Martech

MARCH 6, 2024

Another 37% of marketers said AI’s impact on the space will be “moderate, improving some aspects [of retail media], but not transformative.” 10% consider in-store data too complex for current AI capabilities. AI’s capability to deepen our insight into consumer behavior is a significant leap forward for retail media.”

Retail 122

Retail Commission Networking Technology 122

Salesforce

DECEMBER 7, 2023

With the rise of AI , everyone has seen how businesses can use AI to simplify and improve their processes. Get more value out of your Salesforce investment Learn how Salesforce Professional Services can help your business accelerate time to value with Data + AI + CRM + Trust. Then, learn how to use AI to reach your goals.

Objectives and Key Results 119

Objectives and Key Results Government User Experience Trust 119

Salesforce

NOVEMBER 13, 2023

Game-changing innovations in AI are transforming the way we build apps, enabling us to create experiences that were previously unimaginable. This could be the most transformative shift yet in application development. They augment the native capabilities of an LLM.

Customer Relationship Management 130

Customer Relationship Management Trust Relationship Management Presentation 130

Search Engine Land

JANUARY 11, 2024

You are conducting a content gap analysis or competitor research and trying to categorize multiple competitors’ content Use classification to verify if the competitor sites’ content aligns with the desired business direction. Business email address Subscribe Processing. Get the daily newsletter search marketers rely on.

Objectives and Key Results 135

Objectives and Key Results Follow-up Start-ups Engineering 135

Salesforce

FEBRUARY 14, 2024

Why AI implementation is often a headache — and what to do about it According to our recent State of IT report , three-quarters of IT leaders (74%) anticipate a surge in upcoming business demands, putting a strain on their already stretched teams. Trust is critical to the success of any business initiative. Here are their tips.

Trust 105

Trust Technology Technology Strategic planning 105

Veloxy

JUNE 15, 2023

Essential skills for success include strong customer relations, business development, account management & problem solving abilities. As the business landscape evolves, so does the role of outside sales reps, who must adapt to new technologies and industry trends to stay ahead of the competition and achieve success in their field.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Territory 264

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. However, most digital transformation initiatives have struggled to show near-term returns.

GTM 131

GTM Market share Growth Technology 131

Sales Pop!

OCTOBER 19, 2023

Transforming Sales and Marketing Alignment: The Rise of the CRO In the ever-evolving landscape of business, the harmony between sales and marketing departments has been a long-sought-after goal. The CRO, as our guest Nathan Young , a seasoned marketing strategist, points out, is a pivotal figure in this transformation.

Sales 111

Sales Technology Technology Contact 111

Martech

JANUARY 5, 2024

Like any transformative technological change in our history, the growing importance and availability of artificial intelligence (AI) will affect the people, processes, technologies and data powering our business operations. DAM is being transformed as a fundamental process within creative and marketing operations.

Government 121

Government Technology Technology Trust 121

Veloxy

MAY 11, 2023

This stage is the culmination of your efforts, where the prospect transforms into a delighted customer. Effective pipeline management holds tremendous significance for businesses, offering a multitude of benefits: 1. Here are some common hurdles faced by businesses in managing their pipelines: 1.

Pipeline 130

Pipeline Gaming CRM Prospecting 130

Search Engine Land

DECEMBER 4, 2023

Here’s a look back at ChatGPT’s first year and what we can expect next from this transformative technology. Since the introduction of ChatGPT and other genAI models a year ago, several industries have undergone significant transformations. Business email address Subscribe Processing. Built on OpenAI’s GPT-3.5

Objectives and Key Results 120

Objectives and Key Results Campaign Launch Strategize 120

Partners in Excellence

FEBRUARY 27, 2024

The capabilities of the tools are evolving very quickly, our capabilities in using these tools are evolving much less quickly. It has a monstrous reach for information and capability for summarizing it. For example, I just queried, “What are the most critical issues driving business in 2024?” ” In 0.41

Cross-sell 116

Cross-sell Presentation Drivers/motivators Engineering 116

Martech

SEPTEMBER 16, 2022

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. Allied Beverage hired third-party consultant Shift7 Digital to lead the transformation.

E-commerce 135

E-commerce Customers CRM B2C 135

Martech

NOVEMBER 2, 2023

Here are this week’s AI-powered martech releases, upgrades and features: Seismic added generative AI-powered capabilities to the Seismic Enablement Cloud platform. Seismic Knowledge’s Generative Search Capabilities give reps summary answers using info from across trusted sources while respecting permissions and access control constraints.

Campaign 115

Campaign Launch Trust Technology 115

Martech

FEBRUARY 7, 2024

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. When we talk about AI in the context of business, it’s easy to get caught up in the excitement of the technology. Why focus on having the best AI integrations? Build or buy?

Technology 128

Technology Technology CRM Finance 128

Martech

JANUARY 18, 2024

Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Integrating your martech tools isn’t just about technology — it’s crucial for long-term business success. To overcome these challenges, focus on: Addressing these barriers.

Strategize 117

Strategize Growth Technology Technology 117

Martech

SEPTEMBER 27, 2023

Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. Align opportunities: Develop business use cases for the technology. Pilot build: Use the technology in limited cases where business value can be proven.

Technology 122

Technology Technology Launch Trust 122

Martech

APRIL 26, 2024

My work on an AI-driven education platform showcased this capability. As someone who has spent years exploring AI’s creative potential, I can attest to its remarkable world-building capabilities. Applying similar approaches to entertainment will create more engaging experiences.

Entertainment 66

Entertainment Gaming Education Technology 66

Lead Fuze

OCTOBER 5, 2023

Picture this – your business harnessing powerful machine learning algorithms to personalize content, analyze customer data and transform interactions. Imagine chatbots that provide 24/7 customer support or AI tools capable of creating engaging blog posts. Look no further than using AI for digital marketing.

Real Estate 98

Real Estate Retail Technology Technology 98

Martech

SEPTEMBER 22, 2023

Depending on your role and level of experimentation over the past nine months, your view of generative AI can range from “it’s just a shiny object” to “these are transformational opportunities and threats.” Tone/style guides built into prior templates and editor capabilities. That’s changing rapidly. Register free.

Government 120

Government CRM Campaign Launch 120

Smarter With Gartner

JULY 12, 2021

When a health insurance company launches an app that allows members to print their insurance card or refill prescriptions, the outcome is digital business optimization that improves the existing business. Whether the end goal is to optimize or transform, organizations need a digital business technology platform (DBTP) to enable it.

Technology 127

Technology Technology Minimum Viable Product Appointment 127

Martech

OCTOBER 17, 2023

Combining AI with automation for maximized benefits Advertising automation has become an indispensable capability, enabling both agencies and enterprise-level organizations to overcome traditional growth challenges associated with large ad programs including execution complexity, eroding margins, and time constraints.

Strategize 122

Strategize Campaign Technology Technology 122

Martech

JUNE 6, 2023

You may be directly responsible for the transformation, but consider these five steps before you make that giant leap to migrate several tools at once. While there may be some synergies, focusing on the missing capability and what value it would add to your stack is most important. This also applies to newly released products.

X-functional 110

X-functional Cross-sell Contract Technology 110

Martech

JUNE 22, 2023

Some still question generative AI’s ultimate impact, but the mainstream adoption indicates that much of the focus on content-focused capabilities is warranted. Through the no-code transformation that empowered us to create new database fields, a privilege previously reserved for IT. They are foundational in martech stacks.

Government 115

Government Contact CRM Gaming 115

Search Engine Land

DECEMBER 6, 2023

With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. CTV changed this, opening doors to businesses for whom advertising on television had previously been a pipe dream. With ~230 million users in the U.S.

User Experience 114

User Experience Manufacturing Sports Engineering 114

Salesforce

FEBRUARY 21, 2023

It can also help small- and medium-sized businesses (SMBs) sell smarter and more efficiently, regardless of a company’s resources. Although it has the potential to transform sales, it will face several hurdles before it can become mainstream. The emergence of generative AI offers exciting opportunities to build on that progress.

Sell 98

Sell Technology Technology Pipeline 98

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Customers 114

Customers B2C Healthcare Retail 114

Martech

AUGUST 23, 2023

The marketing technology revolution is the compass guiding businesses through uncharted waters. Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. In today’s always-on world, every click matters.

Customers 98

Customers Strategize Technology Technology 98

Martech

DECEMBER 6, 2023

With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. CTV changed this, opening doors to businesses for whom advertising on television had previously been a pipe dream. With ~230 million users in the U.S.

User Experience 107

User Experience Manufacturing Sports Engineering 107

Heinz Marketing

JANUARY 24, 2024

Initially, it was about managing customer interactions and data, a practice crucial for businesses to understand and serve their clients efficiently. With the arrival of big data, a term that epitomizes the massive, complex datasets generated in the digital era, the landscape of CRM has undergone a transformative shift.

CRM 97

CRM Customer Relationship Management Technique Technology 97

Martech

AUGUST 28, 2023

From the moment you identify a capability gap in your platforms, reach out to your cross-functional partners. If you want or need their involvement, ask them why they disagree that there is a capability issue. Determine how critical they are to the project based on the work needed, their political clout and the capabilities managed.

X-functional 98

X-functional Angle Government Education 98

Sales Pop!

OCTOBER 20, 2022

In the last decade, there have been considerable advancements in business technology. Moreover, both small and large businesses recognize the role of technology in helping them achieve their goals. Many business technologies have emerged in recent years, but few are as progressive and disruptive as artificial intelligence (AI).

Finance 98

Finance Technology Technology Drivers/motivators 98

Martech

OCTOBER 5, 2021

More than they might think, marketers hold the future of their organization’s digital transformation in their own hands. Every marketing leader wants to break free of the constraints to their transformation, and often these constraints are portrayed as obstacles that others put in marketing’s way,” said McCune. Organization.

Technology 107

Technology Technology Manufacturing Presentation 107

Martech

OCTOBER 20, 2023

Data has become the lifeblood of businesses in today’s digital age. Now, businesses aim to predict future trends and opportunities rather than just looking at the past. We’ll explore how GA4 is changing the game — offering insights beyond historical data and giving businesses a competitive edge with predictive metrics.

Click Through Rate 122

Click Through Rate Campaign Represent Conversion 122

Search Engine Land

OCTOBER 17, 2023

Combining AI with automation for maximized benefits Advertising automation has become an indispensable capability, enabling both agencies and enterprise-level organizations to overcome traditional growth challenges associated with large ad programs including execution complexity, eroding margins, and time constraints.

Strategize 115

Strategize Technology Technology Campaign 115

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

Objectives and Key Results 109

Objectives and Key Results Cross-sell Strategize Retail 109

Martech

OCTOBER 14, 2022

These factors, combined with the growing influence of Amazon, increasing consumer privacy regulations and deprecating third-party cookies, are only exacerbating the need for transformation in retail that emphasizes customer relationships. BlueConic’s customer data platform (CDP) has been a core component in its transformation.

A/B testing 122

A/B testing E-commerce Retail UX 122