article thumbnail

Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

Mike Nierengarten is the founder of Obility, an agency that serves mid-market B2B SaaS vendors with SEO, paid search and paid social services. The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR).

B2B 128
article thumbnail

Lead gen tactics for B2B: Best of the MarTechBot

Martech

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are heading lead generation for a B2B financial services company. KPIs: Open rate: Measure the percentage of recipients who open your emails. Tone) Please keep the language simple.

B2B 124
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 high-impact email automations you need to drive revenue

Martech

Abandoned cart emails have an impressive 41% open rate and a click-through rate far above average, per Klaviyo. Next steps: Audit your email automation workflows Conduct a focused audit of your email automations by evaluating the following: Open rates: Revise subject lines or sending schedules for low-performing emails.

article thumbnail

A Day in the Life of An AI Enterprise

Salesforce

To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. First, it can generate email copy tailored to products and services that customers are looking for.

article thumbnail

Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Digital marketing is a broad term that encompasses many services. Social media platforms are then explored for additional information about the company, products, services and reviews. Therefore, a holistic approach and optimal budget allocation for each service will result in a better overall ROI. making a purchase).

article thumbnail

AI-powered martech news and releases: July 25

Martech

It’s available as self-service or with full creative support. Take our brief 2024 MarTech Replacement Survey Gopuff , a delivery service, launched its ad platform powered by AI and machine learning. It personalizes ads based on individual customer data, leading to increased ad relevance, click-through rates, and conversions.

article thumbnail

Email content for B2B decision-makers: Best of the MarTechBot

Martech

There are many possibilities, depending on the human users industry and main objectives: Before we start, you are an email marketing expert for a B2B financial services company. Context) You are an email marketing expert for a B2B financial services company. For this prompt, try selecting t he email expert persona. Case studies Why.

B2B 110