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Understanding User Experience (UX) vs. Customer Experience (CX)

Outreach

This particular user is persistent, however, and talks to a customer service representative via a chat bot to get some questions answered. The representative is eager, answers promptly, and sends the customer a follow-up email with helpful resources. Customer Experience (CX) vs. User Experience (UX). Who drives UX?

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The high cost of undervaluing experienced marketing leadership

Martech

He promotes fractional GTM consultants and CMOs through a newly launched certification program, offering independent senior marketing leaders the opportunity to leverage his brand, materials and methodologies for a fee. He believes fractional GTM roles represent the future. You don’t ask your UX designer to lead product strategy.

GTM 99
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How Do UX Professionals View Conversion Optimization?

ConversionXL

In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? What do they think it is, and how do they think it fits into the organizational context with UX?

UX 66
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13 essential SEO skills you need to succeed

Search Engine Land

We often get so bogged down in the minutia of various SEO tasks that we miss the big picture of what’s going on between the website, the search engines, the potential visitors, and the business the website represents. ” Corey Morris , Chief Strategy Officer, Voltage. “The greatest skill in SEO is problem-solving. .”

UX 124
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Consolidate and personalize: A winning data strategy for CPG brands

Martech

This was the conclusion made by Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. How to implement the best UX strategy in a changing digital environment. Consolidate and personalize: A winning data strategy for CPG brands. CPG brand challenges.

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Destination Drupal 10: A CMO’s roadmap for upgrade success

Martech

Urgency and opportunity: The Drupal 9 end-of-life In the face of this transition, TMotions, a Drupal service provider, casts the end-of-life event positively in a blog post : “Drupal 9 EOL represents a new beginning rather than an end. Working with expert consultants to navigate complexities. Bottom line.

UX 117
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How to Recognize Great Conversion Optimization People

ConversionXL

Optimizers come from all walks of life: IT, design/UX, analytics, marketing, translation, photography etc. They have to know enough to understand statistical significance and statistical power, probability, the importance of sample sizes and the representativeness of the samples, understand data pollution and so on. Conclusion.