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How to use AI to elevate social media campaigns

Search Engine Land

The results speak for themselves through boosted engagement, reduced costs, and streamlined operations. With the combination of storytelling and AI, they were able to create this visually pleasing campaign to tap into the consumers’ senses. One example is the makeup brand Sephora, which uses AI to improve the customer experience.

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What to do when your martech tools aren’t delivering results

Martech

Imagine this: You’re excitedly investing in these advanced tools, convinced they’re the key to transforming your marketing strategy. And let’s not forget the practicalities of user experience. The result? They’re the ones who can tweak, tailor and finesse these tools to drive real, tangible results.

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Local search in 2024: Key trends and tactics for marketers

Search Engine Land

Today, consumers are looking for more personalized experiences and relevant conversations across all touch points. Based on the searcher’s intent, search engines strive to surface results that will meet the searcher’s need – in other words, content that will engage them and provide a great experience.

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What to Look for in a Content Marketing Agency: Key Insights

Lead Fuze

To aid in making an informed decision that aligns with your specific needs and objectives, this blog post examines the key aspects to consider when choosing a content marketing agency. They also offer services like SEO optimization or social media management, essential for a successful content marketing campaign.

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Maximizing Salesforce ROI in 2023: Strategies and Metrics to Consider

Veloxy

In this blog post, we’ll dive into the importance of Salesforce ROI, the key factors affecting it, and the essential metrics to consider when measuring your CRM investment. Key Factors Affecting Salesforce ROI Several factors influence Salesforce ROI, including user adoption, data quality, customization and integration.

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How to create cross-functional SEO and PR teams for enterprises

Search Engine Land

While SEO, focused on shaping the customer experience, may overlook the human stories conveyed by PR. By harnessing the methodical prowess of SEO and the storytelling of PR, the enterprise can orchestrate an integrated marketing campaign that resonates in a way that influences behavior. Here’s how. Why integrate SEO and PR?

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How to Run a Successful Digital Marketing Agency: Key Strategies

Lead Fuze

Tracking Progress With Google Analytics Google Analytics is your go-to tool for monitoring traffic sources, user behavior, conversion rates, and other key performance indicators (KPIs). Here are some tips: Understand the importance of keyword research and use tools like Semrush or Moz Pro for effective results.