era 1.

Engineering

Hubspot

JANUARY 3, 2025

Another option is to offer coupons in exchange for emails (to send promotional emails). This provided us with case studies and testimonials and helped build a network of referrals. Then, you can enter them into your CRM and email marketing campaign to nurture them into scheduling a call or demo.

Networking

Martech

JULY 3, 2025

As third-party cookies disappear and data privacy tightens, the value of this first-party data from retail media networks (RMNs) has surged. Microsoft previously introduced a comparable solution with its Advertising Network for Retailers but sunset the program after struggling to build out the initial list of retailers participating.

Retail

Martech

JUNE 16, 2025

Too many marketers share posts that are too broad, too self-promotional or disconnected from what people care about. Focus on relevance, not reach Speak directly to your people. ” “What’s your go-to framework for campaign planning?” Activate your internal network Create content to share on your Slack channel.

CTR

Martech

JULY 18, 2025

X is ranked as the 11th or 12th most popular social network globally by monthly active users. Generally, the aim is to provide about 70% helpful or interesting content and 30% promotional. Build content around those questions and concerns—it’ll feel more relevant and can give you ideas for campaigns or lead gen.

B2B

Martech

JUNE 24, 2025

As brands chase precision and scale, retail media networks (RMNs) are stepping up with the data, formats and reach to deliver both. What began as a way to promote sponsored products on a retailer’s digital shelf has grown into a powerful and versatile media channel. This is a logical strategic extension for RMNs. Native placements.

Retail

Salesforce

NOVEMBER 25, 2024

So, how can you promote your products or services without spending a fortune? There are many free and effective ways to promote your business, increase brand awareness, and attract new customers. Propose mutually beneficial ideas : Offer something of value in exchange for their promotion, such as a free product or service.

Promote

Martech

MAY 12, 2025

Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience? For example, during the pre-purchase phase, affiliate partners can support your campaigns to: Draw consumers to your website. Increase brand loyalty through their ongoing promotion.

Retail

Salesforce

OCTOBER 29, 2024

It includes information such as purchase history, demographics, preferences, and engagement with marketing campaigns. For example, a marketer could use an operational customer profile to identify customers who have recently purchased a certain product and send them a targeted email promoting a complementary product.

Customers

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

Objectives and Key Results

Salesforce

JULY 28, 2025

Influencers: Use social media following and reach to promote brands, products, and ideas. This positions you as a business partner rather than just a promotional channel. Merchandising Merchandising is the art of positioning and promoting your offerings to meet customer needs and encourage purchases.

E-commerce

Martech

MARCH 31, 2025

Its a memory-driven feature that can feel tone-deaf or intrusive in a B2B networking context. Heres a bold call for the future: traditional CX metrics like net promoter scores might get sidelined for memory-driven experience scores, tracking how well a brand rekindles the past to lock in the future. That first purchase date?

B2C

Salesforce

APRIL 21, 2025

This page acts as a hub for your brand where you can share updates, engage with customers, and promote products or services. Events: Events feature helps promote upcoming activities such as workshops and product launches directly on the platform. Groups: Facebook Groups offer a way to build community around your business.

Promote

Martech

APRIL 17, 2025

CleverTap acquired rehook.ai, a startup offering promotions automation. This acquisition integrates promotions into CleverTaps customer retention platform, combining analytics and engagement. Landbase launched the Campaign Feed, an enhancement to its agentic AI platform for go-to-market operations.

E-commerce

Salesforce

APRIL 16, 2025

Optimize marketing campaigns by predicting which promotions will fuel conversions. How generative AI models work Generative AI uses deep learning techniques like neural networks to mimic human creativity. Take advantage of Salesforces support network to experiment with AI tools in a way that fits your business.

E-commerce

Salesforce

JUNE 2, 2025

While it can generate buzz and validate an idea, youll require a strong marketing campaign. Strong communication and networking open doors. What marketing strategies should I use to promote my business? print ads, radio, TV), and networking. What is the importance of networking in entrepreneurship?

Minimum Viable Product

Sales Hacker

APRIL 15, 2025

So let’s flip it, and that was one thing that really stood out to me in the book was that you did flip it and you’ve seen hundreds of campaigns and teams and actions. We all know from our personal lives that we notice ad campaigns from the thousands that we’re bombarded with every day. Why does it fail when it fails?

GTM

Salesforce

MARCH 31, 2025

The week typically includes activities such as networking opportunities, educational sessions, and award ceremonies to honor outstanding small businesses. You can network with other entrepreneurs, attend panel sessions, and interact with diverse business leaders, industry experts, and government officials. Let’s find out how.

A/B testing

Martech

APRIL 5, 2024

It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Over the last several years, many retailers have grown new revenue streams by standing up retail media networks (RMNs) for advertisers. Dig deeper: Why we care about retail media networks Data.

Networking