article thumbnail

The small B2B marketing team’s guide to ABM

Martech

Follow these tactics to determine the success of your ABM campaign: Engagement rates Start by assessing engagement metrics, such as email open and click-through rates, to evaluate how effectively your content resonates with individual accounts.

B2B 120
article thumbnail

How to clarify marketing metrics to impress the C-suite

Martech

While it is relatively easy to define “top of the funnel” (TOFU) and “bottom of the funnel” (BOFU) metrics, such as click-through rates and sales conversions, the metrics for middle-of-the-funnel (MOFU) activities are often ill-defined and generic. In this chaotic environment, the clarity of intended outcomes often gets lost.

Finance 126
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 vanity metrics marketers should avoid, and 7 to replace them

Martech

Many email servers and clients auto-open emails for security reasons, and users might open an email and immediately close it without reading or clicking. Measuring the conversion rate from those clicks (e.g., Where to find them: Your CRM system is essential for tracking the progression of leads through the sales pipeline.

CTR 87
article thumbnail

10 Sales Automation Tips For Startups (Tools & Techniques)

Salesforce

They also track performance, refining subject lines and messaging to boost open and click-through rates. Refine messaging continuously by analyzing performance data and adjusting subject lines, tone, and content to improve open and click-through rates. Why it’s important: Cold emails often get ignored.

article thumbnail

LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

Here are some ways that top salespeople can use LinkedIn to add to their pipeline. Be visible, relevant, and build relationships before they ever land in your pipeline. and CRM integrations help track LinkedIn touches and correlate them with pipeline progression. If you’re not engaging with them, your competitors are.

Closing 62
article thumbnail

What is customer engagement? Strategies and best practices to know

Highspot

Additionally, an integrated marketing strategy across channels, such as aligning your LinkedIn tone with your website, creates a unified brand identity. Nearly half (48%) of high-performing teams use DSRs to create a self-guided buying experience, the Highspot State of Sales Enablement Report 2025 found.

GTM 52
article thumbnail

Tips to Optimize Your Ecommerce Store with AI

Salesforce

Besides improving operational efficiencies, sales pipeline and analytics, AI acts like an intuitive assistant in ecommerce. ” You should analyze key metrics and set benchmarks for each segment and message for open rates, click-through rates (CTR) , and conversion rates.

Price 52