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Report: LinkedIn’s AI ad tool to launch globally this fall

Search Engine Land

Some agencies report limitations in targeting options, particularly for niche B2B audiences. Sean Johnston from Closed Loop reports a 3X increase in lead form completion rates and 66% cheaper cost per lead for client Calendly. Accelerate launched in October 2023 and is available to about 50% advertisers globally. Still in beta.

Launch 74
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How to use podcasts for natural link building

Search Engine Land

Let’s break down the process to give you a clear roadmap for execution: Launching a branded podcast The first step involves setting up a branded podcast tailored to your (or your client’s) industry niche. Focus on becoming an authoritative voice in your niche.

Niche 88
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Your top B2B YouTube ads questions – answered

Martech

Medical device company Create custom audience segments based on smaller, niche competitor websites that sell the same type of product as you. Whatever your niche, the key is continuously testing and refining your targeting. One of our clients ran a less-polished video for an annual event. Bottom line: Test it.

B2B 112
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How to revolutionize your market segmentation with genAI

Martech

This creates a more robust, efficient and forward-looking segmentation process that can be especially valuable when launching new products or refreshing existing market strategies. After listing segments by dimension, suggest interesting cross-segment combinations that might reveal unique niches.

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What Is a Micro Niche. and Do You Need One?

Hubspot

A micro niche is a business offering that’s highly specific. You may also encounter the term sub-niche to describe these laser-focused products or services. Micro niches drill down from niches, which are already segmented out from a larger market. Would your business benefit from a micro niche? Less competition.

Niche 101
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Peak PPC season is coming: 5 tests to run now

Search Engine Land

No matter your vertical or the particular timing, there are five tests I like to run during the slower season to help clients get learnings to leverage when the tide is high. Ideally, your brand or client has a test budget to play with, but if not, consider shifting the budget from the same stage of the purchase journey.

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How To Structure An Elevator Pitch That Works Like Crazy

ClickFunnels

The reason why it’s called an elevator pitch is that the classic scenario used to explain this type of pitch is meeting a potential client in an elevator. Who’s pitching potential clients in elevators nowadays anyway? It can be: Names of previous clients (prestigious institutions, well-known companies, famous people, etc.).

Pitch 244