Remove add Url
article thumbnail

13 questions to diagnose and resolve declining organic traffic

Search Engine Land

After over 15 years of playing an SEO private investigator – in-house and as a consultant – I’m sharing 13 questions that have helped me close even the most curious cases. If non-brand performance is the primary factor, look for the leaks – aka the URLs and keywords that are trending down. URL : Which page(s) are losing traffic?

Referrals 127
article thumbnail

6 things you should do after a Google core update rollout completes

Search Engine Land

Check URL directories Assessing visibility trends by URL directory structure can show whether certain areas are gaining, maintaining or losing ground. Compare and contrast Perhaps you can’t see a clear trend in specific URL paths on your site. Add charts and visualizations where appropriate.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

4 tips for auditing your marketing automation program

Martech

“I always tell my clients the best place to start your marketing automation program is on a whiteboard or on a Lucidchart so all the members of your team know what’s going on,” said Ali Schwanke, founder of consultancy Simple Strat, in a presentation at The MarTech Conference. “I

Consult 111
article thumbnail

Where is SEO in the business hierarchy?

Search Engine Land

Why do businesses still struggle to add SEO to their hierarchy? Having an external SEO consultant, agency or some foster child type of in-house SEO who can’t introduce sweeping changes across a larger organization is futile. “Forgetting” to add redirects to new URLs while the old ones just result in 404 errors?

UX 100
article thumbnail

10 internal linking best practices for accessibility

Search Engine Land

Everyone, and every bot, who is scanning your website needs to understand where they are going,” according to Alice Rowan, website copywriter and SEO consultant, and a community member of Neurodivergents in SEO. Ask yourself: Am I only adding this link solely for SEO, or am I adding it because it genuinely adds value?

article thumbnail

Top LinkedIn profile tips: Boost your professional presence

PandaDoc

Optimizing your LinkedIn profile should be a continuous process which involves everything from your URL and images on your profile to effectively displaying your core skills. Add all relevant work experience and job skills Prospective employers will always want to know where else you’ve worked and in what roles.

article thumbnail

Requirements for Successful Marketing Attribution: Data

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing I’m going to stick with the attribution theme ( see my recent blog post ) since it’s continued to be a popular topic in B2B Marketing. In my previous post, I walked through the different attribution models.