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Best Small Business Ideas: Practical Tips and Strategies for Success

Salesforce

While some successful small businesses have been launched with a shoestring budget, it’s less stressful if you have a significant financial cushion. Or, rather than making pieces yourself, refinishing and repurposing used furniture can launch a business rooted in sustainability, reclamation, and eco-friendliness.

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The Laws Marketers Need to Know to Avoid Legal Backlash

Hubspot

And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as well as the latest debacle with the up and coming (or maybe not?) Law has been all over the marketing news lately. First, there was all the SOPA/PIPA drama. social network, Path.

Legal 78
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Navigating the creator economy: Strategies for brands and marketing teams

Martech

Know why you want to partner with creators Whether it’s amplifying brand awareness, launching a new product or simply wanting to better understand the organic communities your brand could benefit from, it’s important to have goals in mind. Creators earn commissions for sales generated through their unique links. Keep things simple.

Niche 136
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4 simple ways to put an end to unprotected paid search by Adthena

Search Engine Land

Unauthorized third parties, including competitors and affiliates, may create websites or ads that closely mimic the appearance and messaging of genuine brands, leading unsuspecting consumers astray – and reaping commissions they aren’t entitled to. The possible budget wastage is substantial.

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If You’re Thinking About Getting Into NFTs, Ask These Questions First

Salesforce

Just look at the major brands across global industries that are launching and selling them: Taco Bell, Twitter, Campbell Soup, even the Los Angeles Times. Can I tolerate the legal limbo? One particularly muddy legal spot is the question of banks. But legally, it’s quite a bit more nebulous. Explore NFT Cloud.

Legal 98
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LinkedIn drops user targeting based on Groups data

Search Engine Land

The move comes after a coalition of civil society groups filed a complaint with the European Commission in February, alleging LinkedIn’s ad targeting practices could enable discrimination based on sensitive user data like race, politics or sexual orientation. Why it matters. Why we care. The backdrop. Curbing concerns.

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How to Write a Change of Commission Letter (with Example)

Salesforce

We’ll walk through what a change of commission letter is and when to use them. What you’ll learn: What is a change of commission letter? Learn more What is a change of commission letter? A change of commission letter is a way for companies to give sales teams written notice about pay changes.