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Google’s Ads Data Hub: What you need to know

Search Engine Land

The Ads Data Hub is a centralized repository for all your marketing data, integrating information from: Your Google Ads account (including search, display, video and shopping campaigns). Advertisers can write SQL queries to analyze data, joining their first-party data with Google’s advertising data. Your Google Analytics account.

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How to use ChatGPT to simulate martech tools and marketing strategy

Martech

First, I generated fake user data for a B2B SaaS platform and ran campaigns across organic social, paid media and owned content. Create a sample marketing campaign and use the CDP to simulate scenarios. Please generate fake user data, create sample marketing campaigns and use the CDP to simulate scenarios.

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AI-powered martech news and releases: January 9

Martech

This new feature allows advertisers to generate SQL queries for their desired audience using natural language. TMP integrates media quality signals with in-flight optimization to help advertisers achieve better campaign outcomes. Creative Realities launched AdLogic CPM+TM, a campaign planning and management platform.

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The Ultimate Guide to Building a Lead List

Hubspot

I generated many of my own sales leads through cold-calling and networking. Improved Lead Nurturing Sales and marketing teams can use the information from your lead list to determine the kinds of campaign tactics each lead is added to, such as email newsletters or webinar invites.

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How to Choose the Right Forecasting Technique [+ Expert Insight and Data]

Hubspot

Modern ML approaches include: Neural networks : Identifying hidden patterns in customer behavior. If were promoting a video for a seasonal campaign, like Black Friday, we create multiple outcome scenarios based on varying budget allocations, engagement levels, and ad placement strategies. Seasonal Factor: 1.0 (non-seasonal)

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Amplitude brings marketing and product teams together in one platform

Martech

The new features include out-of-the-box marketing analytics, which leverage real-time dashboards tailored for marketers, with campaign insights, channel insights and ad performance analytics, without SQL or data setup. The result is a complete view of the customer journey from first click to long-term retention backed by data.

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Lytics adds cloud data connection feature to improve ad targeting

Martech

Customer data platform Lytics announced today that it’s offering a new tool that allows users to enhance their advertising campaigns via cloud data warehouses. The tool will let marketers generate customer audiences using a SQL query editor to better connect their campaigns.

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