Martech

DECEMBER 2, 2024

Geo-testing: This technique involves running marketing campaigns in specific geographic areas while keeping similar areas as control groups. By comparing sales performance in the test regions against the control regions, you can assess the incremental impact of your marketing activities. Updated answer: Certainly!

A/B testing

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

Non-Profits

Martech

DECEMBER 5, 2024

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. It’s about understanding the true impact of campaigns and driving better outcomes for brands and retailers.” In-store retail media. Why we care.

Retail

Salesforce

MAY 20, 2025

Even if youve spent hundreds of hours building out your current email campaigns, do you know what to do when your company decides to enter into a new country/region? Some countries or regions do have stricter rules around consent for commercial email, and using double opt-in can help you stay compliant.

Campaign

Martech

OCTOBER 21, 2024

Field marketing aligned incentives with their territory goals. Early audience mapping ensures targeted marketing campaigns and content tracks that resonate with every group. But this time, we tried something new: nine months out, we gathered every team — from field marketing and web to PR, community and customer success. The result?

Strategize

Search Engine Land

AUGUST 14, 2024

Interestingly enough, sometimes you can have a bigger impact on campaign performance by focusing on things that are not in the ad account: Landing page optimization. Campaign tweaks and structure. For example, I like to keep things simple when starting a new campaign or account. Copy and creative. Sales process.

CRM

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. In contrast, large corporations typically target national and international markets with broader campaigns.

X-functional

Martech

OCTOBER 22, 2024

About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report. Lead scoring is crucial for tackling this challenge by ranking and assessing prospects’ readiness to buy.

Cross-sell

Hubspot

SEPTEMBER 9, 2024

During my time as a sales rep, building a lead list was one of my first activities when I took on a new sales role, territory, or industry vertical. Then, the prospect’s engagement levels in these campaigns can dictate when (or whether) a sales rep should follow up with the prospect.

Territory

Salesforce

SEPTEMBER 19, 2024

Marketing Cloud Growth and Advanced Editions (launch date Nov ‘24) are available in North America, Latin America, and Europe, with additional regions coming soon. As a refresher, Growth Edition is the first edition of Marketing Cloud with Salesforce Data Cloud as a foundation. More on that below. Get more out of SMS messaging.

Territory

Martech

OCTOBER 14, 2024

Use insights gained from performance data to make informed adjustments to your campaigns. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the marketing ops manager for a regional supermarket chain. Time saved on campaign execution.

Objectives and Key Results

Search Engine Land

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

Non-Profits

Hubspot

OCTOBER 16, 2024

When You’re Handling High-Volume Campaigns For businesses running time-sensitive or high-volume campaigns , having an outsourced cold calling team that can handle the spike in activity efficiently is invaluable. This approach ensures that your campaign deadlines are met without overburdening your internal resources.

Cold Call

Salesforce

JANUARY 9, 2025

Start by collecting data from customer behaviors, such as purchasing history, interactions with marketing campaigns, and social media sentiment. Other strategies include creating an effective call to action for all channels and using A/B testing on lead generation campaigns to determine the best approach.

Closing

Martech

SEPTEMBER 16, 2024

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Demand generation Role: Drive awareness and interest through targeted campaigns. Sample goals: Host 10 regional events to generate new sales opportunities.

Go To Market

Martech

AUGUST 7, 2024

While it can tell you about Quantum Physics or farming best practices in the Sub-Saharan regions of Africa, they completely lack the context of your organization, how your solution approach is better, how your capabilities are superior or why your audience needs may differ from competitors.

B2B

Martech

DECEMBER 6, 2024

Start your research journey with broad, open-ended questions that help map the territory. Prime : Gauge the AI’s knowledge and establish context: What do you know about applying AI to marketing analytics and enhancing campaign ROI? For instance, asking, “What do you know about the use of AI to improve marketing analytics?”

Angle

Salesforce

NOVEMBER 25, 2024

At Connections ’24 we announced that customers in the AMER region could access many of the features we were building out in Marketing Cloud Growth and Advanced Editions. This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields.

Cross-sell

Martech

APRIL 14, 2025

Marketing communication Heavy use of content and experience is fully in line with their campaign and creative responsibilities. Their involvement in management-related use cases likely reflects their role in coordinating campaigns, projects and tasks between teams and agencies. Creative director.

Territory

Hubspot

JULY 23, 2025

What I’ve learned across every region is this: The best funnels don’t push. I’m curious how you’re planning to scale customer support across regions?” In my own outbound campaigns, when I rewrote my sequences to reflect specific goals per stage, I saw a 32% lift in meetings booked in under 10 days. They guide.

SQL

Martech

JULY 17, 2025

This includes the ability to clean up secondary UTM values and replace or remove default campaign tags. This long-requested update gives you control over campaign tracking by letting you: Fix mistakes. How it helps you Manually tracking tax rates across regions is time consuming and risky. Clean up old values.

CRM

Hubspot

JUNE 16, 2025

How is the sales team structured, and how does that impact territory management? Approach your job search like a sales campaign. Treat your job search like a well-executed sales campaign to position yourself as proactive, strategic, and results-oriented — exactly the qualities hiring managers are looking for. They create them.

Objectives and Key Results

SaaStr

MARCH 12, 2025

For product-oriented founders, marketing often feels like unfamiliar territory. It typically: Runs overtime, often dramatically Leaves attendees confused and disoriented Sparks intense debates Can be career-ending for the head of marketing Why is this the case?

Pipeline

Salesforce

DECEMBER 17, 2024

With a clear ICP, marketing teams can develop personalized lead nurturing campaigns that speak directly to the needs and pain points of your target customers. Instead of wasting resources on broad outreach, they can zero in on specific industries, company sizes, or regions. It can also help you know how to pick the right accounts.

Prospecting

Martech

FEBRUARY 20, 2025

The gap between martech capabilities and B2B reality We’re all excited about martech and its constant improvements that enhance our campaigns. Dates emphasizes the need to move beyond campaigns targeting individuals and instead focus on influencing at the account level. Why are CRM systems so dated?

Objectives and Key Results

Highspot

FEBRUARY 20, 2025

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. Outcome: Marketing can craft compelling messaging, campaigns, and collateral that resonate with potential buyers and accurately reflect the product’s value.

Product

Highspot

MAY 15, 2025

Additionally, global partners may need localized content, while regional ones may prioritize relationship building. Make it standard practice to upload campaign materials to the partner portal so they can launch joint marketing efforts. The agility and expertise to support specific partner needs help them navigate their audience.

Healthcare

Highspot

AUGUST 11, 2025

For revenue leaders, this boosts forecast accuracy and sharper territory planning. For marketing and enablement, it leads to more relevant content and campaigns. For example, our Initiative Scorecard sheds light on progress of key initiatives, like expansion and cross-sell campaigns and product launches.

GTM

Heinz Marketing

AUGUST 14, 2025

Go beyond procurement: In Andrew’s example, winning a $50M deal required engaging not just the buying office but the end users across regions who would ultimately drive internal demand. Patricia recently moved her Director of Demand Gen into a GTM engineering role to improve data flow, real-time insights, and campaign adaptability.

Growth

Martech

AUGUST 14, 2025

This makes it easier to scale campaigns support sales enablement and keep branding consistent across channels. Folders help you keep everything tidy especially in portals with high email volume or multiple users building campaigns.

Territory

Martech

AUGUST 5, 2025

You’ve likely been here: after launching a thoughtful, multichannel campaign — podcasts, CTV, social video, gaming, DOOH — your analytics dashboard credits a single retargeting ad for the conversion. Segment, structure and enrich your data Organize data by audience, region, creative and strategy to ensure clean tagging.

Gaming

Highspot

JULY 29, 2025

Are there bottlenecks in GTM task approvals, buyer engagement, enablement content delivery, marketing campaign execution, and/or other time-consuming tasks? Automation ensures that the moment someone fills out a form or engages with your content, they receive a personalized follow-up or the appropriate regional sales rep is alerted.

Go To Market

Salesforce

NOVEMBER 18, 2024

Insurance In the insurance industry, producers, territory managers, CSRs, and claims adjusters can greatly benefit from Agentforce. Streamlined onboarding: Agentforce can streamline the onboarding process for new customers, making it faster and more efficient, thereby improving the overall customer experience.

Service

Highspot

JUNE 8, 2025

As recently as a decade ago, businesses relied on manual processes, like endless email threads to approve a single blog post or designers recreating the same flyer for different regions. Scale content production without adding headcount Content demands rise as teams expand across markets and regions, but budgets often don’t.

Territory

RingDNA

MARCH 18, 2025

With conversation intelligence data in hand, it’s easier than ever to identify improvement areas in buyer engagement and make well-informed decisions on how best to move forward with future campaigns. Intelligent call routing The ability to route calls based on multiple factors (e.g.

Conversion

Martech

SEPTEMBER 26, 2024

PR: Cultural diplomacy for your business Today’s global business environment requires a deep understanding of cultural differences and regional sensitivities, which is where PR shines. Unlike digital marketing strategies that can be somewhat standardized, PR campaigns need to be customized to connect with various audiences worldwide.

Territory

Martech

AUGUST 12, 2025

Build a GTM system, not a sequence of campaigns When products evolve quickly, it is easy to treat every launch as a one-time effort. A strong system allows regional marketers to adapt core messaging, gives sales teams access to tested materials and enables product teams to launch confidently. Teams: Scramble to gather input.

GTM