ClickFunnels

SEPTEMBER 28, 2021

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best.

Campaign 256

Campaign Product Niche Promote 256

ClickFunnels

OCTOBER 21, 2021

The post 11 Lead Generation Campaign Examples That Work Very Well appeared first on ClickFunnels. And what better way to learn lead generation than by analyzing examples of past successful lead-gen campaigns? To be clear, we’re not running these webinars live every time someone signs up. That’s what we’ll do here! Easy peasy.

Lead generation 258

Lead generation Campaign Referrals Niche 258

ClickFunnels

JANUARY 27, 2023

The post Email Marketing For Doctors – Creating A Winning Campaign appeared first on ClickFunnels. Today we are going to discuss how to build an email list and monetize it with winning email marketing campaigns. We believe that the most effective way to sell anything online is the Value Ladder sales funnel.

Campaign 208

Campaign Appointment Cross-sell Pitch 208

ClickFunnels

JUNE 3, 2025

Email Campaigns 5. You must understand your buyers and what motivates them before you can sell to them. Try follow-up emails, retargeting ads, phone calls, or personalized messages based on what they’ve already interacted with. Email Campaigns You could have the best product and a website that attracts a high volume of visitors.

Trust 130

Trust Follow-up Campaign Sales 130

ClickFunnels

JUNE 10, 2025

Whether you’re selling to other businesses (B2B) or directly to customers (B2C), think about your business’s unique needs when picking the best software. Email Campaign Automation 2. Once they express interest, the automation flow sends them follow-up emails, guiding them down the sales funnel. Funnel Blueprint 3.

A/B testing 130

A/B testing B2C Campaign Lead generation 130

Martech

AUGUST 26, 2024

And smooth our selling process — their buying process — to its digital best. But B2B companies have been experimenting for decades with lower cost methods to reduce selling expense. For example, data analytics around past purchase patterns can identify “next-best-product” suggestions for optimized upsell and cross sell.

B2B 135

B2B X-functional Cross-sell B2C 135

Martech

JULY 22, 2024

I follow it up with, “Give numbers meaning by putting them into context.” We just got an ROI of 15% on our last marketing campaign.” What if previous campaigns over the past two years averaged a 25% ROI? What if previous campaigns over the past two years averaged a 25% ROI? Then, the result of this campaign is not good.

Campaign 122

Campaign Manufacturing Technique Presentation 122

Search Engine Land

AUGUST 14, 2024

If you haven’t been keeping up with the role of automation and AI in lead gen advertising, this article includes advice and experiences on: Managing your ad strategy. AI tools to help you level up fast. As you implement or level up your comfort with AI, remember that ad accounts are not always your biggest lever for improvement.

CRM 116

CRM Campaign Niche Negotiate 116

Martech

JULY 25, 2024

Each member may have up to 15 interactions with each vendor under evaluation. In many B2B marketing teams, everything from advertising campaigns to email lists, social media content, lead generation and sales tasking is fundamentally targeted to the key decision maker: usually the person in the C-suite signing off on the new relationship.

B2B 132

B2B Legal CRM Lead generation 132

Martech

AUGUST 14, 2024

Holiday email campaigns will soon be up against a tidal wave of last-minute election emails. Some of this apprehension could be not knowing how to sell the budget increase to their bosses. Line up your campaigns. Huddle up with your team and review every part of your plan.

Strategic planning 131

Strategic planning Strategize Campaign Up-sell 131

Salesforce

AUGUST 8, 2024

Why “batch and blast” email marketing doesn’t work anymore How generative AI helps with personalized email marketing 5 strategies to build personalized email marketing campaigns How Salesforce Marketing Cloud helps with personalized email marketing What is personalized email marketing? Implement behavioral triggers.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Martech

NOVEMBER 27, 2024

ecommerce sales were up 9.6% This is good news for marketers looking to optimize holiday campaigns. Here’s the breakdown for top-selling and high-growth categories ahead of Black Friday. 1-24, up 11.4% billion, up 13.4% billion, up 16.8% billion, up 7.2% billion, up 10.1% year-over-year.

Sports 125

Sports Retail Start-ups Up-sell 125

Salesforce

AUGUST 6, 2024

Using predictive AI, it can optimize personalized marketing campaigns. AI allows marketers to then monitor campaign performance for red flags like decreasing open rates or click-through rates, and take appropriate action. Sell more, and faster, with AI With interested buyers lined up, now it’s up to the sales team to close deals.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Martech

DECEMBER 2, 2024

Geo-testing: This technique involves running marketing campaigns in specific geographic areas while keeping similar areas as control groups. Time series analysis: Analyze sales data over time, focusing on periods before and after marketing campaigns. This method allows you to isolate the impact of your marketing efforts.

A/B testing 118

A/B testing Territory Technique CTR 118

ClickFunnels

MAY 6, 2025

Ask Campaigns 10. Whether launching a new course, selling physical products, or building a membership community, the funnel is your path to sustainable growth. A video sales letter funnel (VSL) uses long-form video to sell products or services. Sell smarter. Sales Funnel Stages 10 Funnels That Drive Results 1. Learn more.

Growth 130

Growth Strategize Sales Contact 130

Martech

AUGUST 12, 2024

website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. Data quality and governance: Ensure the data collected is accurate, up-to-date, and compliant with regulations (e.g., This helps in crafting targeted campaigns that guide customers through their lifecycle stages.

Customers 115

Customers A/B testing B2C Cross-sell 115

Martech

NOVEMBER 19, 2024

Just as marketing luxury goods differs from selling unbranded jeans, B2B and B2C require unique approaches — particularly regarding the marketing technology and strategies deployed in campaigns. In B2B, sometimes over-selling means customers perceive a high risk of disappointment and avoid the product. B2B isn’t B2C. Processing.

B2C 126

B2C B2B Drivers/motivators Campaign 126

Martech

NOVEMBER 7, 2024

This is achieved using granular filters such as job titles, geographic locations and company names to ensure that only the relevant people (think buying committee ) from the target accounts are exposed to your campaigns. Marketers are expected to set up, integrate and manage the system themselves. This process is far from simple.

B2B 129

B2B Contract GTM CRM 129

Search Engine Land

SEPTEMBER 5, 2024

Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” Instead of organizing campaigns by region, we organized them by product categories.

Territory 92

Territory Construction Agriculture Campaign 92

Martech

MARCH 4, 2024

It allows companies to set up campaigns that run on their own without further human intervention. This particular example is about email, but you can apply the same principles to other campaigns. Include the logic of your personalization campaign in that document. Keep track of the volume of each of your campaigns.

Campaign 133

Campaign Cross-sell Contact Follow-up 133

Martech

NOVEMBER 8, 2024

Buying committee exploration: Are your marketing campaigns targeting the right people? Understanding who seems qualified but isn’t: Did a company or account look like the perfect fit but ended up disqualified by sales? For brand consideration, use video view campaigns. What are they discussing? The possibilities are endless.

B2B 126

B2B Objectives and Key Results Cross-sell B2C 126

Martech

NOVEMBER 4, 2024

Another driver of this trend is agencies, who are thrilled at the chance to ramp up their creative output and inject some emotion into business messaging for a change. We still need to arm these digital natives with the white papers, research reports and case studies they need to sell your solution up the line to the CFO.

B2C 134

B2C B2B Drivers/motivators Entertainment 134

Search Engine Land

JANUARY 10, 2024

Are you ready to turn your low-spending but profitable lead gen search campaigns into sources of significant growth? Every new Google Ads account starts from a humble position, but there comes a time when it makes sense to tune up campaigns and generate even more leads. How to actually ramp up PPC results.

Campaign 127

Campaign CRM UX Up-sell 127

Veloxy

JANUARY 7, 2025

Presenting: Showing the value of what you sell. How to Remove Salesforce CRM Friction Learn how to remove friction points tied to Salesforce, helping your sales team sell easier and faster. Automation is key, the right tools will ensure that nothing gets missed with proper follow-ups. There's more, read today!

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

SEPTEMBER 9, 2024

Calculate total costs: Add up all the expenses gathered in Step 1 to get the total cost of sales and marketing. Also, please list up to three martech tools needed to measure marketing and sales costs, as well as other costs relevant to CAC. Promotional events and campaigns. Email: Business email address Sign me up!

Customers 111

Customers Commission Customer Relationship Management Retail 111

Martech

JULY 23, 2024

But the photographers, videographers and effects makers who have helped build large commercial stock libraries can find their assets being used in ways that violate their publishing agreements and lose them serious income — and might end up in your DAM without proper attribution. The stock can, as they say, stock up. That’s scary.

Legal 115

Legal Government Promote Campaign 115

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Instead, set up a sequence to do it for you, making sure people don’t forget about your event and increasing attendance. Then, follow up with a recording link and a quick survey to get feedback.

Appointment 120

Appointment Follow-up Contact Start-ups 120

Martech

OCTOBER 29, 2024

Politics drive up CPMs. No surprise that CTV cost-per-mille (CPM) went up in swing states like Georgia, Pennsylvania and Arizona. Political campaigns put much of their budgets into linear TV, saturating that channel. Linear TV networks are selling out and pushing these budgets to digital channels. over last year.

Territory 119

Territory Networking Price Up-sell 119

Search Engine Land

OCTOBER 2, 2024

However, Amazon’s advertising ecosystem has expanded significantly, now offering options for service and local businesses that don’t sell physical products on the Amazon marketplace. Both of these display ad types are available for businesses not selling goods on the marketplace. Available platforms : Vendor Central.

Customers 103

Customers Sell Campaign Engineering 103

Martech

JULY 15, 2024

Retention Costs: Determine the costs associated with implementing loyalty actions, such as loyalty programs, customer retention campaigns, personalized offers, customer service initiatives and any other activities aimed at retaining existing customers. It includes expenses related to marketing campaigns, advertising, and sales efforts.

Customers 115

Customers Objectives and Key Results Cross-sell Follow-up 115

Martech

AUGUST 20, 2024

Selling them requires detailed customer information. Here’s our guide to finding the right data enrichment provider How to tell if you need data enrichment “What we hear is, ‘Our marketing campaign is all top of funnel,’” said Sneh Kakileti, VP of Product Management for data provider ZoomInfo. “‘Our Processing.

B2B 106

B2B Campaign Technique Price 106

Search Engine Land

AUGUST 7, 2024

A copycat brand ended up with the No. ” – Josh Justice , Division Portfolio Manager, Infinite Commerce If a competitor drives more conversions for your branded keywords, they might outrank you in the search results, even if they sell an inferior or unrelated product. Business email address Sign me up! Processing.

Campaign 95

Campaign Cross-sell Launch Up-sell 95

Martech

OCTOBER 22, 2024

About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report. Have you ever noticed how some leads just don’t quite match up with what your ideal customer looks like? Processing.

Cross-sell 122

Cross-sell Lead generation GTM Territory 122

Martech

MAY 7, 2025

Department of Justice is calling for Google to break up its digital advertising empire after a federal judge ruled the tech giant illegally maintained monopoly power in the ad exchange market. It should also sell its DFP platform, which publishers use to manage and serve ads. Email: Business email address Sign me up! Processing.

Appointment 117

Appointment Negotiate Price Up-sell 117

Search Engine Land

SEPTEMBER 6, 2024

Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns. Though paid search is a “pull” instead of a “push” marketing channel, there are still plenty of audience signals to implement when building and optimizing PPC campaigns.

Click Through Rate 87

Click Through Rate Campaign A/B testing Cross-sell 87

Martech

JULY 11, 2024

If you are executing campaigns, especially in existing accounts, you have data that goes much deeper than you could buy. They’re building a relationship based on interest, not jumping to selling a solution they have shown no real interest in pursuing. Email: Business email address Sign up now Processing. See terms.

B2B 135

B2B Cross-sell Drivers/motivators Pipeline 135

Tibor Shanto

AUGUST 10, 2021

Questions are the weapon of choice for consistently successful salespeople, so listen up the half that aren’t making quota. Questions come in many styles, each suited to different pieces of the puzzle that make up the entire picture. As I have probably mentioned a million times, prospecting is different than selling.

Appointment 274

Appointment Quota Prospecting Education 274