Hubspot

MAY 26, 2025

That kind of strategic intel doesnt come from a spreadsheet. You can have the best list, the best script, and the best product. When your stuff goes viral and you have to deal with haters, you can cut through the noise and find something constructive. Half the time, its about fact-finding. Getting negative feedback from a boss?

Cold Call 65

Cold Call Quota Gaming Pitch 65

Hubspot

JULY 22, 2024

I am calling about our software that helps you with the strategic implementation of your biggest problems from Outbound Company. Prospect: Actually, this isn't a great time … Rep: Are you interested in a product demo of how we are in the magic quadrant? My customers are typically looking to increase rep productivity.

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78

Salesforce

NOVEMBER 8, 2024

Between lost productivity, employee disengagement, absenteeism, lower organizational commitment, and turnover, burnout collectively costs organizations as much as $190 billion annually. Strategic use of automation can lighten workloads and improve productivity during working hours so there’s less to be done off the clock.

Commission 94

Commission Territory Quota Sales 94

Hubspot

APRIL 23, 2025

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Its less about ownership and more about strategic advantage because the right partnership can get you further faster. I asked him what changed. His answer? Joint ventures.

X-functional 57

X-functional Manufacturing Non-Profits Government 57

PandaDoc

MARCH 25, 2025

Complex sales typically involve high-value products or services, which are often highly customizable. Here is an overview of the sales process for complex sales: Discovery/needs analysis: Understanding your customers needs and challenges is key to demonstrating how your product or service can help. What is considered a complex sale?

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

SaaStr

MAY 16, 2025

Non-technical CEOs can win in AI : Despite conventional wisdom, OpenAI is dominating with non-technical leadership because they excel at recruitment, empowerment, and strategic partnerships. Marketing and AI: What CMOs Are Really Buying Products like Clay are winning because they’re solving an existential threat for CMOs.

Strategic partnership 113

Strategic partnership Construction Manufacturing Strategize 113

Sales Hacker

JUNE 20, 2025

Beware the fractional trap Fractional roles can be appealing, but they’re not always strategic. Treat fractional like a product: be intentional, differentiated, and focused. Document Crunch has expanded its vision with a bold goal: zero construction disputes. Some operators jump into fractional because it’s flexible.

GTM 99

GTM Construction Referrals Networking 99

Sales Hacker

JUNE 17, 2025

But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. Product and Go-To-Market. Product and Go-To-Market. Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth.

GTM 84

GTM Customers Construction X-functional 84

Partners in Excellence

MAY 29, 2025

Think capital equipment and similar types of products. The majority of revenue is based on the upfront purchase of a product. It’s a strong product, that keeps getting better, attracting us to buy the new models. There is a category of Durable revenues that have existed ever since people started building products.

Real Estate 80

Real Estate Healthcare GTM Construction 80

Sales Hacker

FEBRUARY 14, 2025

These 300+ Operator investors became the core of our fund our product. Calling close friends a product feels strange, but its true. And with all humility, its a damn good product. Your process is a reflection of your product (fund). If a LP sounded promising, we would add them to the list or ask for an introduction.

GTM 77

GTM Sell Pipeline Networking 77

Sales Hacker

JUNE 27, 2025

It’s a 340-slide deep dive into how AI is reshaping business, product, and go-to-market strategy. At the same time, be aware that GTM teams are becoming significantly more productive, but most leadership structures haven’t adapted. Time-to-Value is the new differentiator Buyers don’t want a product tour.

GTM 91

GTM Legal Trust B2C 91

Hubspot

APRIL 7, 2025

A solidly constructed sales script is one of the more valuable resources a sales org can leverage to ensure consistency in its calls' messaging and execution and a lot of reps say they use them. However, a well-constructed sales script typically isn't enough to support consistently successful sales calls on its own.

Cold Call 45

Cold Call Sales CRM Prospecting 45

Salesforce

OCTOBER 18, 2024

A top motivating factor for most people — especially those in finance, insurance, and construction — is money. Create an ideal customer profile to target prospects who are mostly likely to spend their hard-earned money on your product or service. Consider how unique your product or service is. Who is your competition?

Minimum Viable Product 111

Minimum Viable Product Cross-sell Niche Legal 111

Martech

APRIL 21, 2025

While it is valuable to examine productivity gains, this mindset limits AI’s transformational potential. The old process had individuals driving around town in their cars, looking for construction sites (those were the leads!) Identify construction trends. Then build personalized email outreach. 25% efficiency increase.

Pharmaceutical 84

Pharmaceutical Construction Technology Technology 84

Hubspot

FEBRUARY 17, 2025

Instead of leading with the features of a product or service, dive into an exploration of the client's specific situation. Use strategic silence and mirroring. Richard Dalder , Business Development Manager at Tradervue , says, "One method is the strategic use of silence.

Negotiate 73

Negotiate Gambling Objectives and Key Results Technique 73

Iannarino

AUGUST 3, 2021

You can think of your first meeting as a tryout, a chance to show that you’re a serious contender for the role of future strategic partner. Halfway through his spiel, tragically, a construction crew mistakenly cut a nearby power line, taking out the transformer and ending our meeting even more abruptly than I hoped.

Meeting 321

Meeting Clients Prospecting Construction 321

Sales Pop!

AUGUST 24, 2021

Since you are a product of your environment, choose the environment that best develops you toward your objective”. But in the interest of time, rapid sales team brainstorming events can be just as productive. Construction, transportation, and the consumables markets as well. Change happened. The Clement Stone quote applies.

Transportation 241

Transportation Real Estate Healthcare Government 241

Smarter With Gartner

JULY 8, 2021

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete. Gartner strategic assumption.

Drivers/motivators 116

Drivers/motivators Strategize Strategic planning Government 116

ConversionXL

NOVEMBER 4, 2021

Product marketing is today’s most critical marketing function. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They determine what attributes the product needs to win against the competition. Start with product features.

Product 127

Product E-commerce Strategize B2B 127

Sales Pop!

NOVEMBER 18, 2022

I love the Clement Stone quote – “You are a product of your environment. But I’m suggesting that we all stop and, in the interest of time, conduct concise team brainstorming events that can be just as productive. How about your delivery assets – products, services and people? But what about your environment?

Real Estate 242

Real Estate Healthcare Objectives and Key Results Government 242

Veloxy

DECEMBER 28, 2023

Download Now: The Big Blue Book of Field Sales Outside Sales Reps — flip to the chapters on outside sales productivity, mastering the art of in-person selling, and how to shorten your sales cycle. and embark on this journey to master the art of field selling together! Grab a warm coffee or tea and let’s get started!

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Sales Pop!

MARCH 15, 2024

Chris underscores the adaptability and efficiency of virtual assistants, highlighting their ability to maintain high productivity levels even amidst challenging situations like the global pandemic, which significantly disrupted traditional work settings.

Real Estate 162

Real Estate Healthcare Construction Legal 162

SaaStr

OCTOBER 27, 2023

Jason re-takes the stage in Part 2 of the series to answer questions about the right time is to invest in a new product line, building vertical vs. horizontal, multiples in 2024, and much more. When you have a lot of sub-use cases, it makes sense to go horizontal, but after two or three of them, the product can become weird.

Strategize 109

Strategize Growth Niche Quota 109

ConversionXL

JANUARY 18, 2022

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe? They rely on each other for success.

Product 110

Product GTM Construction Launch 110

Search Engine Land

JANUARY 24, 2024

Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. Still, delving into SKU-level details is crucial to uncover hidden potential, address wasted budget, or identify specific products affecting overall category performance. What is product scoring?

Campaign 87

Campaign Profit margin Product Construction 87

SaaStr

MARCH 10, 2021

You may not have heard of Procore if you aren’t in construction, but it’s a quiet SaaS leader we can all learn from if we think about it as a break-out Vertical SaaS leader. Pricing is based on products and volume, not seats. I love to see this called out as a strategic asset and weapon. Many ignore it. #3.

Construction 115

Construction Price Growth Strategize 115

Martech

NOVEMBER 8, 2023

Let’s unpack this idea of differential profitability of customers and the strategic implications for B2B marketers. Look back at least three years if you can, specifying the number of products/solutions purchased, renewals, average contract value and other indications of success. Your relationship with a company is dynamic.

Customers 127

Customers Construction B2B Cross-sell 127

Sales Pop!

MARCH 24, 2024

It’s a dual pathway where contented employees lead to enhanced productivity, better customer service, and, consequently, elevated business performance. Satisfied employees are more likely to be productive, bringing ingenuity and efficiency to their roles.

Construction 130

Construction Growth Strategize Promote 130

Spiro Technologies

JULY 16, 2024

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. We construct monumental staircases, stainless steel guardrails, and glass guardrails. Ryan Collier: I think it’s more fun to be in the construction industry.

Construction 59

Construction Trust X-functional Up-sell 59

Martech

SEPTEMBER 18, 2023

A: Outside of regulated industries, like schools, municipalities and government, the majority of organizations where we find the most need are manufacturing, production, construction and agriculture services. We’re looking at a big focus strategically as our target, our total addressable market in America.

Agriculture 127

Agriculture Territory Construction Manufacturing 127

Martech

JANUARY 2, 2024

The most basic building blocks of an effective strategy are an overall objective; a target audience and audience profiles; budget; and KPI’s to help you measure the outcome of your strategic planning. Product marketing and strategy. Identify your target user base: Which roles within my organization complete these tasks?

Strategic planning 137

Strategic planning Government Construction Legal 137

Martech

JUNE 18, 2024

This strategic approach will steer your team toward fully adapting and effectively utilizing these systems. We designed a content development process map outlining key steps, from briefing and idea generation to creative development, creator evaluation production and even necessary digital storage and tagging.

A/B testing 119

A/B testing Construction Strategize Technology 119

SalesLoft

SEPTEMBER 23, 2022

Potential prospects want to hear about why you think your product will be a great fit , how you can help them, and other B2B companies who’ve benefited from working with you. For example, if you own a SaaS startup , why did other business owners choose your new product/service over others? . Are you promoting new content?

Construction 52

Construction B2B Follow-up Prospecting 52

Martech

JUNE 22, 2022

In my article How to avoid a marketing technology #Fail , I gave strategic advice on how to avoid martech buying potholes. If the seller listens more than they talk, they’ll show how their product or service aligns with your stated goals. Avoid martech buying potholes. Refine methods and practices.

E-commerce 129

E-commerce Construction Technology Technology 129

Women Sales Pros

MARCH 15, 2019

They also know that opening sales effectively will lead to long and productive relationships with customers. While most sellers open by introducing their product or by asking for the buyer’s time, professional sellers understand that it is essential to open on value. They know that racing ahead to a close is a sure way to lose sales.

Appointment 129

Appointment Construction Contact Prospecting 129

Heinz Marketing

MARCH 29, 2023

By Cherie Singer , Strategic Solutions Ambassador at Heinz Marketing As a former psychotherapist, my eclectic background has often served as another lens in the business world. Let’s face it, there’s a lot more behind all of our thinking and behaviors – including those in the business realm.

Construction 115

Construction Sales Technique Clients 115

Heinz Marketing

JULY 22, 2021

For example, maybe you work in the construction industry and target contractors and architects. You can also think about narrowing your campaign based on a specific product or service. Don’t forget: when selecting these channels and tactics, get creative and be strategic! This will be key in developing your copy down the road.

Campaign 137

Campaign Construction Pipeline Start-ups 137