Martech

NOVEMBER 8, 2024

Here, we’ll focus on using data to analyze and improve decision-making after launching a marketing initiative. After all the hard work of planning and launching a marketing campaign or introducing a new initiative, the team quickly shifts focus to the next project. What prevents more effective learning after a campaign?

Campaign 127

Campaign Launch Strategic planning Strategize 127

SaaStr

MAY 23, 2025

After launching out of Y Combinator in 2018, RevenueCat quickly hit product-market fit. Developer-First DNA: The founders “understood the difficulties in scaling a subscription app firsthand”this wasn’t consultants building for developers, this was developers building for developers. By the time they raised their $1.5

Launch 112

Launch Represent Niche B2B 112

Martech

FEBRUARY 7, 2023

It’s time to be more strategic. Continuously evaluate metrics Once you begin launching your marketing, you can’t ignore the data. We must take a consultative and data-driven approach to make marketing less of a cost center and more of a value-added partner. What does this mean for marketers? Get MarTech!

Strategize 112

Strategize Campaign Consult Launch 112

Martech

JANUARY 6, 2025

But working as a marketing consultant for the last few years, Ive been reminded about the importance of questions particularly the FAQ document. Its a strategic asset, the starting point for many, if not all, projects. New product or service launches. At product launches, we rely on the product manager.

Go To Market 130

Go To Market Legal B2C Strategize 130

Martech

DECEMBER 27, 2024

Creating a cohesive, purposeful experience across channels is critical to build trust, reinforce brand recognition and stand out in a crowded market, said Karissa Sachs, VP of marketing for staffing consultancy Cella. To do this, brands will need to appoint a CX leader to define that CX North Star and evangelize across the organization.

Customers 115

Customers Appointment Education Consult 115

Sales Hacker

OCTOBER 11, 2024

GTM 116: The Future of SEO and AI’s Impact, with a $100M+ Product-Led SEO Framework with Eli Schwartz Eli Schwartz is an SEO expert and consultant with over a decade of experience driving successful SEO and growth programs for both B2B and B2C companies. Sustained success demands a strategic approach backed by powerful technology.

GTM 113

GTM X-functional Pipeline Construction 113

Hubspot

DECEMBER 5, 2019

In the movie "Up in the Air" with George Clooney and Anna Kendrick, Clooney's character works at a human resources consultancy firm specializing in termination assistance — also known as firing employees for other companies. Plus, consulting is a growing industry. So, what would a consultant actually do?

Consult 66

Consult Strategic planning Finance Strategize 66

Search Engine Land

FEBRUARY 1, 2023

A quick primer on launching ChatGPT If you haven’t logged into ChatGPT yet, no worries! Here are 15 strategic prompts to inspire you, lighten your workload, and improve your results. Create strategic ads and assets with ChatGPT Writing ads at scale is table stakes for AI. This is only the beginning.

Strategize 100

Strategize Objectives and Key Results A/B testing Clients 100

Sales Hacker

OCTOBER 18, 2024

Examples of Custom GPTs for specific scenarios: Andy Jolls (AI & GTM Advisor and Consultant) shared a Pavilion GTM Summit Calendar GPT , making it easy to quickly check when key topics and sessions are happening. Startups to watch Kick – announced their $9M funding (two rounds), launched on Product Hunt , and came out of stealth.

GTM 102

GTM E-commerce Real Estate Networking 102

Hubspot

APRIL 25, 2023

A career in management consulting is glamorous. But the consulting career path also has its challenges. Mika Kim , a former consultant at one of the Big 4 consulting firms, reports working an average of 12 hours per day. Consulting isn’t for everyone. Table of Contents What is consulting? What is consulting?

Consult 78

Consult Hospitality Healthcare Management Consulting 78

Sales Hacker

APRIL 27, 2020

Analytical and consultative skills go far in establishing an enablement function. Sales enablement best practices will get you started, but you need to be able to think strategically. Set priorities based on the org’s strategic objectives. Become a strategic partner. Stephanie Middaugh , Sr.

Strategize 101

Strategize Government Objectives and Key Results Sales 101

ClickFunnels

JANUARY 27, 2023

Table of Contents: Attention: Consult With a Lawyer Before Doing Any of This! Attention: Consult With a Lawyer Before Doing Any of This! Please consult a lawyer before you start implementing the advice in this article. But how can you use it to grow your medical practice? But how did that happen? ClickFunnels 2.0

Campaign 208

Campaign Appointment Cross-sell Pitch 208

Gong.io

DECEMBER 5, 2022

That’s why having a strategic sales plan is vital. In other words, a strategic sales plan helps your sales reps avoid firing aimlessly into the market and missing more often than they hit. In other words, a strategic sales plan helps your sales reps avoid firing aimlessly into the market and missing more often than they hit.

Strategize 62

Strategize Sales Quota Pipeline 62

Hubspot

JANUARY 6, 2013

That's why the offer still stands for our marketing community members and devoted blog readers to sign up for a free marketing consultation with a HubSpot expert about strategizing and planning for the year ahead. Let's get those thinking caps on, and start strategizing! 16 Smart Resolutions for Better Marketing in 2013.

Launch 78

Launch Strategize Strategic planning Engineering 78

Sales Hacker

AUGUST 7, 2020

Manager Strategic Partner Development for the Americas. Vice President of Strategic Sales, Quip. samsales Consulting. Vice President of Sales & Strategic Partnerships. Senior Vice President, Strategic Sales & Revenue. Strategic Team Lead. Strategic Account Executive. Strategic Sales Manager.

Territory 130

Territory Presentation Strategic partnership Inside sales 130

Heinz Marketing

JULY 29, 2022

As a strategic consulting firm, our number one objective is to ensure our people are armed with the experience and know-how to help our clients achieve their B2B goals. When considering candidates for Consultant and Engagement Manager roles, we prioritize values fit with our culture over B2B skills and experience.

Pipeline 115

Pipeline B2B GTM Consult 115

Martech

SEPTEMBER 15, 2021

The part of the budget Alfonso had in mind is the budget for new initiatives — a new conference, a product launch, the use of new social media channels, and so on. That eats up budget too, especially when agencies and consultancies are involved. Read next: Strategic marketing ops leaders can earn a seat at the top table.

Consult 123

Consult Presentation Strategize Launch 123

Hubspot

JANUARY 2, 2025

Like most people, my first real experience with AI was when ChatGPT was launched in 2022. Well, while I think its clear AI is an incredible enabler, its important to remember that its still a tool: it cant replace the creativity, empathy, and strategic thinking that make entrepreneurs successful.

Gaming 78

Gaming Technology Technology Campaign 78

Heinz Marketing

APRIL 3, 2025

By Carly Bauer , Marketing Consultant at Heinz Marketing Every company has a go-to-market (GTM) strategy. If marketing is sprinting toward MQL goals, sales is chasing a different ICP, product is prioritizing a new feature launch, and customer success is putting out fires in onboardingyour GTM motion isn’t orchestrated.

GTM 73

GTM Go To Market Launch Pipeline 73

ConversionXL

NOVEMBER 10, 2020

Instead of focusing on content for each phase of the traditional funnel, marketers need to create content at three depths: conceptual, strategic, and tactical. The strategic level. How Atlassian used the conceptual, strategic, and tactical frameworks . Choosing what to talk about. The conceptual level.

Strategize 139

Strategize Teamwork Education Follow-up 139

Hubspot

FEBRUARY 24, 2025

They hear, Were happy with our current solution,' and launch into feature comparisons. Start with showcasing the ROI and the unique benefits your solution offers and use discounts strategically. Believing the first objection is real. It rarely is. When prospects say, Its too expensive,' reps sprint toward discounts or value props.

Objection handling 66

Objection handling Price Prospecting Start-ups 66

Hubspot

JUNE 8, 2020

In fact, in February 2019, LinkedIn Live was launched to individual users. While your business page might not have live capabilities yet, once it's available you can use it to launch new products, demonstrate thought leadership, and boost your content strategy. BCG's Advice for the Graduating Class. It's a great question.

Strategic partnership 100

Strategic partnership Transportation Education Promote 100

Martech

OCTOBER 14, 2022

Once separate from other executives, CMOs are now part of the C-suite and can help you achieve strategic goals. Consultants vs. CMOs. Marketing consultants have their place but are quite different than CMOs. Consultants tend to focus on a very specific, niche area to help you get out of the mud, so to speak. Get MarTech!

Non-Profits 126

Non-Profits E-commerce Consult Niche 126

Salesforce

OCTOBER 18, 2024

While some successful small businesses have been launched with a shoestring budget, it’s less stressful if you have a significant financial cushion. Or, rather than making pieces yourself, refinishing and repurposing used furniture can launch a business rooted in sustainability, reclamation, and eco-friendliness.

Minimum Viable Product 111

Minimum Viable Product Cross-sell Niche Legal 111

Highspot

NOVEMBER 9, 2021

9, 2021 /PRNewswire/ — Highspot , the sales enablement platform that improves sales performance, today announced an expanded partnership with Corporate Visions , the leading provider of science-backed training and consulting services. SEATTLE, Nov. About Corporate Visions.

Customers 98

Customers Consult Strategize B2B 98

Highspot

JUNE 9, 2022

We turned to our Strategic Enablement Services team to find out how leading businesses are leveraging a strategic approach to sales enablement in order to meet these changes head-on and empower their sales teams to find success in every customer scenario. Steve, you talk to our clients every day. What are you hearing?

Strategize 52

Strategize Sales Drivers/motivators Consult 52

Martech

SEPTEMBER 21, 2021

We also discovered that there’s a goldmine of opportunity for agencies who can position themselves as strategic partners and make businesses’ lives easier. Go beyond the tactical and get strategic. Another 46% said they dislike when agencies turn out not to be a strategic business partner. Focus on customer service.

Clients 113

Clients Real Estate Strategic partnership Strategize 113

Martech

MAY 30, 2023

followers) Lindsey McInerney Lindsey is founder and CEO of Black Sun Labs, a web3 and metaverse consultancy. There she launched Stella Artois into the metaverse in a partnership with Zed Run, a blockchain horse racing game. LinkedIn: Joanna Popper (79K followers) Twitter: @JoannaPopper (13K followers) Instagram: @joannapopper (2.5K

Entertainment 120

Entertainment Sports Gaming Technology 120

Jeff Shore

OCTOBER 2, 2018

My own mastermind program included: – Strategic Coach, an entrepreneurial program that I have been a part of for years. No one brings in speakers or consultants for me to hear. We launched this intensive three-month program in 2015 and continue adding new dates in desirable destinations all across North America. What about you?

Real Estate 102

Real Estate Cross-sell Represent Consult 102

A Sales Guy

JULY 23, 2014

In short, sales compensation should be not just a tactical focus for your organization, but a strategic one as well. You’ll need to factor in variables such as new product launches and major promotions, as well as consider your personnel structure. Sizing It Up. Compensation plans shouldn’t be developed in a vacuum.

Commission 120

Commission Quota Cold Call Sales 120

criteria for success

NOVEMBER 8, 2021

As Co-Founder, Regina co-leads business strategy and strategic partnership development and leads sponsor relations. She has worked as a product development and marketing executive, launching multiple brands, and as a management consultant. She is also a serial entrepreneur, and has founded her own tech startup.

Strategic partnership 98

Strategic partnership Management Consulting Consult Strategize 98

ConversionXL

FEBRUARY 20, 2019

It’s a “critical strategic resource” and the basis for a sustainable competitive advantage. On a scale of 1 (low) to 10 (high), how important is this knowledge to the company’s strategic vision? If you faced a big decision today, whom would you consult first? Knowledge retention is a process for identifying. If so, who is it?

Networking 128

Networking Consult Strategize Clients 128

Sales Pop!

OCTOBER 14, 2021

We quoted renowned management consultant and author Peter Drucker in our last article: “You can’t manage what you can’t measure.” Having all data currently available makes it possible for RevOps to truly strategize. This is the next article in our continuing series on RevOps—revenue operations—and how Pipeliner CRM equates with RevOps.

Pipeline 130

Pipeline CRM Appointment Strategize 130

Sales Hacker

SEPTEMBER 13, 2024

As an executive consultant, she has executed projects ranging from developing sales and marketing strategies for startups to creating business plans and serving in an advisory role for venture capitalist firms and board members. Startups to watch Operator – launched online and in person, which is GTMfund’s first incubated company.

GTM 116

GTM Pipeline Finance Growth 116

Martech

FEBRUARY 6, 2024

Dig deeper: How strategic martech integration drives business growth 3. Maybe marketing has a cool and critical campaign that it needs to launch. Then there’s product launches, mergers, new audiences, etc. For instance, how much more will vendors and consultants charge for scope and schedule changes?

Legal 105

Legal Launch Finance Campaign 105

Heinz Marketing

JULY 22, 2021

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. Don’t forget: when selecting these channels and tactics, get creative and be strategic! Start by determining how long you plan to run your campaign and when you can expect it to launch. Maybe you’ve been thinking about adopting a new strategy for a while?

Campaign 137

Campaign Construction Pipeline Start-ups 137

RingDNA

MARCH 26, 2025

For operational leaders, it’s a goldmine for finding potential partners, vendors, or consultants. CEOs & COOs: Need to build strategic partnerships? Strategically grow your network, and you’ll be amazed at how opportunities begin to unfold. You’re not a stranger; you’re a trusted voice in their space.

Closing 62

Closing B2B Sell Referrals 62