Search Engine Land

AUGUST 5, 2024

Have you ever felt like your brilliant SEO ideas are trapped in your head, struggling to gain traction with your team or clients? A well-documented SEO strategy is your roadmap to success, aligning your efforts with business objectives and getting stakeholders on board. You aren’t alone. A pipeline of work with timelines.

Objectives and Key Results 85

Objectives and Key Results Clients Strategize Contract 85

Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era. How is GEO similar to SEO?

Engineering 114

Engineering Objectives and Key Results User Experience Trust 114

Search Engine Land

JULY 29, 2024

Key benefits of GEO. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Search Engine Land

AUGUST 22, 2024

Your approach depends on the account’s size, conversion volume and overall business objectives. This results in wasted spend. You have little to no control regarding product prioritization and are handing the keys over to Google’s algorithm with smart bidding. Focus on best sellers wouldn’t facilitate their key objective.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Veloxy

DECEMBER 9, 2024

Despite this, you might be frustrated by underwhelming results and a lackluster adoption from your team. Set precise and easily measurable objectives for your team and track their progress. Simplify the User Experience When it comes to improving Salesforce integration, simplicity is key. Rather, they care about results.

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Search Engine Land

JULY 24, 2024

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. Alignment with business goals : Regular performance checks allow you to ensure that your PPC efforts remain aligned with your overall business objectives. The client’s website. The market conditions.

CTR 97

CTR Objectives and Key Results Click Through Rate Campaign 97

PandaDoc

OCTOBER 15, 2024

Effective sales territory management is key to maximizing revenue and ensuring that your sales team operates efficiently. Key takeaways Historical data can be leveraged to determine new market potential and which areas are the most cost effective in terms of travel for sales teams, when needed.

Territory 52

Territory Objectives and Key Results Legal Sales 52

Martech

JULY 15, 2024

Prompt: Is it possible to compare costs of acquiring new clients versus cost of loyalty actions? Timeframe: Consider the time it takes to acquire new customers versus the time it takes to implement and see the results of loyalty actions. I am trained with MarTech content. Here’s something somebody asked me!

Customers 117

Customers Objectives and Key Results Cross-sell Follow-up 117

Martech

AUGUST 7, 2024

We recommend that clients create a panel of interested parties with various interests. It’s hard to do well, and the result is that one would hope this information becomes public: IT, privacy and legal teams would (should) have no concern over this use case and others where the cultivation of information is innocuous. Purpose-built.

B2B 127

B2B Objectives and Key Results Legal Territory 127

Search Engine Land

JULY 25, 2024

Clients often judge SEO and paid search as independent channels. As a result, organizations look to maintain their advertising/marketing effectiveness without increasing spend. Let’s apply the learnings to help our clients or employers power through an economic downturn without pausing their SEO efforts.

Campaign 108

Campaign Objectives and Key Results Price Service 108

Search Engine Land

JULY 25, 2024

You might have some great success stories in them or even with integrated, cohesive results. However, I would challenge you to consider that if you’re seeing positive results, they have likely come from focused efforts and not sporadic drop-ins to manage and see it through. I love hearing those stories! Things are changing really fast.

Objectives and Key Results 110

Objectives and Key Results Start-ups Launch Follow-up 110

Heinz Marketing

SEPTEMBER 17, 2024

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Limited Perspective : Being too close to the brand can result in tunnel vision, missing out on fresh ideas. Failure to meet the demand can result in lost opportunities.

Objectives and Key Results 106

Objectives and Key Results Launch Campaign Growth 106

Search Engine Land

SEPTEMBER 25, 2024

By taking a holistic approach, you can achieve better results for your business. For organic results: Organic clicks show how often people click your site’s unpaid listing. In combined metrics: Ads and organic clicks represent all clicks from both ads and organic results. Why should you do an SEO-PPC co-optimization audit?

CTR 83

CTR Objectives and Key Results Click Through Rate Campaign 83

Martech

DECEMBER 6, 2024

These directors want to use AI to improve business results. However, the key to success lies in how you communicate with your AI co-pilot. Action : Clearly state what you want the AI to do: Create an outline for a long-form blog post, focusing on structure and key points before we move to content creation. ChatGPT vs. Claude).

Angle 131

Angle Objectives and Key Results Education Strategize 131

Search Engine Land

AUGUST 12, 2024

Post from Boris Beceric on “wrong” ways to run Google Ads However, if you rely too heavily on Google Ads strategies that seemed successful early in your PPC career, you might develop biases that limit your ability to tailor your approach to each client’s unique needs. This article will break down: Major biases a strategist might have.

Objectives and Key Results 94

Objectives and Key Results Non-Profits Campaign Networking 94

Search Engine Land

SEPTEMBER 25, 2024

Here are the key points from their discussion. “The more people that adopt PMax because of Google’s push for the new shiny object, the more they make it easier to deprecate certain things. Advertisers kinda get a little bit watered down results.” But sticking to what is possible, he said he prefers exact match.

Objectives and Key Results 84

Objectives and Key Results Growth Campaign Strategize 84

SalesProInsider

MAY 23, 2025

Todays prospective clients are more time strapped, distracted, skeptical, and overwhelmed than ever. But heres the truth: The key to better conversions isnt moving fasterits slowing down. Lets look closer at how slowing down can actually speed up your results. Validate and Reflect Paraphrase back key themes or statements.

Conversion 62

Conversion Objectives and Key Results Trust Presentation 62

Sales Gravy

APRIL 2, 2025

Below are the key insights from our conversation on why coaching matters, how it boosts sales and culture, and what leaders should do right now to make it happen. But when coaching supports training, skill application soarsalong with results. But when coaching supports training, skill application soarsalong with results.

Objectives and Key Results 60

Objectives and Key Results Territory Appointment Technique 60

Hubspot

JUNE 16, 2025

Pitching clients, negotiating partnerships, growing a network. The job market is crammed with candidates all claiming to be “results-driven” and “customer-focused.” in deals across Fortune 500 clients.” Buj highlights data analysis and CRM skills as key differentiators: ‘It signals adaptability to sales tech stacks.’

Objectives and Key Results 50

Objectives and Key Results Pitch Sales Follow-up 50

Hubspot

MARCH 12, 2025

For sellers, the key benefit is a shorter sales cycle, allowing them to close deals more efficiently. And, this can have beneficial results. This requires a deep understanding of their business needs and objectives. For buyers, it offers a smoother, less overwhelming purchasing experience. What does SNAP Stand for anyway?

Sell 61

Sell Objectives and Key Results Pitch Sales 61

Salesforce

MAY 16, 2025

During the fall, I was thrilled to work on the first implementation of Personalization built natively on the Salesforce platform for one of our retail clients. After the hands-on experience, Id like to walk you through the new features that helped our client to thrive and release their first-ever product recommendations.

Objectives and Key Results 98

Objectives and Key Results Customers Construction Clients 98

Hubspot

OCTOBER 28, 2024

billion-year history of the known universe — have tapped some experts for their takes on key cold calling mistakes you need to avoid. The key is to have talking points and be flexible in how you deliver them, allowing for a natural conversation that feels authentic to the prospect.” Let's see what they had to say!

Cold Call 77

Cold Call Objectives and Key Results Pitch Territory 77

Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Soft skills training programs help bridge this gap by providing reps with interactive techniques for excelling, driving consistent results, and building stronger client relationships. Did you know?

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Highspot

APRIL 1, 2025

Key Takeaways Traditional sales role play often feels forced and anxiety-inducing, limiting a reps ability to build genuine sales confidence. Then, you will receive a summary of the results by the end of the session. What it looks like: Two sales reps argue over lead ownership, harming productivity and slowing progress on key accounts.

Objectives and Key Results 52

Objectives and Key Results Sell Objection handling Negotiate 52

PandaDoc

JUNE 27, 2025

Sales enablement content gives your sales reps the resources they need to build trust, help with objection handling , and move potential customers through the sales funnel. Content management: Tools that can help you organize, update, and share resources easily are key to a smooth strategy. It’s a necessity, not a luxury.

Objectives and Key Results 52

Objectives and Key Results Legal Contract Objection handling 52

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Below are the key steps to help you build a robust product training program: 1.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Hubspot

APRIL 9, 2025

Others save you time but damage your results meaning youll ultimately be less productive for using them. After the call, create another to-do list to keep the momentum going: Write down key takeaways. Unfortunately, it resulted in lost opportunities and was noticed by my manager. Define next steps. So, I kept delaying them.

Real Estate 69

Real Estate Objectives and Key Results Follow-up Contact 69

Veloxy

FEBRUARY 12, 2025

The results get even better with a 5X increase by the second month. Image Source - Outreach Outreach Key Features The platform makes complex sales processes simple. The AI-powered sentiment analysis impresses me because it helps teams handle objections and get more replies. See our case study here. Image Source - Apollo Apollo.io

Product 130

Product CRM Price Objectives and Key Results 130

Hubspot

JULY 23, 2025

They anticipate objections. In the Evaluation stage, I share tailored case studies or objection-busting content. As sales strategist and author Aaron Ross once said, “The more predictable your system, the more scalable your results.” You need a clear customer journey, a few key tools, and a commitment to thinking like the buyer.

SQL 50

SQL Customers Cold Call Sales 50

Highspot

MARCH 6, 2025

Key Takeaways Tailoring evaluations to specific sales roles ensures feedback fits the job, enhancing sales team performance where it counts. A sales performance evaluation is a structured review of a salespersons results, skills, and areas for improvement. Each type brings its strengths, tailored to your sales objectives.

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Sales 52

Highspot

JUNE 24, 2025

Key takeaways Sales role plays give sales representatives the space to build confidence in a safe, low-risk environment that encourages them to make mistakes and learn from them. Our solution streamlines approvals, saving clients up to 10 hours a week. They’re missing a few key features.” What impact are they having?”

Objectives and Key Results 52

Objectives and Key Results Objection handling Negotiate Sales 52

Martech

APRIL 2, 2025

From trend to strategy: How interactivity drives results Social media platforms punish their brand advertisers, influencer marketing loses its edge, but email just keeps on keepin’ on. However, my work with clients shows that interactive email can create more value for customers and drive greater results for your business.

Gaming 95

Gaming Objectives and Key Results Strategize Education 95

Highspot

MAY 15, 2025

Key takeaways Personalization is a must, not a nice-to-have, since 71% of buyers expect personalized experiences, and 76% get frustrated when they don’t get them. The result? This proves that a tailored, benefit-driven approach is a game-changer for driving results. They achieve 2.7 times more conversions and 1.8

Pitch 52

Pitch Objectives and Key Results Presentation Price 52

Hubspot

JULY 18, 2025

For example, when I worked with a project management SaaS client, we mapped a typical buyer journey like this: A marketing director realizes their team is missing deadlines (Awareness), compares tools like Asana and Monday.com (Consideration), and then signs up for a free trial with my client’s software (Decision).

Referrals 67

Referrals GTM Objectives and Key Results Trust 67

Hubspot

JULY 22, 2025

It’s still early-stage in some ways, but Breeze has helped me spend less time toggling between tools and more time actually talking to potential clients. Gong records and analyzes your sales conversations to spot patterns, objections, competitor mentions, and deal risks. Misses key moments in transcriptions and screen-sharing.

Objectives and Key Results 56

Objectives and Key Results Price Follow-up CRM 56

Hubspot

JULY 22, 2024

Option 2: Objection I understand. It sounds like you know them — are you a client? They’ll explain their pain points and objectives, which is valuable information you can use to build your sales pitch. As stated previously, the more research you do on your prospect prior to calling, the better your results will be.

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78