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Real persuasion doesn’t require manipulation

Martech

A Washington State court recently upheld a consumer complaint accusing Old Navy of using deceptive subject lines on emails promoting a deadline-driven campaign. You don’t promote fearmongering. Fake urgency : Saying “Only 3 left!” ” when stock is unlimited.

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The top 10 immersive campaigns to learn from

Martech

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

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HubSpot Marketers' Favorite Integrated Marketing Campaigns

Hubspot

Up until that point, I'd come across promotional content from three different channels for the new season. This rollout has become one of my favorite integrated marketing campaigns of 2020. HubSpot's Favorite Integrated Marketing Campaigns. Integrated marketing is any marketing campaign that uses multiple channels in execution.

Campaign 101
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The Tech Giants Are Going (Back) to Washington. Here's What to Expect.

Hubspot

Washington, D.C. In the months following Facebook's initial reveal that Russian actors were behind the 2016 platform abuse and election meddling, the company -- along with Twitter and Google, among others -- have discovered additional foreign, coordinated misinformation campaigns. is becoming a familiar place for Big Tech executives.

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The CRO & CMO Playbook for Creating GTM Alignment

Sales Hacker

Shared decision-making on pricing, packaging, and promotions. Bi-weekly : Funnel metrics and campaign audits. Campaigns launch with GTM baked in. Previously, he was the founder of GetFeedback, which was acquired by Campaign Monitor in 2015. Pipegen Tuesdays to rally both teams on prospecting. Bi-weekly funnel reviews.

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10 of the Best Ads from April: Hygge, Apocalypse, and a Robot Baby

Hubspot

Danish actor Mads Mikkelsen ponders the secret source of his home country's enviable happiness in Carlsberg's latest UK campaign. The stark, one-minute ad series is part of the Grey Lady's first brand-focused ad campaign in a decade. 2) Carlsberg. That really was the inspiration. 7) Entourage. 10) Hewlett Packard Enterprise.

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The 13 Best College Facebook Pages (And What Sets Them Apart)

Hubspot

The best ones engage their visitors with fun photos, videos, and campaigns. They cross-promote with other social networks. UC Berkeley has cross-promotion across all their social media accounts down pat. 4) George Washington University. What does a great college Facebook Page look like? Boston College on. UC Berkeley on.

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