Salesforce

OCTOBER 11, 2024

In August 2024, I had the honor of presenting at the SANS Managing Human Risk Summit , where I shared insights on how organizations can use data-driven security awareness programs to influence behavior change and enhance their security. To maintain employee privacy, we use only aggregate data to develop our targeted campaigns.

Campaign 64

Campaign Intrinsic Education Trust 64

Martech

APRIL 11, 2025

gives marketers faster and more efficient tools for planning, creating and executing campaigns. Here’s what’s new: Visual Suite in One Design Visual Suite in One Design lets users create different marketing materials within a single design space, from presentations and documents to videos and websites. Visual Suite 2.0

Campaign 76

Campaign Objectives and Key Results Launch Trust 76

Martech

SEPTEMBER 5, 2024

Demos: See the software in action, usually with a product specialist and a seller present. For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. For non-branded campaigns, demos drove fewer conversions than trials per 1,000 impressions. Source: Mike Nierengarten.

B2B 130

B2B Non-Profits CTR Click Through Rate 130

Martech

SEPTEMBER 11, 2024

We did notice that email campaigns, unlike content syndication campaigns, led to spikes in web traffic. Understanding that preference could present an opportunity to do more with less. Over six months, tease the speakers, venue, attendees, presentation, etc. However, we didn’t find a consistent pattern.

B2B 137

B2B Campaign Represent Presentation 137

Martech

JULY 22, 2024

is a mantra I frequently use during presentations and keynote addresses. We just got an ROI of 15% on our last marketing campaign.” What if previous campaigns over the past two years averaged a 25% ROI? Then, the result of this campaign is not good. I follow it up with, “Give numbers meaning by putting them into context.”

Campaign 127

Campaign Manufacturing Technique Presentation 127

Sales Pop!

NOVEMBER 1, 2024

Ad Performance Metrics: If using paid placements, review ad engagement, conversions, and return on investment (ROI) to ensure campaigns are hitting the mark. Conclusion The rise of AI-powered personalized podcast recommendations presents a valuable opportunity for sales teams looking to connect with niche audiences.

Niche 246

Niche CTR Click Through Rate Sales 246

Martech

AUGUST 19, 2024

The benefits of programmatic ABM for small B2B marketing teams ABM presents multiple benefits for small B2B marketing teams striving to optimize resources and drive engagement. Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs.

B2B 122

B2B Objectives and Key Results Campaign Contact 122

Martech

FEBRUARY 24, 2025

This capability is crucial for understanding customer behavior, market trends and campaign performance. Data visualization: R excels in creating high-quality visualizations, which can help marketers present data insights in a clear and compelling manner. This allows for targeted marketing strategies that resonate with specific groups.

A/B testing 127

A/B testing Campaign Technique Presentation 127

Martech

AUGUST 8, 2024

“Marketers should carefully consider how they present AI in their product descriptions or develop strategies to increase emotional trust,” said Cicek. It also supports comprehensive campaign measurement, enabling operators to evaluate the effectiveness of their gamification strategies.

E-commerce 125

E-commerce Objectives and Key Results Hospitality Strategic planning 125

Martech

OCTOBER 8, 2024

Holistic testing looks at all of the factors that go into optimizing an email campaign. The campaign goal We wanted to persuade more people to view and order their personalized products. I asked him to update and improve the client’s version of the campaign email to reflect our hypothesis and create the copy for Variant B.

A/B testing 133

A/B testing Drivers/motivators Campaign Clients 133

ClickFunnels

MAY 6, 2025

Ask Campaigns 10. Ask Campaigns Think of this strategy as a virtual focus group; it uses funnel marketing software to determine what customers want, through surveys, social polls, or feedback forms. Auto Webinars Pre-record your best presentation and let your audience tune in on their schedule. Sales Letters 2. Memberships 3.

Growth 130

Growth Strategize Sales Contact 130

Martech

DECEMBER 23, 2024

Case studies on successful campaigns: Articles that detail real-world examples of successful marketing campaigns, including the strategies used, challenges faced, and measurable outcomes, are highly valuable. Follow-up campaigns. Here are a few types of articles that would catch my attention in a cold email: 1. Personalization.

B2B 113

B2B CTR Click Through Rate Strategic planning 113

Martech

NOVEMBER 8, 2024

Buying committee exploration: Are your marketing campaigns targeting the right people? This presents a significant opportunity, as 68% of Redditors are not on LinkedIn, providing access to a large, unique audience. For brand consideration, use video view campaigns. Email: Business email address Sign me up! Processing.

B2B 130

B2B Objectives and Key Results Cross-sell B2C 130

Martech

AUGUST 9, 2024

Infrastructure modernization: A city’s new story Just as a product marketer plans a campaign around a new feature or function, cities are using infrastructure improvements to modernize their brands. And if the campaign is evergreen, there must be oversight as well.

Territory 121

Territory Transportation Electricity Government 121

Search Engine Land

SEPTEMBER 20, 2024

Create a PPC campaign. How PPC and SEO teams can diversify their efforts PPC Migrate your top Google Ads campaigns to Microsoft Bing. The platform makes it very simple to migrate your top campaigns. PPC teams have extensive experience with remarketing, one of the most effective campaigns introduced in the last 15 years.

CTR 108

CTR UX Campaign Education 108

Martech

AUGUST 12, 2024

I was completely sucked into the vision of typing in a simple request and Gemini or MS Copilot creating a meeting summary, action plan, and a visually compelling presentation all with the click of a button. One category but two completely bifurcated approaches to the market — fascinating.

Meeting 137

Meeting Objectives and Key Results Sports Follow-up 137

Martech

JULY 11, 2024

For marketers, this presents a dilemma: reducing investment in tools could potentially hamper performance. Enhancing performance with analytics and testing Due to system complexity, many users of legacy marketing automation systems primarily conduct basic email campaigns.

A/B testing 106

A/B testing Niche CRM Price 106

Search Engine Land

OCTOBER 1, 2024

In a newly released video presentation, Krum said: “What I believe is happening here is that Google failed to tell us at this time in 2018, when it launched, that what they were using for the second phase of indexing was not a bot, per se. ” The presentation. ” Put simply in two slides: Connecting dots.

Presentation 109

Presentation Launch Campaign Start-ups 109

Search Engine Land

AUGUST 14, 2024

Interestingly enough, sometimes you can have a bigger impact on campaign performance by focusing on things that are not in the ad account: Landing page optimization. Campaign tweaks and structure. For example, I like to keep things simple when starting a new campaign or account. Copy and creative. Sales process.

CRM 116

CRM Campaign Niche Negotiate 116

Martech

AUGUST 27, 2024

. “When marketers build audiences for campaigns, they inherently lump together many individuals based on overly broad generalizations and their best guess on customer behavior. On the one hand, this presents as an ambitious attempt at automating analysis of data throughout the warehouse/lake at the level of the individual customer.

Launch 122

Launch Campaign Presentation Customers 122

Martech

NOVEMBER 19, 2024

Just as marketing luxury goods differs from selling unbranded jeans, B2B and B2C require unique approaches — particularly regarding the marketing technology and strategies deployed in campaigns. If the right information isn’t presented in a compelling way, a potential customer might deem your company the wrong choice. Processing.

B2C 130

B2C B2B Drivers/motivators Campaign 130

Martech

AUGUST 8, 2024

If it’s easier for advertisers to execute and measure campaigns across multiple RMNs, they’ll increase their overall spend, the theory goes. “We Dentsu reports how clients are growing market share with campaigns and how specific channels perform, so brands aren’t just tracking impressions but results, Cariapa said.

Retail 130

Retail Networking Growth Clients 130

Martech

DECEMBER 18, 2024

The increasing use of generative AI has created a data surge that presents a double-edged sword. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. It can provides clarity by analyzing data and presenting insights. trillion USB sticks.

Objectives and Key Results 107

Objectives and Key Results CRM Drivers/motivators Campaign 107

Martech

SEPTEMBER 26, 2024

I have always found that if I can’t get my cross-functional stakeholders and partners onboard with an idea or a campaign or an initiative, nothing’s going to get done,” said Trinh Tham, founder of Straatt Business Reimagined. Go here to see the entire presentation. Registration is free. Email: Business email address Sign me up!

Government 113

Government Drivers/motivators Consult Trust 113

Martech

DECEMBER 7, 2023

Imagine the convenience of extending your desktop workspace while on a coffee run or turning a tablet into an interactive presentation tool during client meetings. Whether it’s editing a last-minute campaign graphic or reviewing metrics spreadsheets, the extra screen space can be a lifesaver. Duet Display makes this a reality.

Presentation 127

Presentation Tradeshows Strategize Gaming 127

Search Engine Land

JULY 24, 2024

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. However, even well-planned campaigns can experience unexpected performance drops. Competitive edge : The PPC landscape is highly competitive. Identify which top-level metric has dropped.

CTR 96

CTR Objectives and Key Results Click Through Rate Campaign 96

Search Engine Land

SEPTEMBER 20, 2024

What follows are three scripts taken from my latest SMX Advanced presentation. Script 1: Negate non-converting Performance Max search terms Performance Max excels at reporting averages, such as the average spend per day, conversion rate and campaign ROAS. It’s not good at reporting the actual performance of individual search terms.

Non-Profits 81

Non-Profits Campaign Conversion Networking 81

ClickFunnels

MAY 15, 2025

Creates Targeted Marketing Campaigns 3. Simple Form—The website then presents visitors with a short form asking for their basic information, usually just a name and an email address. Creates Targeted Marketing Campaigns Once you’ve compiled a list of email addresses, you can use that information to send targeted marketing campaigns.

Campaign 130

Campaign Promote Start-ups Follow-up 130

Sales Pop!

NOVEMBER 9, 2021

Henry Ford once said that “stopping advertising to save money is like stopping your watch to save time” In order to generate enough money to keep your marketing campaigns going, though, it’s essential to make sure that you are achieving a healthy ROI for your efforts.

A/B testing 232

A/B testing Campaign Education Presentation 232

Salesforce

OCTOBER 30, 2024

Within Marketing Cloud Engagement, Einstein offers a range of features that help us plan our campaigns more efficiently: Choose the best time to send communications to each subscriber. Start by testing these features, integrating them into your solution design while analyzing the data from each campaign.

Campaign 111

Campaign Trust Strategize Promote 111

Martech

JANUARY 3, 2025

These innovations unlock smarter, safer, and more measurable campaigns that deliver greater results. Free ad-supported TV (FAST) and OTT (over-the-top) platforms will also see significant ad-based monetization. asked Travis Howe, Vice President, global head of new product solutions for Samsung Ads.

Sports 122

Sports Appointment Entertainment Gaming 122

Martech

SEPTEMBER 25, 2024

“As we’ve grown, we’ve recognized a major opportunity in helping businesses thrive through effective visual communication, and [the new] campaign reflects that shift.” This month it rolled out the multichannel campaign “Love Your Work” to increase brand awareness at the corporate level.

Price 117

Price Launch Clients Campaign 117

Martech

DECEMBER 4, 2024

Define specific KPIs: Ensure every martech investment can be tied to measurable outcomes, such as conversion rates, customer retention or campaign ROI. Showcase results: Present measurable impacts, like increased ROI or saved time, to earn leadership support and team enthusiasm.

Objectives and Key Results 129

Objectives and Key Results Technology Technology High impact 129

Martech

MARCH 13, 2025

The tool analyzes campaign data to identify patterns that may lead to ad fatigue. This process minimizes manual effort for advertisers while ensuring campaigns remain effective. The AI Image Generator creates high-quality images from text, suitable for social media, blogs, presentations, and websites.

E-commerce 106

E-commerce CTR Click Through Rate Government 106

Salesforce

AUGUST 6, 2024

Using predictive AI, it can optimize personalized marketing campaigns. AI allows marketers to then monitor campaign performance for red flags like decreasing open rates or click-through rates, and take appropriate action. Now Sandstone is ready to reach out to its targeted customers. Sandstone is one.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Heinz Marketing

SEPTEMBER 17, 2024

Revamp Marketing Plans : Develop new campaigns focusing on innovation and customer engagement. An organization might have a competent sales team but lacks expertise in content marketing or campaign development and execution to drive top or mid funnel demand generation, leading to missed opportunities.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

ClickFunnels

AUGUST 24, 2021

Want to take your mobile advertising campaigns to the next level? Warning: Only Scale Your Mobile Advertising Campaigns Once You Know That They Work! That’s why when you are designing a mobile advertising campaign, you need to come up with a way to circumvent banner blindness and grab the potential customer’s attention.

Promote 242

Promote Campaign Presentation Start-ups 242