Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And who can blame them?

Gaming 104

Gaming Conversion Objectives and Key Results Referrals 104

Search Engine Land

JANUARY 10, 2024

Rather than a complete overhaul, evaluating what’s working and what needs refinement will help you realign priorities. This article outlines key strategic aspects you must review, from high-level business considerations to the specific data, tools, content and technical elements that drive results.

Strategize 136

Strategize Launch Start-ups Engineering 136

Martech

APRIL 17, 2024

Use incremental innovation to create change. Use customer data to inform email programs. Email was the quick pivot, the messaging and the low-cost way to insert their companies into the customer experience in the inbox. The list of changes marketers must cope with now isn’t getting shorter. Fast-forward to 2024.

Technology 121

Technology Technology Niche Campaign 121

Martech

MARCH 4, 2024

This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly. In this article I’ll provide a list of things to check to make sure your automated programs aren’t giving you or your company a big black eye. ‘Hi

Campaign 121

Campaign Cross-sell Contact Follow-up 121

Partners in Excellence

MARCH 11, 2024

There are prompts for “researching and understanding” any role you might be selling to. If we understand our ICPs, we already should understand: (If you don’t, reassess your sales enablement strategies.) The key reasons that would drive a customer to change. Try it yourself.

Healthcare 117

Healthcare Drivers/motivators Engineering Presentation 117

SaaStr

MARCH 15, 2024

Dear SaaStr: How Do You Take Care of Yourself As a Founder? Quiet quitting, feeling sorry for yourself, working 30 hours a week, etc. It doesn’t get you to success. But you do need to take care of yourself, at least as much as possible. A VP of Sales, Marketing, Product, Engineering, Customer Success.

Gaming 93

Gaming Engineering Start-ups Product 93

SaaStr

OCTOBER 28, 2023

Should we change this? Free trials and freemium options work well — if you can support them well. Ask yourself: Can someone deploy your app in minutes? If they can, does it work well self-deployed? If it needs a ton of data, can a “demo org” adequately convey that value? Should We Change This?

Strategize 102

Strategize Conversion Product Customers 102

Search Engine Land

MARCH 4, 2024

In this article, we’ll share some fundamental changes that the end of cookies will likely bring to digital marketing and paid search. We’ll provide some tips and tactics to ensure your brand’s marketing efforts remain relevant and effective in the post-cookie world.

Territory 116

Territory Market share Legal Strategize 116

Salesforce

MAY 15, 2024

Today’s customers are tired of repeating themselves. They want a connected experience across all customer service channels, from live chat to voice. That’s why an omnichannel contact center needs to be part of your customer service strategy. What you’ll learn: What is an omnichannel contact center?

Contact 96

Contact CRM Technology Technology 96

Understanding the Sales Force

APRIL 30, 2024

What can you do? When salespeople are unaware, there isn’t anything they can do to improve and be more effective. But when they have awareness of their sales process and where they are in the sales process, they can take a more purposeful approach to the sale. You don’t ask, “Where do we stand?”

Presentation 73

Presentation Account management Consult Gaming 73

SaaStr

MARCH 30, 2024

One of the biggest mistakes I see after $1m in trying to enter new market segments, new verticals, where you have zero traction. It’s one thing to invest in an area where only 5% of your business is today. Then, you’ll have enough folks and experience to put a small team on a new initiative / segment / market.

Start-ups 109

Start-ups Growth Closing Customers 109

SaaStr

MAY 16, 2024

Wade Foster, founder and CEO of Zapier, runs a category-creating brand that makes all your tech work together seamlessly – no coding required. When March 2020 hit, you laughed when you heard stories of engineers working 4-6 hour jobs, but it became rampant on the revenue side of the industry. 2021 was the boom.

B2B 79

B2B Angle X-functional Trust 79

Search Engine Land

APRIL 8, 2024

This checklist outlines key elements to assess and improve the quality of your SEO services. Does price impact your service quality? No, price is not part of how customers would view the quality of your service. However, it can impact their expectations and their perception of the service value.

Service 98

Service Trust Clients Price 98

Sales Pop!

MAY 2, 2024

If you’re like many small business owners, you may be worried about inflation and its impact on your company. Inflation affects every aspect of the economy, but there are steps you can take to minimize adverse effects and continue growing despite tough times. With insurance, you’ll improve your chances of bouncing back.

Profit margin 52

Profit margin Price Growth Service 52

Martech

APRIL 23, 2024

Have you sensed that your martech solution or vendor is losing interest? Or do you have concerns that recent updates might indicate a change in strategy that could threaten your own interests? If you find yourself in that frame of mind, here are three things to consider before pulling the plug.

Government 89

Government Technology Technology Trust 89

Search Engine Land

MAY 10, 2024

Getting this sort of detrimental feedback online can feel like a sucker punch. But get this: Poor online feedback is not the end of the world, regardless of whether it comes from a former employee or a current customer. How you navigate negative reviews reveals a lot about what type of business you are.

Trust 96

Trust Represent Start-ups Consult 96

Martech

MARCH 29, 2024

You may have heard “agile is dead.” I’m here to tell you there’s truth in these accusations. By not just focusing on getting things done faster but on delivering value faster, as measured by business outcomes, Huntington National Bank was able to increase loan application conversion rates and improve the customer experience.

Manufacturing 107

Manufacturing Promote Pipeline Technique 107

SaaStr

SEPTEMBER 29, 2023

Dear SaaStr: Is It Ridiculous To Call Yourself the CEO When Your Startup is Tiny? But then I had to learn how to Sell to Big Customers, and Sell to Power. And what I learned is customers care. Customers and prospects want to talk to the CEO. Customers know they are taking a risk in picking a start-up to work with.

Up-sell 111

Up-sell Start-ups Customers Sell 111

SaaStr

MAY 17, 2024

As Product leaders, you have to build trust with CEOs and founders, align on vision and strategy, stay focused on the customer’s problem, and effectively navigate misalignment to ensure your product has the greatest chances of success right out of the gate. But how do you tactically achieve all of that?

Product 74

Product GTM Trust Growth 74

Sales Hacker

APRIL 8, 2024

In the competitive arena of B2B sales, mastering the art of prospecting is key to ensuring a healthy sales pipeline, daily demos booked, and hitting your sales quota. Fortunately for you, we’ve sifted through the clutter and done all the legwork to bring you the top 10 sales prospecting tools. Wiza reviews 4.5/5

B2B 100

B2B Prospecting Sales Price 100

Search Engine Land

FEBRUARY 12, 2024

Upkeep and content of your older pieces can bring dramatic improvements to top rankings in Google and increase overall organic CTR. As search engines and reader preferences evolve, maintaining up-to-date information becomes crucial for keeping your audience engaged. So, how do you evaluate which content needs an update?

E-commerce 123

E-commerce CTR Engineering Technology 123

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. You have worked closely with the client, prepared all the necessary content, assets and targeting, and are confident about the potential success. However, there’s a slight issue — you forgot to consult with the revenue operations (RevOps) team.

Clients 104

Clients Closing Objectives and Key Results SQL 104

Martech

DECEMBER 11, 2023

In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. You need action. Specifically, you need your brand to trigger behaviors that help you get closer to achieving your goal.

Represent 116

Represent Territory Campaign Strategize 116

Martech

DECEMBER 8, 2023

The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. Brand is more than a collection of logos and colors — it’s the personification of your organization. Are you ready to create your own masterpiece?

Electricity 133

Electricity Represent Niche Campaign 133

Martech

FEBRUARY 20, 2024

But even though my mistake didn’t end up in your inbox, it’s still a learning opportunity with takeaways that can help you spot potential errors long before they go out into the world. In email, a mistake can seem like the end of the world because so many people can see where we messed up.

Objectives and Key Results 114

Objectives and Key Results Retail Campaign Appointment 114

Partners in Excellence

AUGUST 11, 2023

It’s from the brilliant Suzi McAlpine, be sure to read the post: 5 ways you can build in reflection to improve performance. And the results never change. We know our customers don’t like our selling approaches. We see customers prefer rep-free buying experiences. What has changed, why?

Quota 100

Quota High impact Sell Process 100

SaaStr

SEPTEMBER 19, 2023

Many of the fundamental business models that were once engraved in the SaaS playbook are now changing thanks to a tougher macro environment and a maturing market. PST, Stephanie Opdam, Partner at Notion Capital, shares four business model changes that will allow SaaS companies to build resilience and staying power over time.

Profit margin 99

Profit margin GTM Price Growth 99

Search Engine Land

FEBRUARY 9, 2024

After that, how you can improve prompts to get even better answers from me. The answer is boxed in and accompanied by the websites used to generate it, which can be clicked on for further exploration. Users can engage in conversations with SGE by adding more details or prompts, and the AI will generate follow-up answers.

Clients 113

Clients Engineering Consult User Experience 113

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. Growth marketing is a type of marketing aimed at growing and scaling a business through customer loyalty and advocacy.

Growth 100

Growth Customers Referrals SQL 100

Salesforce

MARCH 7, 2024

By grouping your email list properly, you set yourself up for targeting the right people with the right content. But what exactly is segmentation in practice, and how do you make sure you’re doing it correctly? What are the best practices for segmenting your email list? That’s where email segmentation comes in.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

SaaStr

MARCH 1, 2024

Generative AI is a platform shift where models can take inputs such as text, image, audio, video, and code and generate new content into any of the modalities mentioned. Base10 is interested in mega-trends that change how people live and work in the next ten years. Last year, over $4B was raised in the first half.

E-commerce 96

E-commerce Legal Launch Electricity 96

Partners in Excellence

APRIL 5, 2024

As you will see, Martin has a fascinating and rich career an selling. Martin articulates something that I think so many of us find so exciting about selling: “The main reason is that it challenges you to reinvent yourself and stay current with your knowledge because it is the most dynamic industry of all.

Sell 115

Sell Territory Consult Contract 115

Search Engine Land

APRIL 23, 2024

After that, how you can improve prompts to get even better answers from me. Prompt: What suggestion do you give me if my website has been removed from google search after core update 2024 (March)? Assess the impact: Determine the extent of the decline in your website’s visibility and rankings.

User Experience 88

User Experience Clients Consult Engineering 88

Salesforce

NOVEMBER 3, 2023

Generative AI chatbots are helping change the business landscape. So it can be difficult for individuals to know if they can trust the answers generative AI is giving them.” You might hear those in the computer science community call these inaccuracies confabulations. And with good reason. What is an LLM?

Pharmaceutical 127

Pharmaceutical Legal Trust Technique 127

Sales Gravy

MAY 3, 2023

Leading In A Changing Sales Landscape On this episode of the Sales Gravy Podcast, Jeb Blount (Sales Gravy CEO and author of Sales EQ) and Graham Hooper (CEO of Ellison Technologies) discuss the keys to leading your sales team in uncertain times. Salespeople aren’t the only ones experiencing tough times.

Objectives and Key Results 88

Objectives and Key Results Real Estate Trust Sales 88

Salesforce

FEBRUARY 12, 2024

Use these four in-demand Salesforce ecosystem job skill trends — identified in the Jobs in the Salesforce Ecosystem report — to build your skill set. What you need to know When we say “Salesforce ecosystem,” we mean the thousands of companies and organizations worldwide who run their businesses on Salesforce.

Relationship building 116

Relationship building Niche Contact Trust 116

Search Engine Land

SEPTEMBER 11, 2023

While SEO can be highly effective, it’s not a one-size-fits-all solution for all businesses. SEO might not be the immediate answer to your digital marketing needs. You require fast results Do you need fast results for your business and a way to attract tons of visitors to your website in no time?

Niche 142

Niche Engineering Promote Territory 142