Hubspot

MARCH 21, 2025

Savvy businesses know which organizations pose a threat, present healthy competition to monitor, and may prove a close ally. In my experience covering businesses and writing case studies, Ive noticed that most organizations keep a close eye on competitors. Here are some of the benefits of partnerships.

Commission 41

Commission Strategize Cross-sell Click Through Rate 41

SaaStr

MAY 31, 2025

A $500M Loss Barely Registers at Top-Tier Funds When Insight Partners lost its share of half a billion dollars on Builder.ai, it represented just 1% of their $12B fund. Companies like Hinge Health and MNTN that recently went public represent this new standard substantial revenue, strong growth metrics, and compelling unit economics.

B2B 101

B2B Represent Gaming Growth 101

Salesforce

APRIL 16, 2025

Back to top ) Drive pipe faster with a single source of truth Discover how Sales Cloud uses data and AI to help you manage your pipeline, build relationships, and close deals fast. Often, sales managers are promoted for being good at the tasks and conversations around closing deals. And when it comes to management, this is accurate.

Technique 89

Technique Territory Sales Price 89

ConversionXL

MARCH 16, 2014

It represents the voice of an atmosphere, or historical setting of some kind. Cyrus Highsmith, author of Inside Paragraphs says typefaces represent the voice of an atmosphere, or historical setting, and that’s very true, but I want to add to that. The Blue in this graph is represents sites using serif fonts.

User Experience 133

User Experience Conversion Represent UX 133

Outreach

JULY 8, 2021

This particular user is persistent, however, and talks to a customer service representative via a chat bot to get some questions answered. The representative is eager, answers promptly, and sends the customer a follow-up email with helpful resources. Customer Experience (CX) vs. User Experience (UX).

User Experience 105

User Experience UX Customers Objectives and Key Results 105

ConversionXL

MARCH 19, 2013

Personas are fact-based (derived from user research) fictional representations of your users. They represent the goals, motivations, characteristics and behaviors of the most important groups of your users. Each card represents a (category) page on your website. Closed card sorting. Modified Delphi method.

User Experience 128

User Experience Objectives and Key Results UX Technique 128

Hubspot

JUNE 8, 2015

Instead of thinking of a desktop experience, a mobile experience, a tablet experience, and a Apple Watch experience, we'll need to pursue one, holistic approach -- an omni-channel experience. What Is an Omni-Channel User Experience? 7 Companies With Inspiring Omni-Channel Experiences.

User Experience 78

User Experience Appointment Strategic planning Entertainment 78

ConversionXL

AUGUST 28, 2017

You might think UX, or User Experience, is about making things pretty or “delightful” (how frivolous). Done right, optimization of the user experience: Creates a positive first impression on visitors, increasing conversions. Helps users find the product on your website that best meets their needs, increasing conversions.

UX 107

UX User Experience Objectives and Key Results Represent 107

ConversionXL

JULY 3, 2014

The UK based customer experience management firm, Thunderhead.com, conducted a similar study of U.S. After interviewing over 2,000 adults, they found ¼ would switch to a different provider after one negative experience. Close to 1 in 5 would sever ties feeling they could never re-establish trust after a significant negative experience.

Drivers/motivators 133

Drivers/motivators Customers User Experience Retail 133

Search Engine Land

SEPTEMBER 21, 2023

Microsoft is planning to launch Compare and Decide Ads in close beta in early 2024. It's important to keep up-to-date with new ad products and targeting tools to ensure you are delivering the best possible user experience and reaching high-value customers. Generative AI represents a massive opportunity for all.

Retail 109

Retail User Experience Represent Launch 109

Martech

OCTOBER 9, 2024

How it helps you Case studies are powerful tools for showcasing client success and closing deals. Marketers can guide visitors to the next logical step, whether it’s accessing more information, making a purchase, or scheduling a meeting with the best rep for them — all while reducing tool complexity and enhancing the user experience.

Product 124

Product Real Estate CRM Pipeline 124

Search Engine Land

JANUARY 8, 2024

Vectors sound more complicated than they are, but imagine we could represent a really simple word with three dimensions, such as [1, 9, 8]. Each number represents a relationship or feature. In GPT models, there are often 5,000 or more numbers representing each word. High Temperature (e.g., Low Temperature (e.g.,

Engineering 106

Engineering Legal Technique Objectives and Key Results 106

ConversionXL

OCTOBER 13, 2016

Detecting User Frustration Is Hard. But when diagnosing all the User Experience flaws of a website, there isn’t a single comprehensive and agreed-upon methodology that accurately pinpoints every problem. There are user experiences happening on your website every day. New Solutions to Old Problems.

UX 118

UX User Experience Start-ups Represent 118

Search Engine Land

APRIL 17, 2023

This article explores how Google can potentially evaluate content pieces through their authors’ experience, expertise, authoritativeness and trustworthiness (E-E-A-T). A vector of numbers represents each word of a text or paragraph of text, and entities can be represented as node vectors or entity embeddings (Node2Vec/Entity2Vec).

Objectives and Key Results 130

Objectives and Key Results Represent Engineering Follow-up 130

Salesforce

DECEMBER 7, 2022

Closing sales requires the ability to develop trust and personalize the way you communicate. Personas are realistic characters who represent key audience segments. physical, social, tech) quotes that represent key insights. Decide the most important audience segments you want the persona to represent. What’s a persona?

Customers 98

Customers UX Represent Cross-sell 98

Martech

JUNE 25, 2024

Focusing on your ideal audience, prioritizing user experience design and demonstrating a tangible return on investment. Don’t skimp on human support: While digital tools are essential, ensure you have accessible and helpful customer service representatives available, like the in-person help a local branch can provide.

B2B 114

B2B User Experience Finance Trust 114

Martech

JUNE 13, 2024

The term refers to closed marketing ecosystems in which the owner controls the content, data, inventory and engagement experience. This integration ensures a consistent user experience and allows marketers to diversify their advertising strategies within a single ecosystem. Google, Meta and Amazon (a.k.a.

Cross-sell 126

Cross-sell Customer Relationship Management Campaign User Experience 126

ConversionXL

APRIL 28, 2021

But when we took a closer look, we discovered that, even if we scaled our email campaigns, the users who received our emails represented a measly 1% of our overall revenue. When we launched our test—a button to win a $100 cash prize—we discovered that users weren’t nearly as interested as we thought they’d be in cash incentives.

Product 151

Product Minimum Viable Product Click Through Rate Gaming 151

Score More Sales

OCTOBER 24, 2014

The tool will offer a seamless user experience, predictive analytics, and a natural language dialog to help with answers to the most difficult questions. Answering Questions Like, “Which Deals Are Likely to Close?”. However, most business users have none of these things. Close More Deals. Increase Opportunities.

Represent 88

Represent Inside sales User Experience B2B 88

Sales Pop!

DECEMBER 17, 2021

In the same vein, customers looking for a chatbot to inform their purchase decisions are more likely to be swayed by a personalized communication experience. In Closing. Chatbots can provide personalized user experiences to convert leads into prospects or customers. You can even use chatbots to upsell to new customers.

A/B testing 130

A/B testing Sales Contact User Experience 130

ConversionXL

SEPTEMBER 5, 2019

A quick primer on user personas. What’s a user persona? A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. Engaging with users became more of a norm and less of an exception. Step 7: Conduct one-on-one interviews. Important caveats.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

FEBRUARY 15, 2018

I’ve often seen luxury brands trying to go all out with innovative user experiences to “somehow” convey the value of their brand and product. Pay close attention to typography. Minimize interruptions like popups, banners, and things that can disrupt the experience. Don’t skip the basics. Use fewer colors.

Objectives and Key Results 125

Objectives and Key Results Price Promote Up-sell 125

Hubspot

AUGUST 6, 2018

Asking other people to evaluate your work applies to almost every discipline, especially user experience and design. Learning directly from the people that your work is actually for -- your users -- is what enables you to craft the best user experience possible. What is Usability Testing?

UX 77

UX User Experience Construction Follow-up 77

Martech

DECEMBER 28, 2022

Smarter, progressive organizations will continue to invest in advanced analytics and AI to connect more closely with their customers, anticipate behaviors, and identify issues and opportunities in real time,” said Helena Schwenk, VP, Chief Data and Analytics Officer for analytics database management software company Exasol.

Retail 124

Retail Technology Technology Conversion 124

Sales Hacker

NOVEMBER 10, 2023

Tracking the time users take to derive value offers insights into initial user experience effectiveness. The “Aha Moment” in the Product Experience: Defining Critical Milestones: The “aha moment” is pivotal, representing when users grasp a product’s unique value proposition.

Intrinsic 123

Intrinsic GTM Customers Contract 123

ConversionXL

NOVEMBER 27, 2018

While a thank you message may be easier to implement (it’s one less page to design), it has drawbacks: Users are left on a conversion page that’s stripped of navigation and calls to action. That’s a virtual guarantee that the user will close out the browser window—the page has nothing else for them.

Cross-sell 133

Cross-sell Hospitality Referrals Real Estate 133

ConversionXL

JANUARY 31, 2019

Does your employer or his representative resort to trickery in order to defraud you of your part of your earnings?” The biggest difference in answer formats is between open-ended and closed-ended responses. Closed-ended responses. For better and worse, closed-ended responses set boundaries and suggest norms.

Technique 121

Technique Closing UX Represent 121

Search Engine Land

SEPTEMBER 7, 2023

.” But they can also represent more complex named concepts, such as events like “The Olympic Games” or places like “Mount Everest.” They aren’t tied to specific phrases but represent broader ideas. Assess the competition. Determine which sub-niche within your realm you can outshine others in.

Objectives and Key Results 130

Objectives and Key Results Niche Angle Networking 130

Martech

JULY 28, 2021

His team is watching attendance rates closely and is finding that virtual events are producing more qualified leads, in many cases. We couldn’t wait for a campaign to end, and had to come as close to real-time as we could,” he explained. “We Panasonic didn’t have to reduce their marketing team or hire new members. We knew the value.”.

B2B 114

B2B A/B testing B2C Entertainment 114

Salesforce

APRIL 29, 2022

“Design debt represents all the design-related work that’s skipped, or deferred to a future date, in order to ship faster,” said Denise Burchell, senior director of design at Salesforce. While tech debt is fairly established, design debt, also referred to as UX (user experience) debt , as a concept is still developing a common language.

UX 98

UX User Experience Objectives and Key Results Technology 98

ConversionXL

SEPTEMBER 9, 2020

Without it, the page will take longer to load, which can damage the user experience and, ultimately, search engine rankings. More recently, Google Search Console rolled out a Core Web Vitals section, which tracks a set of website performance metrics that focus on user experience. Image source ).

User Experience 102

User Experience Start-ups Networking Engineering 102

ConversionXL

OCTOBER 16, 2018

A single 15-second delay may not impact the customer experience significantly, but the aggregate delay—15 seconds for each response in each interaction across every representative—can add up to longer wait times and higher staffing requirements. Chatbots are nowhere close to passing the Turing test.

Represent 112

Represent Service Conversion Contract 112

ConversionXL

JULY 21, 2022

North star metrics are inherently customer-centric, meaning all teams become focused on customer success rather than closing deals or growing revenue (although these naturally follow). It’s not representative of customer value. Then select the metric that best represents this goal (WAU or WPU). Customer-centricity.

Growth 120

Growth Objectives and Key Results Promote Price 120

Hubspot

AUGUST 24, 2020

Still, the project represented a milestone in the history of Facebook advertising. These ads appeared either within a user's news feed or in the site's designated ad space. Though it was impossible for users to opt-out of the program entirely, they still had the option to close out individual ads. Image Source: CNN.

Real Estate 101

Real Estate Launch Objectives and Key Results Campaign 101

ConversionXL

APRIL 23, 2019

Personas are fact-based (derived from user research) but fictional representations of your users. They represent the goals, motivations, characteristics, and behaviors of the most important groups of people who come to your site. Each card represents a (category) page on your website. Closed-card sorting.

UX 114

UX Objectives and Key Results User Experience Represent 114

Highspot

DECEMBER 23, 2020

We believed – and still believe – that by combining the modern user experience of popular consumer applications with AI and cloud computing that we could empower customer-facing teams to work more efficiently and effectively. And it showed us just how hard it was for marketing, sales, and services to work together effectively.

User Experience 98

User Experience Represent Up-sell Meeting 98

ConversionXL

MAY 16, 2018

I believe that Bruce Willis has starred in higher rated movies than Nicholas Cage because he has more experience acting in high budget films. I believe that by changing the banner on our website to something more representative of our core customer demographic, visitors will convert more frequently. Well…possibly. Probably not.

A/B testing 133

A/B testing Represent Non-Profits Price 133